What does community building mean?

Community building is the practice of gathering like-minded individuals and encouraging them to share their common interests in-person or online. Community building fosters connections amongst people and creates infrastructures for these connections to occur.

What is an example of community building?

YouCam Makeup’s in-app community “YouCam Community” is a virtual community that attracts and retains beauty lovers while allowing them to interact with one another and encourages them to share the latest beauty trends. In YouCam Community, virtual try-on technology is leveraged as a strategy of community building. Virtual try-on technology creates an immersive experience by allowing beauty lovers to explore and try on various makeup, skincare and hair color products virtually, sharing the results in YouCam Community and exchanging opinions with one another. Building such connections can create stronger bonds between users and beauty brands, thereby creating a supportive beauty-loving social community.

Beauty Community Building Online: Digital-First Strategy