2021 was an exciting and transformative year for the beauty industry. As the year comes to a close, Perfect Corp. has released the annual “Beauty by the Numbers” recap, highlighting the top makeup trends, as well as consumer behaviors observed throughout the year.
For this special report, Perfect Corp. leveraged valuable big data analytics sourced from consumer data within its award-winning suite of apps, including YouCam Makeup and YouCam Perfect, which currently have over 950 Million global downloads. The interactive YouCam suite of apps allow users to explore exclusive photo effects and experiment with thousands of AI and AR-powered makeup looks and products through true-to-life virtual try-ons.
The data featured in this year’s recap offers valuable insight into consumer beauty preferences and behaviors as the world emerges from the pandemic. Now more than ever before, consumers are embracing AI + AR technologies as a new way to experience beauty and shop for products. These insights can help brands better adapt their digital marketing strategies and product offerings moving into 2022.
Feel free to contact our brand success team to experience the beauty tech solutions (for e-commerce) in person, and discover how they can help beauty brands increase sales and customer engagement for a successful year ahead.
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Read our “Beauty Tech: The Complete Guide 2022” to unlock powerful ROI secrets.