APIs, Innovation & the Future of Beauty Tech with Emmanuel Paraskakis

ABOUT THE PANEL

In this episode of The Beautiful AI Podcast, we sit down with Emmanuel Paraskakis—CEO of Level 250 and a global expert in API strategy, developer experience, and platform product management. With a 20-year track record building and scaling API programs at Oracle, SmartBear, Apiary, and Verisk, Emmanuel shares why APIs have become essential infrastructure for brands looking to innovate quickly and deliver modern digital experiences.  

We explore how APIs enable beauty and fashion brands to unlock AI-powered capabilities like skin analysis, virtual try-on, personalization, and content creation—without needing to build complex technology in-house. Emmanuel breaks down what makes a great API partner, how brands should evaluate integration readiness, and why API-first thinking will define the next wave of beauty tech.

Timestamps:
00:36 Introduction to APIs with Emmanuel Paraskakis
01:53 The Business Strategy Behind APIs
03:04 The Critical Role of APIs in Innovation
06:55 Evaluating API Partners for Long-Term Success
10:07 Perfect Corp.'s Shift to API Strategy
15:08 Future Trends in API Technology
22:27 Advice for Brands Starting Their API Journey
24:35 Final Thoughts