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In recent years, microblading has become a leading trend in the beauty industry, seeing a year-over-year increase of 263% in public interest. It offers a semi-permanent solution to achieve flawless eyebrows, long-lasting lip colors, and fashionable eyeliner styles.
However, in a market that has an overload of microblading options, how can microblading businesses stand out and attract more clients? One answer lies in the power of microblading before and after visualizations, enhanced by artificial intelligence (AI).
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What is Microblading?
Microblading is a cosmetic tattooing technique that uses a small, blade-shaped tool with fine needles to deposit pigment into the skin's epidermal layer. This creates the appearance of realistic hair strokes for eyebrows, subtle lip blushing for a fuller pout, or permanent eyeliner for more prominent eyes. It's a popular procedure for those who want more long-lasting results with their makeup.
Microblading also offers many benefits for beauty brands, with the main advantage being its current popularity, leading to a lucrative business. However, effectively conveying the potential results to clients can be a key challenge.
Too many beauty companies still rely on traditional methods, like static images or pencil drawings, to show the final result of microblading. The issue is that this often falls short of providing a realistic portrayal of what clients can expect after the procedure. The result is usually client apprehension and low conversion rates.
Fortunately, there's a solution in AI-powered before-and-after virtual try-on technology that has revolutionized the way microblading businesses operate.
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How to Start Your Own Microblading Business?
Starting your own microblading business involves a combination of proper training, acquiring the necessary certifications, and setting up a suitable workspace.
- Get Trained and Certified: Enroll in a reputable microblading course to acquire the necessary skills and knowledge. Ensure the course provides certification recognized by industry standards.
- Understand and Comply with Local Regulations: Research and meet all local health and safety regulations, including obtaining any required licenses or permits for operating a microblading business.
- Invest in Quality Equipment and Supplies: Purchase high-quality microblading tools, pigments, and other essential supplies. Reliable equipment ensures better results and safety for your clients.
- Set Up Your Workspace: Create a clean, comfortable, and professional environment for your clients. This can be in a dedicated room at home, a rented studio, or a shared space in a beauty salon.
- Build an Online Presence: Develop a professional website and active social media profiles to showcase your work, share client testimonials, and attract new customers. Utilize platforms like Instagram and Facebook to reach a broader audience.
- Leverage the Latest Technology: Utilize AI microblading virtual try-on technology to showcase before-and-after results to your clients. This helps manage expectations and provides a personalized experience.
- Market Your Services: Implement a marketing strategy that includes online advertising, local promotions, and collaborations with other beauty professionals. Offering introductory discounts or referral incentives can help build your client base.
- Deliver Exceptional Customer Service: Focus on providing a great client experience from consultation to aftercare. Good communication, attention to detail, and professional demeanor will encourage repeat business and positive word-of-mouth.
- Continue Your Education: Stay updated with the latest trends and techniques in microblading by attending advanced courses and industry conferences. Continuous learning will keep your skills sharp and your services competitive.
Harnessing AI-Powered Before & After Visualizations
Perfect Corp.'s industry-leading Virtual Makeup Try-On solutions leverage AI-powered technology. This offers clients a hyper-realistic preview of their eyebrows, lips, and eyes after a microblading procedure.
The solutions use patented AgileFace® technology, including AI deep learning, to capture facial features in real-time and jitter-free via photo or live camera. What clients get is a full preview of various makeup on their faces, whether it's trying new looks for their eyebrows or their lips.
Here's a deeper look into how the technology works:
- Clients access the technology using their mobile phone, computer or tablet, either uploading a photo or using their device's live camera.
- Powered by augmented reality (AR) software, Perfect Corp.'s technology precisely maps the client's unique facial features, considering factors like facial symmetry, bone structure, and skin tone.
- From there, clients can choose from various microblading styles, colors, and densities for their eyebrows, lips, and eyeliner. The interface allows for a high degree of customization, catering to diverse preferences.
- The AI-powered technology then generates a before and after visualization, allowing clients to see how microblading would look for them in real time.
Benefits of AI-Powered Before & After Visualizations for Microblading Businesses
It's clear that these AI-powered microblading before-and-after visualizations offer advantages for clients. But how about for microblading organizations? Fortunately, businesses can also benefit from AI-powered eye and lip microblading visualizations, from happier clients to increased conversion rates.
Boost Client Confidence
One big challenge of trying to sell the process of microblading eyeliners and other facial features is the hesitation of clients. After all, with the procedure being semi-permanent, it requires a good bit of commitment and a leap of faith for clients.
However, AI-driven visuals can make clients feel more confident in their decision making by providing a tangible representation of the expected results. The ability to virtually try on different microblading styles can diminish concerns and anxieties, replacing these feelings with excitement about the potential outcome instead.
Enhances the Overall Client Experience
Static images have their limit. They don't allow for personalization and limit the ability of clients to explore a wide range of eye and lip microblading. This often makes clients feel that microblading may not work for their particular facial features. AI-powered before and after visualizations do away with these limitations by allowing clients to experiment with different eyebrow hair strokes, eyeliner styles, and lip colors that best complement their facial features and skin types.
Consider this finding from Gitnux: "56% of consumers are more likely to buy from beauty brands that provide testing technology, including AI, before purchase."
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Streamlines the Consultation Process
Securing a beauty consultation is key to driving clients to make a decision when it comes to beauty procedures. By allowing clients to see how microblading eyebrows and other features works, brands and clients alike can benefit from a more streamlined, faster, and efficient consultation process.
Clients will arrive with more knowledge of what to expect, having had the option to explore different possibilities at their own pace beforehand. This saves time for both clients and brands, ultimately leading to a more confident and satisfied clientele.
Increased Conversion Rates
Lastly, by offering AI technology for microblading before and after visualizations, brands can see increased conversion rates. For example, NARS cosmetics saw a 300% increase in their conversion rate after implementing Perfect Corp.'s virtual make-up try-on.
Not only were clients more confident in making a beauty product purchase, but it also inspired them to explore other products and beauty procedure options. In the end, empowering clients to feel more confident with their decisions often leads to higher profits.
Get Started with Microblading's Future: AI-Powered Consultations
It's become clear that in a crowded beauty market, innovation has become key to attracting new clients and building client loyalty and retention. Perfect Corp.'s AI-powered microblading before and after visualizations are elevating the microblading industry to a new level, helping businesses deliver personalized consultations, boost client confidence, and ultimately achieve greater success.
Ready to see the true potential of AI technology for microblading businesses? Contact Perfect Corp. today to learn more and schedule a demo.
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To see more of Perfect Corp.'s AI solutions, check out our other makeup AR solutions, including 3D makeovers and skin tone analysis.
