For many years now, several major brands have been shaping the face of the men’s grooming industry and influencing the products that men buy to maintain their looks and confidence. One of these brands is Combe’s Just for Men. This iconic brand has been serving its customers faithfully with top-quality hair color products for decades.
In the past few years, the beauty and men’s grooming industries have experienced massive shifts in how they do business. In particular, digital sales and interaction with customers have come to the forefront of every beauty company’s business model.
Danielle Arnone, the Chief Digital and Technology Officer at Just for Men parent company Combe, has a unique perspective on the effects of digital technology in the beauty world, particularly in the sphere of men’s health and grooming. She sat down with Perfect Corp at the 2021 Global Beauty Tech Forum to discuss the many ways in which digital experiences and AR technologies are transforming the shopping experience.
Why Digital Experiences Are Important in the Men’s Grooming Industry
To evolve with changing trends and meet the needs of a new generation of customers, Just for Men has had to pay close attention to the needs of its client base, and technology has played a major role in improving the customer experience.
Over the past few years, especially during the shutdowns related to the COVID-19 pandemic, male and female grooming habits have changed significantly. As Danielle explains, the drastic changes in lifestyle that most people experienced during 2020 led many people to try out new looks or hairstyles that they may not have tried before. For men’s grooming customers, this meant an increasing number of people growing beards when they may have been clean-shaven before or experimenting with a longer hairstyle when they used to keep a short cut. During this time, many men’s grooming customers turned to digital channels for style and beard inspiration.
Launching the First-of-its-Kind Virtual Try-On Beard Color Experience
As the Just for Men brand looked to enhance its digital offerings and provide more engaging shopping experiences to customers, the brand turned to Perfect Corp. as a trusted partner in AI and AR technology. The brand observed a need to bring digital product try-on to customers at every point in the shopping journey, and worked with Perfect Corp. to launch the first-ever beard color virtual try-on experience that would be easily accessible both in-store and online.
When crafting the ideal virtual try-on experience for their customers, the team at Just for Men aimed to prioritize accessibility and personalization. Just for Men leveraged Perfect Corp.’s innovative AI Beard Dye and Style technology to create a hyper-realistic virtual try-on experience for hair and beard color. Now, at all in-store retail locations, Just for Men product packages have a QR code that takes customers directly to the virtual try-on experience. This allows customers to conveniently experiment with beard color shades and find their perfect shade match as their browsing the aisles of a store. This allows Just for Men customers to virtually test hair and beard dyes before purchase as well as products designed to create a subtle effect, such as the Touch of Gray hair color.
With an extensive range of shades and Perfect Corp.’s advanced shade matching technology to ensure the most true-to-life results, the Just for Men virtual try-on experience for beard and hair color is setting the stage for the future of men’s grooming. The technology and interactive experience represents a huge step forward for the men’s grooming shopping experience, and the ease of access for Just for Men customers makes this amazing digital experience perfect for customers of all ages and lifestyles.
The Role of AI and AR Technology in Men’s Grooming
Perfect Corp.’s AI Beard Dye and Style technology can revolutionize the shopping journey for men’s grooming brands. With Perfect Corp.’s highly sophisticated beard and mustache color try-on technology, customers can virtually experiment with a range of different beard colors to find their perfect look. The technology also provides beard style virtual try-on capabilities, allowing customers to try-on fifteen AI-powered facial hair styles, including full beard, trim beard, stubble beard, soul patch, mustache, goatee, and more. Shoppers can also see before and after images side by side, without the need to commit to putting a razor to the skin.
In addition to beard color and style simulations, the technology features an advanced beard removal feature. With the innovative beard removal feature, advanced AI algorithms digitally reconstruct areas of the face covered with facial hair, including cheeks and jawline, with highly accurate simulations, giving consumers true-to-life clean-shaven emulations.
What’s in Store for Men’s Grooming?
Much like brands in other areas of the retail industry, as consumers adapt a digital-first mindset, men’s hair color and grooming brands will need to create engaging digital experiences to captivate customers across multiple touch points in the omni-channel shopping journey. The combination of physical and digital interactions will continue to be essential to actively engage consumers, and AI and AR technologies will be at the forefront of propelling brands into the future of retail.
To learn more about how AI and AR technology is revolutionizing men’s grooming, watch the full replay of “Men’s Grooming Goes Virtual” from Perfect Corp.’s Global Beauty Tech Forum.
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