'No beard filter', once a popular trend on TikTok and Snapchat, still widely loved by many social media users. The filter is easy-to-use and fun, and as the name suggests, it shows how the user would look with their beard being removed. You may be surprised to learn that this type of 'beardless filter' and the technology behind it actually paved a new way in the world of men's grooming, including the world-known brand Combe's Just for Men.
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What is Beard Filter?
Imagine yourself with a different beard style or beard color, or even without a beard. Now, you don't need to 'imagine' anymore, the latest AI technology is already able to present ultra-precise beard virtual try-ons, generating realistic looks directly on your face. Even in the clean-shaven (no beard) style, AI is able to restructure your jawline and provide the ultra-realistic look as in real life.
For brands, the latest AI Beard Dye and Style technology can revolutionize the shopping journey for men’s grooming products. By integrating beard styles and colors virtual try-on technology, customers can virtually experiment different look in all the major web browsers, apps, or in-store virtual mirror. All they need is a cellphone, then they're able to try on easily at the comfort of their home.
▼Customers can easily try on beard filter via your website, apps, or e-commerce channels without downloading anything.
▲Learn More for Beard Filter Technology
The Styles of AR Beard Filters
1. No Beard Filter (Beard Remover Filter)In addition to beard color and style simulations, the technology features an advanced beard removal feature, also known as 'beardless filter' or 'beard remover filter'.
But the innovative beard removal feature is advanced at, the AI algorithms digitally reconstruct areas of the face covered with facial hair, including cheeks and jawline, with highly accurate simulations, giving consumers true-to-life clean-shaven emulations.
2. Beard Filter Styles
The current AI Beard Dye and Style technology provides up to 15 AI-powered facial hair styles, including:
- full beard
- trim beard
- stubble beard
- soul patch
- goatee and 6 other types.
3. Before/After Beard Filter
The beard filter users can also see before and after images side by side, without the need to commit to putting a razor to the skin. The tool provides a great advantage for beard product brands, the more the shoppers try, the more potential purchases are made.
4. Beard Dye Filter (Different Beard Colors)
For the shoppers that want to experience different beard colors, the AI technology is also able to provide the virtual looks of different beard colors, during the virtual try-ons, the user's also able to adjust the intensity of beard colors and shine.
Our current demo store contains 9 colors of beard filters, but contact us to create any color for your brand.
The Need for AR Beard Filters & Virtual Try-On Technology
In the past few years, the beauty and men’s grooming industries have experienced massive shifts in how they do business. In particular, digital sales and interaction with customers have come to the forefront of every beauty company’s business model.
Danielle Arnone, the Chief Digital and Technology Officer at Just for Men parent company Combe, has a unique perspective on the effects of digital technology in the beauty world, particularly in the sphere of men’s health and grooming. She sat down with Perfect Corp at the 2021 Global Beauty Tech Forum to discuss the many ways in which digital experiences and AR technologies are transforming the shopping experience.
Case Studies: How ‘Just for Men’ Leverages AR Beard Filters
To evolve with changing trends and meet the needs of a new generation of customers, Just for Men has had to pay close attention to the needs of its client base, and technology has played a major role in improving the customer experience.
Over the past few years, male and female grooming habits have changed significantly. As Danielle explains, the drastic changes in lifestyle that most people experienced during 2020 led many people to try out new looks or hairstyles with beard filters & virtual try-ons that they may not have tried before. For men’s grooming customers, this meant an increasing number of people growing beards when they may have been clean-shaven before or experimenting with a longer hairstyle when they used to keep a short cut. During this time, many men’s grooming customers turned to digital channels for style and beard inspiration.
Launching the First-of-its-Kind Beard Dye for Men Virtual Try-On Experience
As the Just for Men brand looked to enhance its digital offerings and provide more engaging shopping experiences to customers, the brand turned to Perfect Corp. as a trusted partner in AI and AR technology. The brand observed a need to bring digital product try-on to customers at every point in the shopping journey, and worked with Perfect Corp. to launch the first-ever beard color virtual try-on experience that would be easily accessible both in-store and online.
When crafting the ideal virtual try-on experience for their customers, the team at Just for Men aimed to prioritize accessibility and personalization.
In-store Retailing Settings
Now, at all in-store retail locations, Just for Men product packages have a QR code that takes customers directly to the virtual try-on experience. This allows customers to conveniently experiment with beard color shades and find their perfect shade match with a wide range of beard filters as their browsing the aisles of a store. This allows Just for Men customers to virtually test hair and beard dyes before purchase as well as products designed to create a subtle effect, such as the Touch of Gray hair color.
With an extensive range of shades and Perfect Corp.’s advanced shade matching technology to ensure the most true-to-life results, the Just for Men virtual try-on experience for beard and hair color is setting the stage for the future of men’s grooming. The technology and interactive experience represents a huge step forward for the men’s grooming shopping experience, and the ease of access for Just for Men customers makes this amazing digital experience perfect for customers of all ages and lifestyles.
How AR Beard Filters Integrate into the Omni-channel Shopping Journey
Much like brands in other areas of the retail industry, as consumers adapt a digital-first mindset, men’s hair color and grooming brands will need to create engaging digital experiences to captivate customers across multiple touch points in the omni-channel shopping journey.
The current AI Beard Dye and Style technology can be integrated into:
- In-store Smart Mirrors
The combination of physical and digital interactions will continue to be essential to actively engage consumers, and AI and AR technologies will be at the forefront of propelling brands into the future of retail.
To learn more about how AI and AR technology is revolutionizing men’s grooming, watch the full replay of “Men’s Grooming Goes Virtual” from Perfect Corp.’s Global Beauty Tech Forum.
AR Beard Filters & Virtual Try-On Technology FAQs:
1. What do I look like with a beard?
Try Virtual Try-ons! Virtual try-ons for beard allows you or any other customers experience different beard styles, beard colors, beard length, even no beard styles. Such virtual try-ons technology may not only enhance the shopping experience, increase shoppertainment, and even further, improve the conversion rate for beard products.
2. How to use the no Beard Filter? Where is the beardless filter?
If you just want to see how you'll look in different beard styles and colors, the easiest way is trying it out here without downloading anything:
If you're interested in Snapchat or TikTok trends, you can also experience them on Snapchat by following these simple steps:
- Open Snapchat and turn on the camera,
- Click on the smile icon.
- Enter "No Beard" into the search bar, from there you should be able to find the filter and try it on.
3. Which face shape is best for beard?
Different face shapes suit for different styles of beard. Go to our demo store and see how beard styles look on different models or upload any photos to try on different beard styles.
4. How do you remove the beard from Iphone photos?
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.
Read our “Beauty Tech: The Complete Guide 2022” to unlock powerful ROI secrets.