As temperatures rise and daylight stretches longer, consumers around the world are embracing summer as the season of self-expression. From radiant skin to bold beauty looks and fresh fashion choices, shoppers are seeking new ways to glow up with confidence — and they’re turning to digital-first experiences to get there. Thanks to cutting-edge AI and AR solutions, brands now have the power to meet consumers where they are: online, on-the-go, and eager to experiment.

AI and AR technologies are revolutionizing the way people discover, try, and shop for beauty and fashion. Here’s a closer look at how Perfect Corp.’s technology is powering hyper-personalized summer transformations and how brands can tap into the seasonal excitement.

Table of Contents
Glow Goals: AI Skin Tech Helps Consumers Prep for Summer Radiance Sun-Kissed Color: AR Beauty Try-On Fuels Creative Expression Style Before You Buy: Virtual Fashion Tech for Summer Looks Gen Z Leads the Charge: A Season of Digital Discovery Make This Summer Count: Let AI and AR Do the Heavy Lifting

Glow Goals: AI Skin Tech Helps Consumers Prep for Summer Radiance

With summer comes increased sun exposure, travel stress, and changes in humidity — all of which can affect the skin. Perfect Corp.’s AI Skin Analysis technology empowers users to better understand their skin’s needs and adjust their routines for optimal results. The tool detects key skin concerns like hydration, oiliness, and texture with medical-grade accuracy, delivering personalized skincare product recommendations tailored to summer skin goals.

Brands like Cetaphil and Benefit are using AI skin tech to guide consumers toward high-performing products for brighter, more even-toned skin — just in time for that summer glow.

Sun-Kissed Color: AR Beauty Try-On Fuels Creative Expression

Summer beauty is all about color — think coral lips, luminous bronzers, and glossy finishes that pop in the sunlight. But trying these bolder shades in-store isn’t always convenient (or hygienic). Perfect Corp.’s AR Virtual Try-On for Makeup allows users to instantly test thousands of products — from dewy foundations to shimmering shadows — in real time, using their mobile device or desktop.

Brands can spotlight their summer collections with hyper-realistic textures, precise color matching and interactive product carousels, encouraging shoppers to confidently explore new shades and looks.

Virtual try-on has been shown to increase conversion rates by up to 2.5x and reduce product returns — proving that digital play leads to real purchases.

Style Before You Buy: Virtual Fashion Tech for Summer Looks

Whether it’s packing for a destination wedding, dressing for a rooftop event, or curating a beach-ready wardrobe, summer style is a major driver of seasonal shopping. Perfect Corp.’s AR Fashion Try-On technology allows users to visualize apparel, accessories, and jewelry in real time, helping them make smarter and more satisfying style decisions.

This interactive experience enhances omnichannel retail strategies and boosts consumer confidence in styling — all without stepping into a fitting room.

Try-on tech is the perfect match for rising Gen Z fashion trends like “coastal cowgirl”, “quiet luxury”, or “dopamine dressing”, allowing shoppers to see themselves in a full look before they commit.

Gen Z Leads the Charge: A Season of Digital Discovery

Gen Z is defining what modern shopping looks like — mobile-first, personalized, and infused with fun. For instance, a survey by Rokt, as reported by Digital Commerce 360, found that 88% of Gen Z consumers believe AI will improve online shopping, and 51% expressed interest in trying AR or VR shopping experiences.

By offering seasonal, trend-driven AI and AR experiences, beauty and fashion brands can connect with this influential audience at exactly the right moment: when they’re refreshing their look and ready to explore.

Make This Summer Count: Let AI and AR Do the Heavy Lifting

Summer is short — but consumer attention spans are even shorter. Brands that embrace AI and AR this season will not only deliver standout customer experiences but also drive loyalty, engagement, and measurable sales.

Whether launching a new product line or refreshing a digital storefront, Perfect Corp. has the tools to help brands and retailers shine all summer long.

Ready to elevate your seasonal strategy?

Contact us to learn how Perfect Corp.’s AI and AR solutions can help you create immersive, on-trend digital experiences for your customers.

Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 600+ brands globally.

Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.