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Entering the beauty eCommerce space can be a struggle. With saturated competition and limited brand recognition, shoppers might be apprehensive about ordering online from small beauty brands they haven’t heard of yet. That’s why Perfect Corp. delivers eCommerce tech solutions to help consumers be more confident in their online purchases.
For a limited time, qualifying small beauty brands can access our revolutionary artificial intelligence (AI) beauty technology for free to provide a better customer experience for their shoppers. This article will cover everything small brands should know about our industry-shaping virtual try-on (VTO) technology and whether they qualify to participate in our program.
The Benefits of Virtual Try-On for Small Beauty Brands
Online retailers and small upcoming beauty brands can reap many benefits from virtual try-on technology. Growing an audience of customers is essential for small beauty brands. Yet, to expand the sales pool, businesses have to focus on building purchasing confidence first and foremost, as customers may not be familiar with the brand’s identity, quality, or product inventory.
That’s where revolutionary virtual try-on technology (VTO) solutions come in. With beauty VTO technology, customers can try makeup and beauty products from the comfort of their homes and be more confident in their purchases. By simply clicking the integrated ‘try-on’ button on the retailer’s product page, shoppers can see an augmented reality (AR) version of the product on their face, with their unique features and skin tone, via the camera on the shopper’s electronic device.
Brands using VTO have seen increased sales conversions, improved customer engagement, and decreased returns and exchanges. For small brands, in particular, advanced AR-powered VTO can be a huge game changer.
With the use of VTO technology, small beauty brands can:
- Increase purchasing confidence: VTO technology allows consumers to try on many makeup shades in seconds through a fully digital experience. This allows customers to see how makeup shades will appear when worn on their skin tone, thus helping them to choose the best shades and feel confident about their choice.
- Entertain and engage consumers:VTO technology provides an immersive and fun experience, which is more important than ever as consumers become more digitally focused. This unique experience can help attract new customers and keep them coming back.
- Enable personalization:VTO helps brands provide a personalized shopping experience to their customers, allowing them to see firsthand which beauty products will look best with their unique features. This individualized approach can help customers feel more valued, nurturing the customer relationship.
- Boost sales:With the ability to try on products virtually, customers are more likely to find the right product(s) that suit them and follow through with a purchase. As more customers feel satisfied with their purchases, businesses will see their brand reputation and sales pools grow.
Overall, integrating VTO technology with small beauty brands’ eCommerce platforms can bring game-changing benefits, increasing one’s chances for success in this competitive industry.
Perfect Corp.’s Small Business Beauty Tech Accelerator
Perfect Corp. is currently offering a Small Business Beauty Tech Accelerator program, in which qualifying small beauty brands can access six months of Perfect Corp.’s Virtual Makeup Online Service Premium Plan for free. This program aims to democratize access to award-winning tech for women- and minority-owned brands.
Small beauty brands can apply online to join our free program. If accepted, brands will have the unique opportunity to access our award-winning AR Makeup Try-On technology that allows customers to virtually try on beauty products. The tool seamlessly integrates onto eCommerce platforms, allowing shoppers to access the AR tech via a ‘virtual try on’ button. Accepted applicants will also gain full-feature access to our online console during these six months, including 24/7 client support.
With our AR Makeup Try-On tool, customers can try on makeup from seven categories: lip color, blush, eyelashes, eyeliner, eyeshadow, foundation, and mascara. Each category has adjustable colors, textures, intensity, coverage, and more for customers to tailor the simulation to their unique needs. The AR tech also moves and shifts as they do, letting them gauge a real-life look.
To qualify for the program, brands must meet these eligibility requirements:
- Be woman- or minority-owned
- Have 50 or fewer employees
- Have $10 million or less in annual revenue
- Have an online D2C channel
- Sell color cosmetics from one or more of these categories: foundation, mascara, blush, lip color, eyelashes, eyeliner, and eyeshadow.
Brands can submit their applications until September 30th, 2023. We will notify applicants of acceptance 5-7 business days after submitting their applications. Accepted brands will then get a chance to use this revolutionary technology — valued at $799 per month — at no cost until December 31, 2023.
The Ultimate eCommerce Tool for Small Beauty Businesses
Our virtual try-on tool is the ultimate eCommerce solution for small beauty brands, helping companies boost sales, build trust, grow audiences, and increase brand recognition. In fact, our partners see, on average, results of:
- 40% increase in basket sizes
- 5x increase in conversion rates
- 8x decrease in return rates.
The AR technology is easy to use and seamlessly integrates with various eCommerce platforms, with no need for extensive technical development work. Businesses can use Perfect Corp.’s Makeup Try-On tool across Shopify, Wix, Woo, and Squarespace. With no complicated IT support needed, this simple tool is perfect for small brands to use on their websites.
Perfect Corp.’s AI beauty tool allows small beauty brands to elevate and amplify their businesses in exciting new ways. With award-winning eCommerce technology, they can create a more diverse and inclusive online beauty space with limitless potential.
Apply for the Free Makeup VTO Program
Perfect Corp. offers leading tech solutions for beauty and retail eCommerce brands. Businesses ready to take their small beauty brands to the next level can apply for the Small Business Beauty Tech Accelerator program before September 30, 2023, to secure their spot. Those who qualify for the program will get access to six months of free use of our revolutionary VTO beauty tool.
Brands that do not qualify for our accelerator program can still get expert advice from Perfect Corp. and be part of the emerging beauty tech trends trailblazer by our AI and AR technology.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 500+ brands globally.
