(Updated on March 25th, 2022)
As the beauty industry has grown and changed over the past several generations, there are many brands that have stood the test of time and become iconic. However, the shifting environment of the beauty space has also allowed younger, smaller indie brands to flourish and connect with consumers around the world.
A Paradigm Shift in Beauty Marketing of New Beauty Brands
Smaller brands such as Black Opal, Danessa Myricks Beauty, and Vanity Planet may not have the history of multiple generations of customers. Still, they have something that carries even more weight in this day and age: the power of beauty tech and virtual try-on capabilities. While these tech advancements were once considered to be a fun addition to online beauty marketing, they’ve become vital for any beauty brand that wants to keep up with shifting trends and consumer needs.
New Role in Beauty Marketing: Using AI to Provide Personalized Service
The newest advancements in beauty marketing technology are no longer just for the largest and most established brands with the biggest budgets. Nowadays, brands of all shapes and sizes can access these amazing technologies and use them to improve user experience, increase conversion rates, and introduce new consumers to their products.
AI and AR technologies are doing more than just improving success for all kinds of beauty and skincare brands. They’re making products more accessible to beauty consumers worldwide with varying skin tones, skin types, and beauty and health needs. With AR try-on, brands can personalize the shopping experience to the consumer’s individual needs. This democratizes beauty for all and helps each consumer discover new brands and find the best products.
Beauty Marketing Case Studies: How These Indie Brands Revamped Shopping Experience
Julee Wilson, director of Cosmopolitan Beauty, sat down with Danessa Myricks Beauty CEO Danessa Myricks, Black Opal CEO and owner Desirée Rogers, and Vanity Planet head of brand partnership Aissa Widle to learn more about how these small-scale beauty brands are leveraging the full potential of AR beauty try-on technology to take their companies to new heights.
Black Opal recently partnered with Perfect Corp. to launch Beauty Advisor 1-on-1 service. This technology allows consumers to communicate directly with highly skilled and knowledgeable beauty advisors. Customers can ask questions and discuss products in real time with an added virtual try-on element. This way, consumers can gain a deep understanding of products before purchase and also enjoy a personalized consultation experience from the comfort of their homes.
Danessa Myricks Beauty
With Danessa Myricks Beauty, users can discover the perfect shade with the brand’s virtual try-on experience. With virtual try-on, customers can explore the full range and versatility of Danessa Myricks Beauty products in an environment that’s completely risk-free with an added element of fun and creativity.
Vanity Planet caters to skincare consumers of all ages and lifestyles with their AI Skin Analysis tool, which utilizes Perfect Corp.’s advanced AI skin analysis technology. Skin type varies greatly from person to person, so a highly personalized experience is so crucial when shopping for skincare products online. The AI Skin Analysis experience collects important information about the customer’s skin such as skin oiliness, texture, redness, and pore size to recommend the perfect skincare products to suit your needs. This technology helps provide customers with a hyper-personalized shopping experience, which in turn helps the brand grow while reaching and retaining new customers.
Latest Beauty Marketing Creates A Risk-Free Way to Boost Consumer Engagement
AR virtual try-on capabilities make it easier for the online beauty shopping experience to match the in-person beauty shopping experience, which naturally boosts online engagement for beauty brands of all sizes and scopes. Danessa Myricks Beauty, in particular, has seen considerable increases in online users by utilizing Perfect Corp’s AR tech, from thousands to millions in just a span of months.
Before high-quality virtual try-on was available, consumers often used online shops to purchase products they already knew and trusted. Now, beauty customers can use the online space to explore new products from new and indie beauty brands risk-free and potentially find even better options than they would have found in a store from their go-to brands.
The Benefits of Beauty Tech That Helps New Beauty Brands
Perfect Corp.’s 1-on-1 beauty advisor technology has brought the personalization of an in-store beauty representative to customers at home, and nowhere is the success of this better shown than with Black Opal. Black Opal has forged even deeper connections with its online customers.
With this technology, Black Opal customers can learn more about their favorite products from an experienced makeup artist. This is accomplished with a real-time video chat with a beauty advisor. Customers can receive personalized beauty advice and try-on recommended products with AR virtual try-on.
The incorporation of new technologies has helped smaller beauty brands boost their success and industry reach significantly. Beauty tech has quickly emerged as one of the most effective ways for small and emerging beauty brands to grow and create buzz about their products with new customers.
How to Find the Right Solution for Beauty Marketing Strategies
Perfect Corp.’s virtual try-on technology offers options for brands of all sizes, including small, indie and emerging beauty brands. To learn more about virtual try-on for small brands, read more about Perfect Corp.’s solutions for small and medium businesses here, or schedule a time to speak with Perfect Corp.’s brand success team here.
To view the full conversation from Perfect Corp.’s 2021 Global Beauty Tech Forum, click here to watch The Rise of the New Beauty Brand.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.
Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.