Social media has given us a remarkable opportunity to communicate, listen, engage with others, and stay connected. Now, it aims to elevate another essential activity - shopping. And with 3.96 billion people using social media today (roughly 50% of the world population), it is not surprising that brands and retailers are turning to advanced augmented reality (AR) technologies to seamlessly integrate shopping experiences into their social media content. To the delight of beauty lovers everywhere, Facebook has teamed up with Perfect Corp. to launch AR makeup try-ons across Facebook and Instagram to transform how customers shop for beauty products on two of the biggest social media platforms.
AR: Major Interface Between Social Shoppers and Beauty Brands
Gone are the days when augmented reality was considered an emerging technology and a fun toy for users to play with. These days, AR is a must-have technology tool that can significantly improve consumer engagement and make the shopping journey more fluid, simple, and fun. With the introduction of AR makeup try-on on Facebook and Instagram, beauty brands can deliver a tangible and interactive shopping experience to their fans on social media.
Considering the immense popularity of Facebook and Instagram, as well as the astonishing number of active users (2.85 billion monthly active Facebook users and over a billion Instagram users), the introduction of commerce experiences on those platforms was just a matter of time. Shoppable social media content amplified by AR offers a new window of opportunity for beauty brands to sell their products. The interactive and fun nature of the AR makeup try-on fits perfectly into the social media universe. It doesn’t interrupt the reading or viewing experience, keeps consumers engaged and entertained, and accelerates product discovery.
How to Transform Your Facebook & Instagram Content Into AR Shoppable Posts
Integrating AR into the social media shopping experience has never been easier. Perfect Corp. partnered with Facebook to offer seamless and direct support for both Facebook and Instagram through Perfect’s Brand Console. Any beauty brand currently using Perfect’s virtual makeup service and the Perfect Console can easily integrate their entire existing catalog of virtual product SKUs into the new Facebook and Instagram AR shopping experience. New beauty brands looking to introduce the AR shopping experience to their social media fans on Facebook and Instagram can contact our brand success team.
With Perfect Corp.’s award-winning hyper-realistic AR try-on technology, Facebook and Instagram users worldwide will be able to experience the trailblazing and highly accurate AR makeup try-on. Beauty experts and novices alike will have an opportunity to experiment with various colors, shades, and textures in real time through their phone’s front-facing camera to find the right product, hence preventing buyer’s remorse and reducing product returns. The AR shopping experience will be featured on multiple surfaces, including Instagram Stories, IGTV, Shops, Posts, Ads, and more, offering beauty brands the flexibility of turning various types of social content into the AR shoppable format.
AR makeup try-ons benefit both brands and consumers by providing shoppers with a unique opportunity to try makeup products before purchasing and delivering a personalized shopping experience, thus increasing customer loyalty and engagement and subsequently driving sales. Beauty brands that strive to keep up with evolving consumer expectations and to ensure a convenient shopping experience can contact Perfect Corp. for more details.
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