(updated on December 2^nd, 2020)

With tens of millions of people around the world on lockdown and social distancing limiting our physical connections, unique digital connections are emerging stronger than ever. Emergency measures that call for social distancing have forced thousands of business to close their physical retail stores, including leading beauty retailers, with no clear date when in-store operations will resume. With limited in-person interactions brands are forced to go digital, drawing on virtual connections as their lifeline to connect with their consumers.

Advanced artificial intelligence (AI) and augmented reality (AR) technologies are helping to bring together our physical and digital worlds, re-creating virtual experiences with a comparable level of human connection and personalization that resonate just the same as physical ones. YouCam Makeup’s Beauty Advisor 1-on-1 service has made it possible for customers to connect with beauty professionals via face time video call for an interactive, beauty try-on consultation that keeps brands and consumers connected and engaged. Beauty advisors can instantly suggest and apply hyper-realistic virtual makeup effects to a caller’s face and assist them in adding products to a digital shopping cart to complete the full circle beauty shopping experience.

Through the use of smart beauty technology, beauty brands can rethink the traditional in-store beauty counter visit as a non-touch virtual beauty consultation that offers the same expertise and personal touch but through a mobile phone. As we ease into an era of no-touch retail and social distancing, services such as YouCam Makeup Beauty Advisor 1-on-1 are keeping brands and consumers connected through this new type of personalized virtual shopping experience.

To experience YouCam Makeup’s on-demand beauty consultation service download the free YouCam Makeup app and tap the “Beauty Advisor 1-on-1” tile displayed on the homepage to connect during service hours, 7 days a week from 3PM – 9PM ET. For more information on how your brand can benefit from similar digital-first solutions, please contact Perfect Corp.

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