#OceanEyes TikTok Trend Explained

With billions of views, the viral #oceaneyes trend signifies a major consumer shift towards personalized beauty that enhances, rather than conceals, natural features. This guide decodes the color science behind the look and reveals how brands can use innovative technology to convert this social media inspiration into e-commerce success.

What is the #OceanEyes Trend on Social Media?

If you've scrolled through TikTok or Instagram lately, you've likely been captivated by the #oceaneyes trend. With over a billion views, this viral phenomenon is far more than just a filter. It's a digital movement centered on creating a deep, captivating, and almost hypnotic gaze reminiscent of a vast ocean.

While it was originally inspired by Billie Eilish's song and often associated with blue eyes, the trend has evolved. It’s now about using makeup, colored contacts, and lighting to make any eye color pop with stunning intensity and emotion.

The core of the trend lies in enhancing one's natural features to create a look that is both striking and deeply personal. 

A Step-by-Step Guide to Create the #OceanEyes Look

Step 1:  Know the Vibe

Audio: Use the “Ocean Eyes” by Billie Eilish (slow + reverb) version — the one trending most right now.

Step 2: Film Your Footage

(Image Source)

What you need:

• A phone with good front camera
• Natural lighting (golden hour = perfect)
• Blue eye makeup, colored contacts, or even AI-enhanced eyes

Ideas to film:

• Close-up of your eyes slowly turning toward the camera
• Transition from “real you” to “ocean eyes” look
• Brands: show a before vs. after AI effect (great if you’re using something like Perfect Corp’s AI Eye Color Changer)
  

Pro Tip for Brands

Show a before vs. after AI effect (great if you’re using something like Perfect Corp’s AI Eye Color Changer)

Step 4: Caption & Hashtags That Convert

Sample Captions:

• “I didn’t mean to give you ocean eyes 👁️🌊”
• “Soft gaze. Sharp story. #OceanEyes”
• “This is what they meant by hypnotic…”

Hashtags:

#OceanEyes #BillieEilish #EyeTrend #TikTokTrend #Aesthetic #EmoEdit #BlueEyes #SoftLook

Pro tip: Add #FYP, #ViralEdit, or #MakeupTrend if you're using makeup filters.

A Step-by-Step Guide for Brands to Create the #OceanEyes Look

To leverage this trend, you first need to understand its components. It’s a delicate balance of color science and the right product application. Here’s how you can guide your audience.

Step 1: Showcase the Key Products

The #oceaneyes look is built with a specific set of tools. Your marketing should focus on products that help achieve this effect:

• Vibrant Eyeliners: A pop of electric blue or shimmering teal along the waterline can instantly brighten the eyes.
• Shimmering Eyeshadows: Liquid or powder eyeshadows with a metallic or pearlescent finish catch the light and add dimension.
• Colored Contact Lenses: The most direct way to achieve a dramatic change, allowing users to experiment with shades of sea-green or deep blue.

Step 2: Showcasing Different Eye Color Contacts

The final touch in many TikTok videos is a filter that adds a subtle sparkle or enhances the lighting. This digital layer proves that users are eager to see an idealized version of the look instantly. This is a crucial insight—customers crave immediate visual confirmation.

The E-commerce Challenge: How Do You Sell a "Vibe" Online?

Here's the problem for brands. The #oceaneyes trend is an experience. It’s a feeling of confidence and allure. A standard, flat product image on a white background simply cannot convey this magic. A customer looking at a picture of an eyeliner pencil has no idea if it will give them the captivating gaze they see in a viral video. This gap between inspiration and reality is where purchase hesitation is born and carts are abandoned.

How can you bridge this gap? How do you translate a viral “vibe” into a confident purchase?

Your Solution: From Inspiration to Conversion with AI & AR

Instead of just showing customers the product, you can let them experience the trend themselves—right from your website or app. This is where AI and AR technology transforms your business.

AI-Powered Personalization: Your Brand's Digital Eye Makeup Artist

Every customer is unique. To truly help them find their perfect #oceaneyes look, you need to offer personalized advice at scale.

Our AI Face Analysis technology is the engine that makes this possible. By integrating our advanced API, your platform can instantly and accurately detect a user’s unique facial attributes, including their precise eye color and skin tone. 

Ready to offer every customer a personalized consultation? Discover our AI-powered solutions.

Realistic Virtual Try-On: Seeing is Believing

Once your customers have their personalized recommendations, they need to see the results. Our award-winning AR Virtual Makeup Try-On technology provides the instant gratification they crave. Users can use their live camera to:

• Instantly test different eyeshadows to see which shades make their eyes sparkle.
• Experiment with bold eyeliner colors and styles without any commitment.
• Try on a full spectrum of colored contact lenses with hyper-realistic rendering that shows how the color blends with their natural eye.

This technology removes all doubt and uncertainty, replacing it with excitement and confidence. It’s the ultimate tool to bridge the imagination gap, significantly boosting conversion rates and reducing returns.

Frequently Asked Questions (FAQ)