What is a virtual makeover?

The purpose of a virtual makeover is to give users an opportunity to try on various makeup products, including lipstick, eyeshadow, foundation and more, and instantly see the results on their faces. Allure magazine uses AI Beauty Tech to let readers virtually try on their desired looks or looks picked by the editor while they browse through the magazine.

Is the virtual try-on powered by AR?

Yes, virtual try-on or virtual makeup try-on are both using AR-powered technology to allow users to try on makeup looks or accessories in real time. Virtual try on experience can be integrated into a web page, apps, or social media channels for the brands to improve interaction with the users and create immersive, engaging experiences for the shoppers.

How Allure Creates Immersive Experiences with Beauty Tech