Brands Embracing the Summer Glow-Up Trend with AI and AR

As temperatures rise and daylight stretches longer, consumers around the world are embracing summer as the season of self-expression. From radiant skin to bold beauty looks and fresh fashion choices, shoppers are seeking new ways to glow up with confidence — and they’re turning to digital-first experiences to get there. Thanks to cutting-edge AI and AR solutions, brands now have the power to meet consumers where they are: online, on-the-go, and eager to experiment.

AI and AR technologies are revolutionizing the way people discover, try, and shop for beauty and fashion. Here’s a closer look at how Perfect Corp.’s technology is powering hyper-personalized summer transformations and how brands can tap into the seasonal excitement.

Glow Goals: AI Skin Tech Helps Consumers Prep for Summer Radiance

With summer comes increased sun exposure, travel stress, and changes in humidity — all of which can affect the skin. Perfect Corp.’s AI Skin Analysis technology empowers users to better understand their skin’s needs and adjust their routines for optimal results. The tool detects key skin concerns like hydration, oiliness, and texture with medical-grade accuracy, delivering personalized skincare product recommendations tailored to summer skin goals.

Brands like Cetaphil and Benefit are using AI skin tech to guide consumers toward high-performing products for brighter, more even-toned skin — just in time for that summer glow.

Sun-Kissed Color: AR Beauty Try-On Fuels Creative Expression

Summer beauty is all about color — think coral lips, luminous bronzers, and glossy finishes that pop in the sunlight. But trying these bolder shades in-store isn’t always convenient (or hygienic). Perfect Corp.’s AR Virtual Try-On for Makeup allows users to instantly test thousands of products — from dewy foundations to shimmering shadows — in real time, using their mobile device or desktop.

Brands can spotlight their summer collections with hyper-realistic textures, precise color matching and interactive product carousels, encouraging shoppers to confidently explore new shades and looks.

Virtual try-on has been shown to increase conversion rates by up to 2.5x and reduce product returns — proving that digital play leads to real purchases.

Style Before You Buy: Virtual Fashion Tech for Summer Looks

Whether it’s packing for a destination wedding, dressing for a rooftop event, or curating a beach-ready wardrobe, summer style is a major driver of seasonal shopping. Perfect Corp.’s AR Fashion Try-On technology allows users to visualize apparel, accessories, and jewelry in real time, helping them make smarter and more satisfying style decisions.

This interactive experience enhances omnichannel retail strategies and boosts consumer confidence in styling — all without stepping into a fitting room.

Try-on tech is the perfect match for rising Gen Z fashion trends like “coastal cowgirl”, “quiet luxury”, or “dopamine dressing”, allowing shoppers to see themselves in a full look before they commit.