Author: How AR is used in Fashion?
Augmented Reality has become a key component of the fashion industry in recent years and is increasingly being used to enhance and improve the fashion shopping experience. One way that AR is being utilized in fashion is through online shopping platforms, which allow users to view different products on themselves virtually using AR technology. This provides consumers with an easier way to visualize how an item will look and fit, helping them to make more informed purchasing decisions. Additionally, fashion and jewelry retailers are also increasingly turning to AR as a tool for creating new shopping experiences by providing virtual try-on capabilities. Overall, it is clear that AR holds great potential for the fashion industry going forward, and will continue to shape the way we think about fashion in the years to come.
Over the past year, the retail landscape has undergone a digital transformation. Augmented reality technology has become an essential aspect of the online shopping journey. Famous retailer Amazon announced earlier of their new feature - 'Virtual Try-On for Shoes' - which allows the customers to visualize how the pair of shoes will look on them by only using phone's camer.
The Latest Augmented Reality Technology Trend in the Fashion Industry
Nowadays, virtual try-on experiences allow consumers to try on clothing or shoes before they buy, AR filters allow users to experiment with different eyewear and jewelry styles and even virtual piercing try on is available from their mobile devices. Fashion tech integrations enable brands to meet consumers where they are and connect with consumers in a hyper-personalized way.
Fashion tech tools featuring augmented reality and artificial intelligence technologies also help to increase purchasing confidence as consumers can see how clothing and fashion accessories (e.g. earrings) will look before they purchase a new item for their wardrobe.
▼Virtual Accessories Try On Increase Purchasing Confidence for Customers.
In an industry where on average 30%-50% of all purchases are returned, fashion tech provides tremendous value to both brands and consumers.
For brands, fashion tech tools such as virtual try-on help to increase online sales, build personalized experiences, reduce item returns and customer service calls.
For consumers, virtual try-on provides a highly engaging digital touch point with the brand that helps to inspire and increase purchasing confidence.
This is especially important for luxury products such as jewelry (earrings, necklaces, and bracelets) where a consumer needs to interact with and feel certain about an item before investing. With the help of AR, customers will be able to visualize exactly how the virtual jewelry will look on them before making any major decisions.
▶Click to Experience Virtual Try On
Shared Materials by Strapi
*Adjust the size of images ONLY. Please go to Strapi to edit the materials info.
The Future of Fashion AR in Retail
During the pandemic, fitting rooms and in-store try-ons became inaccessible as lockdowns and social distancing guidelines forced many brick-and-mortar stores to temporarily close.
Faced with this challenge, fashion brands sought to optimize their ecommerce sales and bring the in-store experience of fashion online in an engaging and personalized way.
Nike: Virtual Try On for Shoes
For example, Nike also announced a new application called 'Nike Fit'. By using AR technology, the application scans the foot and finds the shoe size, then visualizes how the item will look on them for the customers.
▼Lots of Retails Start to Integrate Virtual Try-Ons to Increase Online Sales
To meet this need, brands turned to fashion tech solutions to enhance their onsite shopping experiences. Not only do fashion retailers like Nike adopt augmented reality into their marketing strategy, but there are also more and more jewelry retailers starting to integrate the virtual try-on capability into their websites.
Consumers have come to expect “try before you buy” experiences online, setting the stage for the future of fashion retail.
How to Create Personalized Experiences for Your Fashion Accessory Brands With AR
To create an engaging virtual try-on experience, fashion accessory brands need to leverage highly accurate and realistic AR and AI technologies that can simulate how products would look and move if a person tried on the product in-store. Fashion accessory brands looking to create high-impact virtual try-on experiences can partner with Perfect Corp. to integrate hyper-realistic augmented reality across their websites, apps and ecommerce touchpoints.
▲AI & AR creates a hyper-realistic fashion accessory try on experience.
Accessories
With Perfect Corp.’s 3D Virtual Accessory Try-On, fashion accessory brands can easily implement a virtual try-on experience that accurately recreates the in-store experience of trying on earrings, bracelets, and necklaces.
Perfect Corp.’s advanced AR earrings 3D model supports high resolution textures, material reflections and motion physics. This technology allows fashion accessory brands to create true-to-life experiences. Customers can try on multiple earring styles in seconds, while also seeing how earring styles will look and move when they are worn.
Experience Virtual Bracelet Try On Here >
Shared Materials by Strapi
*Adjust the size of images ONLY. Please go to Strapi to edit the materials info.
Eyewear
Fashion eyewear brands can also harness the power of AI to create highly engaging virtual try-on experiences. With Perfect Corp.’s AI-powered virtual try-on for glasses, eyewear brands can accurately and effortlessly simulate how eyeglasses and sunglasses will look on a shopper’s face.
What enables Perfect Corp. to provide the most advanced and realistic eyewear virtual try-on available today is its AI-powered pupillary distance auto-detection. Pupillary distance refers to the distance between two pupils. By instantly measuring pupillary distance, Perfect Corp.’s technology ensures that the virtual eyewear frame precisely fits the customer’s face and mirrors a physical eyewear try-on.
Read More: Virtual Eyeglasses Try On: The 2024 Complete Guide
Brand Stories: How AR Virtual Try-On is Shaping the Future of the Fashion Accessory
For fashion and beauty brands, integrating virtual try-on is not only a great way to provide customers with a personalized experience, but it is also a proven strategy for increasing sales and digital engagement metrics. See how virtual try on solutions are proven to drive consumer engagement and online sales for Tarte and Marianna Naturals.
Tarte
After integrating a virtual makeup try-on, Tarte Cosmetics observed a +200% increase in conversion for consumers who had experienced virtual try-on. The brand also saw a +30% increase in product add-to-carts and a triple-digit increase in time spent on site.
Marianna Naturals
What’s more, Natural beauty and skincare brand Marianna Naturals experienced a +300% increase in overall site traffic, a +30% increase in conversions, and a +330% increase in average time spent on site.
Contact Us and Get a Free Demo for Your Fashion Accessory Brand Now >
Shared Materials by Strapi
*Adjust the size of images ONLY. Please go to Strapi to edit the materials info.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 600+ brands globally.
Shared Materials by Strapi
*Adjust the size of images ONLY. Please go to Strapi to edit the materials info.
Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.
Reference: Future fashion? Virtual ‘try-ons’ a rising trend
