If you’ve ever purchased skincare products, you know how highly personal the process can be. What may work for one skin type may be completely wrong for someone else. This fact makes skincare recommendations without an expert consultation particularly complicated; simply saying a skincare product works isn’t enough, because the fact remains that it may not work for everybody.
|Table of Contents|
The digital transformation that has impacted every facet of our lives—accelerated by the pandemic and broad proliferation of smartphones in our buying routines—has also transformed the beauty and skincare industries. As customers were forced into remote settings, tech needed to meet the moment and offer these personalized experiences without in-person consultations.
AI skin technology now gives brands, consumers, dermatologists and other skincare professionals the ability to diagnose and recommend products, personalized to the unique conditions of the end user. Discover How AI skin technology works >
At the 4th installment of Perfect Corp.’s Global Beauty and Fashion Tech Forum, panelists—including Beekman 1802 CEO Jill Scalamandre, Professor of Dermatology, Pathology and Public Health Sciences at Wake Forest School of Medicine Dr. Steven R. Feldman, and Vice President of Global Digital at Nu Skin Emily Evangelista—explored the rise of AR and AI skin technology and the ways it’s revolutionizing the skincare retail space.
AI Skin Technology Provides Customers With Personalized Regimens
As mentioned, skincare is highly personal and as a consumer, it’s nearly impossible to know everything available that can suit your unique needs. Through the integration of AR and AI skin technology, however, consumers are given a direct line to brands that can potentially help them in crafting a personalized skincare regimen.
▲“Many women and men don't know their skin really well to understand skin care and skin types and skin issues and skin health.”, Says Scalamandre, Beekman 1802 CEO
“The biggest pain point in skin care is there's so much out there,” Scalamandre says. “There's a gluttony of products out there. And many women and men don't know their skin really well to understand skin care and skin types and skin issues and skin health.”
AI and AR technologies have the ability to identify a customer’s skin type and corresponding skin concerns so that brands can provide the best and most tailored product recommendations. This convenient diagnostic experience takes the guesswork out of product discovery and draws a direct line between brand and consumer.
How Nu Skin is Creating a Personalized Beauty and Wellness Journey With AI
Nu Skin, a global beauty and wellness brand, uses AR and AI skin technology in a multitude of ways to aid their customers and their network of affiliates.
Through their consumer app, Vera, and their affiliate app, Stella—both powered by Perfect Corp.’s AI skin technology—Nu Skin is able to educate their customers to make informed product decisions based on their unique skin characteristics as well as empower affiliates to make insightful product recommendations for their clients. The ability to analyze consumers’ skin through AI technology has taken the brand into the future and allowed Nu Skin to provide each consumer with valuable, personalized experiences.
▲Nu Skin Shares How AI Technology Transforms Their Personalized Skincare Regimens for the Customers.
“The Nu Skin Vera app is a toolset to help the consumer on their beauty and wellness journey,” Evangelista says. “It's also empowering the affiliates. Vera is helping them run their businesses better and make personalized product recommendations in a way that they couldn't do without that technology. It's a cornerstone for us.”
What’s more, customers are responding to this AI tech. Nu Skin experienced 37,000 skin consultations in 45 days as consumers actively seek out skin analysis and personalized product recommendations.
Beekman 1802 is Deploying AI Skin Technology to Educate as Well as Recommend Products
Skin analysis, diagnosis and product recommendation faced major challenges during the remote environment of the pandemic. With doctors and cosmetologists unable to perform in-person examinations, consumers were left to make product decisions themselves. Unfortunately, with the multitude of products available, it exposed an already existing knowledge gap in the skincare world.
Through the use of AR and AI skin technology, brands as well as doctors are able to use technology consumers are already comfortable with, their cell phones, and build a bridge to educating customers about their own skin and the solutions available to them.
▲Beekman 1802 shares how AI helped the customers to fully understand the personalized skincare conditions and choose the corresponding products.
With Beekman 1802’s new Skin Biome experience, consumers are educated on their specific skin type and skin concerns. They also learn about the skin microbiome and why it’s important to maintain a healthy skin microbiome level so that skincare products work better. This use of AI can help customers personalize their skincare routine, but it also helps form a baseline of knowledge on how to navigate highly specialized products.
Leveraging AI Skin Technology to Track Changes Over Time
Another major challenge with skincare products is simply knowing what is working and what isn’t. Not only can beauty and skincare brands benefit from enabling customers to track their skincare journey over time, but this information could also be exceedingly beneficial for dermatologists as they monitor the efficacy of their treatments.
AI skin technology is a game changer in tracking results. After beginning a personalized skincare regimen, a customer can use this technology to monitor their progress and help determine if the treatment is working. In fact, a “selfie timeline” was the most-requested feature that customers wanted when Nu Skin reached out to app beta testers for feedback. When they added the feature, the results were dramatic.
▲Nu Skin’s new feature ‘Selfie Timeline’ helped the customers to daily track their personal skin condition, were popular among users since its launch.
“The app has been live 45 days,” Evangelista says. “We've had 15,000 selfies taken; 15,000 in 45 days. And here's why. Consumers want to know the changes in their skin over time. We've given them a tool to just do it all in one place.”
The skincare field is full of challenges for brands and consumers alike. By leveraging AI and AR technology, however, everybody wins. Not only can customers get tailored, personalized recommendations based on their skin’s unique characteristics, but brands get the opportunity to forge a one-to-one relationship with their customers and demonstrate their value through education and insight like never before.
Watch the clip below to hear more about Nu Skin’s success with AI skin technology and watch the full session at Perfectcorp.com today.
For expert advice from Perfect Corp. on the beauty tech solutions trusted by over 400 brands globally, start a free trial or contact us for details.Read our complete guide to beauty tech to see how virtual try-on promotes brand success.