During the pandemic, people around the world became acutely aware of their health. With extra time available while in lockdown, many finally got a chance to commit to a wellness routine that helped them look and feel their best. In fact, according to a survey, 46% of respondents integrated a full-face skincare routine two to three times per week during the pandemic. This was in contrast to the 15% who indulged in this health and wellness trend prior to the pandemic.

Now, many people are seeking to keep these habits going into 2024 and beyond. Wellness has now become a key aspect of how consumers shop for beauty products and build a beauty routine. Here are the top wellness trends that people are jumping on to stay healthy.

Discover the Top Wellness Trends Influencing Beauty in 2024

Mind-Body Practices

The connection between the mind and body isn't just something that is felt — scientists confirm that the health of one affects the other. Studies have shown that mental ailments like depression, anxiety, and chronic stress can lead to physical problems such as inflammation, skin issues, and high blood pressure.

As a result, many people have turned inward to find ways to take care of their mental health, aiding the health and wellness of the rest of their body in the process. Mind body practices such as meditation product a calming effect that helps people manage stress, lower their blood pressure, and improve their nightly sleep.

Stress Relieving Ingredients and Skincare

As beauty consumers become more interested in the connection between mind and body , the use of relaxing and stress-relieving ingredients is also on the rise in the beauty space.

Many beauty brands are beginning to incorporate adaptogens and other ingredients known as “neurocosmetics” which stimulate calming and relaxing effects in the nervous system. With many products now featuring ingredients to enhance the mood and block the production of stress-inducing cortisol, these products allow consumers to experience beauty boosting overall wellness.

Use of AI Technology to Recommend Personalized Beauty Regimens

As AI technology evolves, it's bound to change nearly every industry, and that includes health wellness, and beauty. It's not just ChatGPT making big waves. Even dermatologists are utilizing AI technology to help their patients.

Perfect Corp.'s AI skin analysis allows companies and customers in the health and wellness market to take advantage of the benefits of AI. Beauty spas and skin care brands, especially, are using AI-powered skin analysis technology to suggest specialized treatments and skincare regimens based on a client's skin health.

Sleep Syncing

Getting enough sleep is vital to maintaining both one’s physical and mental well-being. One of the biggest 2024 wellness trends is built to do just that: sleep syncing.

Sleep syncing is the practice of aligning the body's natural circadian rhythm by getting plenty of sunlight in the morning, cutting down on screen time in the evening, and going to sleep at the same time every night. This trend has become popular with consumers who are looking to achieve optimal wellness, and are taking a holistic approach to their beauty routines.

The body naturally expects to move with the sun, so associating awake time with a wash of light and preparing to sleep with reduced light helps the body line up in the proper sleep-wake cycle.

Learn More about the Latest Tech Trends in Beauty and Wellness

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