Beyond the Mirror: AI’s Role in the Future of Skin Health & Aesthetic Treatments

Artificial intelligence is redefining what’s possible for skin treatments—from data-driven skincare consultations to personalized treatments. During Perfect Corp.’s Global Beauty and Fashion AI Forum, experts explored how AI is enhancing patient experiences through innovations in product development and deeper insights from clinical consultations.

The panel, “Beyond the Mirror: AI’s Role in the Future of Skin Health & Aesthetic Treatments,” was moderated by Ian Michael Crumm (Celebrity Esthetician at Ian Michael Crumm) and featured Dr. Kay Durairaj (Facial Plastic Surgeon at Beauty by Dr. Kay) and Ewelina Aiossa (General Manager at Topical Skin), who shared their perspectives on AI’s transformative impact in the skincare industry.

AI-Powered Precision in Clinical Consultations

Before, facial scanning required bulky, expensive equipment to assess skin health and conduct facial scans. Dr. Kay Durairaj highlighted how AI-enabled solutions from Perfect Corp. now allow high-resolution “3D scanning of faces and understanding how facial volumes change as we age.” Even on just the smartphone, skin analysis is possible in under 2 seconds, providing over 15 skin health parameters. These capabilities enable clinicians to evaluate patients with AI-powered procedure recommendations and simulated results after treatment.

Beyond skin imaging, AI is also present in operations and marketing, serving as a digital receptionist or a content creator that offers ideas for social media strategies. Dr. Durairaj emphasized that AI-driven skin scores can help encourage patients to track their progress over time, enhancing engagement. Virtual avatars can also answer common questions, making communication easier and leaving more time for in-person consultations.

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Driving Innovation and Product Development

From a product perspective, AI is enhancing research and developing skincare formulas. “Medical-grade or professional-grade skincare is known for its precision and also efficacy… and you can only create precision and result-driven formulation when you rely on specifically-created ingredients and active ingredients,” said Aiossa when discussing how AI can help analyze large data sets to put forward ingredients that might not come up in research. There are thousands of ingredients available—with a smaller budget and less R&D, AI enables brands to bring new products to market faster while supporting the science behind skincare.

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AI can also support product recommendations, guiding consumers toward products that meet their specific needs. AI can strengthen industry professionals by adding to their expertise and making information more consumable for the average consumer. Instead of just hearing words, AI allows patients to visualize outcomes and feel more confident in their decisions.

Conclusion: The Future of Personalized, Data-Driven Skincare

As consumer expectations continue to evolve, AI is helping skincare brands and estheticians offer experiences that go beyond words alone. From recommendations paired with visualized results to ingredient insights, AI is improving clinical offerings and fostering better relationships with patients and professionals.

With technology like Perfect Corp.’s Skincare Pro, AI is shifting how brands and clinicians work and transforming our understanding of skin health.

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