Emergence of the Metaverse
Regardless of your field of work, you’ve probably come across the word “metaverse” at least a few times. In fact, conversations around the Metaverse have recently skyrocketed, with many calling it the internet’s new frontier and the new paradigm of retail and consumer engagement.
Undoubtedly, brands will need to learn how to attract and engage consumers in this new space. However, despite the Metaverse’s recent rise to fame, the term itself is not new. It first appeared in Neal Stephenson's 1992 sci-fi novel “Snow Crash” and referred to a 3D virtual world that the characters escaped to using virtual reality goggles and headphones. The modern Metaverse concept certainly echoes its literary precursor.
What is the Metaverse?
In simple terms, the Metaverse embodies a hyper-realistic virtual world that parallels and even extends beyond the real one. Users can interact with each other, make art, learn, shop (for both real and virtual items), and generally experience things as if they were in a physical world.
As of this day, it’s too early to predict which way the Metaverse will develop. Will there be one all-embracing Metaverse or many metaverses? Which equipment will the users need in order to access the Metaverse? How exactly will the Metaverse impact the world?
Metaverse Brings New Opportunities for Brands of All Sizes
However, despite some level of ambiguity surrounding the Metaverse, one thing is certain: it holds tremendous potential for brands of all sizes and offers a unique opportunity to connect with consumers in a new, immersive way. Many beauty and fashion brands have already ventured into the vast Metaverse landscape, with more brands surely following suit.
Beauty Brands Launch Virtual Stores
Now, virtual stores are slowly becoming the new norm as brands enter the Metaverse, “maturing beyond digital replicas of physical locations.1” They offer a unique combination of physical and online stores, letting consumers have fun while they shop.
For example, beauty brand Too Faced debuted its first virtual store in January 20222, inviting users to explore gorgeous virtual showrooms filled with lifelike products that consumers can instantly add to cart. Charlotte Tilbury took its virtual store shopping experience to a whole new level3 by allowing consumers to add up to four people in a video chat while they browse through the brand’s product line virtually.
Upgrading the Real-Time Immersive Digital Experience
With such immersive retail experiences gaining momentum, Perfect Corp.’s AR beauty and fashion technologies are of the essence. By integrating virtual try-on into their virtual stores, brands can not only offer an entertainment element, but also let consumers experiment with products digitally in real time, increasing purchase confidence and subsequently driving sales.
The Importance of a Real-Time AR Experience in the Metaverse
Augmented Reality (AR) technology is an integral part of the Metaverse and many virtual experiences would be simply unattainable without it.
AR essentially blends the virtual and physical worlds, creating an enhanced version of our reality. The technology is able to recognize physical objects and surfaces and then overlays particular data onto them in a hyper-realistic way, bridging the gap between digital and real. Virtual try-on is one of the most prominent and practical examples of AR application. Thanks to technological advancements, consumers are now able to virtually try on different categories of products before purchasing, including makeup, eyewear, jewelry, watches, and more. These engaging, captivating experiences are at the very core of the Metaverse environment.
Tap into the Metaverse for Beauty Brands
As the world’s leading beauty & fashion tech solution provider, Perfect Corp. recognizes the importance of digital transformation and technological innovation in today’s changing retail landscape.
With so many beauty brands delving into the new digital territories to attract and connect with consumers, it’s paramount to have an innovative and reliable technology partner that can deliver the most advanced AR solutions to keep consumers happy and help grow business. Metaverse might be a new concept from a business perspective, but it’s never too early to start exploring the possibilities it offers. Integrating AR-powered virtual try-on experiences into your Metaverse environment is one of the sure ways for your brand to succeed.
Contact the Best AR Solution Provider for a Real-Time Digital Experience in the Metaverse
Perfect Corp. provides hyper-realistic virtual solutions for brands that plan to extend the virtual try-on experience from the physical world into the Metaverse environment. Furthermore, we’ve built the world's largest digital beauty product inventory containing over 370K digital SKUs, assisting beauty brands with creating unique AR-enabled NFT digital assets.
Explore Perfect Corp.’s Beauty and Fashion Metaverse.
Related Article: How to Market NFTs for Beauty & Fashion: The Complete Guide
Real-Time AR Metaverse FAQ:
How is AR used in the Metaverse?
The Metaverse is essentially the combination of augmented reality and virtual reality with artificial intelligence that creates realistic virtual worlds. With the power of AR technology, the virtual stores of your brands will be able to provide real time digital experience in the Metaverse world and engage customers in a new and immersive way.
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