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Virtual Makeup SKUs - The Beginning of Digital Shopping
Virtual try-on is crucial for beauty brands and retailers because it enhances the shopping experience. Customers can enjoy a personalized shopping experience with the ability to test out various products, all without leaving their couch. Personalization is important for marketers right now, as individualized content is 1.7 times more likely to drive sales.
But creating your advanced makeup filter or virtual makeup SKUs involves a lot of moving parts, especially as you integrate all of your products. All of these pieces of execution are needed for the consumer to have the best optimal experience. For brands that have all of this in place, they’ll see a great increase in engagement and conversions. And with Perfect Corp. Console, generating virtual makeup SKUs is made easy.
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5 Best Practices for Creating Virtual Makeup SKU
From the experts at Perfect Corp, these are the best practices for creating virtual product SKUs to ensure your customer’s smooth experience with virtual try-ons.
#1. Pick Your Assortment First
As a brand or retailer, it’s important to think about what products to have available in a virtual makeup experience. As the product developers themselves, it's natural that brands know all the unique eccentricities of each product. Below are the essential things to consider when creating virtual makeup SKUs for each category.
- Lipstick- In addition to color, texture is also an important consideration. Customers want to get an idea of how the lipstick will apply over their lips.
- Eyeshadow - Brands will need to think about each palette pattern for application. Eyeshadow needs to be applied in a manner that looks authentic and achievable with the product.
- Foundation - Foundations all have unique textures, like dewy versus matte, that need to be considered in addition to the shade.
- Contour or Blush - These products don’t just go in one spot on the face. A virtual makeup app will need to have different patterns for application to accommodate different styles.
When putting this all together, the main question for brands is — how is this product applied in real life, and how can I mirror that makeup effect when I’m creating the SKU?
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▲ Request an in-person demo for easily creating your SKUs.
#2. Start With an Existing HEX
When thinking about the color matching process, brands will need to assign a corresponding HEX value to each product. This will help them convert physical color to a digital space.
What is a HEX value? A HEX color is expressed as a six-digit combination of numbers and letters defined by its mix of red, green, and blue. It’s preceded by a hashtag and is uniform anywhere on the web. These can usually be obtained from web development, creative, or digital teams, who will have a better idea of how to implement these colors into the makeup virtual try-on application.
▼If you have any questions about HEX in SKUs, you are welcome to book a free demo from us.
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#3. Choose Your Patterns
Brands should next decide how many patterns they’d like to make available for each SKU category. Some patterns might work across different products in specific categories. For example, brands might want to allow blush, bronzer, contour, and eyeshadow to all share the same patterns or have unique ones.
The important thing is to identify which SKUs should have different pattern combinations. That way, consumers will be able to accurately test the products for how they look in real life.
#4. Upload All of the Assets and Deliverables to the Perfect Console
Once brands have determined how to set up their makeup virtual try-on, it’s time to upload information directly into the Perfect Console. You only need to fill in:
- SKU name (Create a short name and long name for your SKU)
- UPC
- HEX value (Colors)
- Pattern SKU ID — a unique ID for your SKU that will serve as a title for your virtual try-on displayed to your customers.
#5. Go Through Color Matching Using YouCam Toolkit
Now that the hard work is over, brands can relax and make sure each SKU is accurate. Brands are the true color experts and owners of the products, and matching digital SKUs to the physical samples can be a fun process.
Perfect Corp’s proprietary toolkit ensures the accuracy of each SKU to make it as easy as possible for brands. Using the Perfect Console account and the YouCam toolkit, brands will color match the product to its digital version to ensure they look the same. Once the product has been verified, the brand can upload, save, and sync the final data so the product will be ready to go live for the target channel.
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▲ Learn more about how to set up a virtual makeup try on for your brands.
Makeup Filter FAQs:
1. How do you do digital makeup?
As a customer, you simply need to navigate to a virtual makeup demo stores, choose the makeup items and click 'virtual try on' to start your virtual makeover session. As a brand, if you're looking for creating virtual makeup SKUs and integrating them into your e-commerce platforms, check here for virtual makeover items, or contact us for a FREE virtual makeover demo.
2. What is digital makeup and digital beauty?
With the help of AI & AR technology, more and more beauty, makeup and fashion brands are starting to offer 'Virtual Try On' options to their customers. Shoppers only need to enable the camera on their phone to try on makeup products or fashion accessories anytime, anywhere. Check out our partner successs stories for more information.
3. What is the face filter?
Modern beauty technology powered by artificial intelligence is able to detect the user's face and apply different virtual makeup effects to it. There are makeup filters, beard filters, and many others.
4. What is a contour filter?
With artificial intelligence, beauty lovers are able to see themselves virtually trying on different colors or patterns of contouring products. All they need to do is enable the camera and easily try on complex contouring filters via mobile phone or desktop.
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Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.
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Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.
Works Cited
1. “Augmented retail: The new consumer reality.” NielsenIQ, 12 Dec. 2019,
https://nielseniq.com/global/en/insights/analysis/2019/augmented-retail-the-new-consumer-reality-2/.
