(Updated on May 5th, 2022)
Social media has given us a remarkable opportunity to communicate, listen, engage with others, and stay connected. Now, it aims to elevate another essential activity - shopping. And with 3.96 billion people using social media today (roughly 50% of the world population), it is not surprising that brands and retailers are turning to advanced augmented reality (AR) technologies to seamlessly integrate shopping experiences into their social media content.
Reels is a new and engaging form of IG posts that are currently going viral among the young generation. According to Meta, Reels now make up over 20% of time users spend on Instagram. Definitely a great place to promote your product.
And the best thing? Creating a Reel post is easy. Today, we'll also share with you how to insert a virtual try-on experience into Instagram, so your customers can virtually try ons your products, within only 1 click.
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How to Make a Reel on Instagram: A Step-By-Step Guide
1. Decide on a Topic First.
Then click the camera icon on the top right corner.
2. Choose the Settings.
▲How long do you want this video to be? 30 seconds? 1 minute?
▲You can also adjust the speed of the clip up from 1/3 to 4x.
▲The layout mode is quite popular among younger users. The short clips will be shown one by one from each grid. It's a great strategy if you want to promote products in a sequence.
3. Shoot a Short Clip.
▲Hold the recording button and start shooting your short clip.
▲You can add an elevating filter to make your clip more appealing.
You can add background music by clicking the music icon on the left. Import your music if none of the music in the Instagram library is a good fit for your content.
Simple as that! Anyone can make an impressive Reel.
But how can you let the audience try on your product? For that, we need the help of AI & AR technology.
How Can Users Virtually Try Products on IG Ads
Let's take a look how your audience can virtually try ons your product first.
Your customers can browse and try ons different shades of lipstick, foundations, or any of your makeup products.
With Perfect Corp.’s award-winning hyper-realistic AR try-on technology, Facebook and Instagram users worldwide will be able to experience the trailblazing and highly accurate makeup try-on with AR ads. Beauty experts and novices alike will have an opportunity to experiment with various colors, shades, and textures in real time through their phone’s front-facing camera to find the right product, hence preventing buyer’s remorse and reducing product returns.
The immersive shopping experience created by the AR ads will be featured on multiple platforms, including Instagram Stories, IGTV, Shops, Posts, Ads, and more, offering beauty brands the flexibility of turning various types of social content into the AR shoppable format.
Create IG Ads With Virtual Try Ons
Integrating AR ads into the social media shopping experience has never been easier. Perfect Corp. partnered with Facebook to offer seamless and direct support for both Facebook and Instagram through Perfect’s Brand Console.
▲ Upload Your Makeup SKUs And Allow Instagram Users to Try On Your Products
Any beauty brand currently using Perfect Corp.’s virtual makeup service and the Perfect Console can easily integrate their entire existing catalog of virtual product SKUs with new Facebook and Instagram AR ads to create an immersive shopping experience.
Brands only need to upload the products information to Perfect Console, then an easy and hyper-engaging virtual makeup try-ons is built into your shopping experience.
New beauty brands looking to introduce the AR shopping experience to their social media fans on Facebook and Instagram can contact our brand success team.
AR Ads Bring Social Shoppers and Beauty Brands Together
Gone are the days when augmented reality was considered an emerging technology and a fun toy for users to play with. These days, AR is a must-have technology tool that can significantly improve consumer engagement and make the shopping journey more fluid, simple, and fun. With the introduction of makeup try-on on AR ads on Facebook and Instagram, beauty brands can deliver a tangible and interactive shopping experience to their fans on social media.
Considering the immense popularity of Facebook and Instagram, as well as the astonishing number of active users (2.85 billion monthly active Facebook users and over a billion Instagram users), the introduction of commerce experiences on those platforms was just a matter of time.
Shoppable social media content amplified by AR offers a new window of opportunity for beauty brands to sell their products. The interactive and fun nature of the AR makeup try-on fits perfectly into the social media universe. It doesn’t interrupt the reading or viewing experience, keeps consumers engaged and entertained, and accelerates product discovery.
Create Advanced Shopping Experience for Other Social Media AR Ads
AR makeup try-ons benefit both brands and consumers by providing shoppers with a unique opportunity to try makeup products before purchasing and delivering a personalized shopping experience, thus increasing customer loyalty and engagement and subsequently driving sales. Beauty brands that strive to keep up with evolving consumer expectations and to ensure a convenient shopping experience can contact Perfect Corp. for more details about social media AR ads.
How to Make a Reel on Instagram FAQ
How to make a reel on Instagram with photos?
Open Instagram, click on the middle icon in bottom, and on your left side there is an icon of the album. Choose a photo from your album then you can start to edit a reel. Read above to see how to edit your reel clips.
What are the applications of AR in social media?
Augmented Reality (AR) in social media has been a hot topic in recent years. AR is an emerging technology that brings virtual elements into the real world and provides an immersive experience to users so that they may immediately connect with the content posted on social media.
What are Facebook AR ads?
The introduction of Facebook AR ads means that, with the help of AR technology, users can interact with your ads through any mobile device with a camera on the Facebook platform. Leverage AR technology in your AR ads to enhance your social content and provide personalized shopping experiences. Partner with Perfect Corp. and create your own immersive Facebook AR ads with hyper-realistic virtual try on solutions to boost your sales.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.
Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.