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Short answer: The fastest way for a beauty brand to acquire and engage customers with beauty tech is to put virtual try-on where shoppers already spend time, instead of building a new audience from ze

Short answer: Beauty AR in e-commerce means letting shoppers try makeup, hair color or skincare looks on their own face, live or on a selfie, before they buy online. Brands add it to product pages bec

(updated on March 3rd, 2022) Digital solutions have been an integral component of successful business practice for decades. However, in recent years, more companies than ever started to rely heavily o

(Updated on February 11th, 2022) As the world endures another unprecedented month of social distancing and business restrictions, brands continue to be challenged by evolving consumer behaviors and de

The Emergence of Concealer Shade Finder While the physical product trial as we once knew it has become a thing of the past, it introduces a new paradigm with the emergence of virtual try-ons environme

(updated on December 2nd, 2020) With tens of millions of people around the world on lockdown and social distancing limiting our physical connections, unique digital connections are emerging stronger t

(updated on December 2nd, 2020) The rapid spread of the novel COVID-19 virus has put the world on lockdown in hopes of maintaining the outbreak and prioritizing the safety of the masses. However, ther