What is an example of brand engagement in the beauty industry?

In the beauty industry, brands may offer virtual try-on experiences to customers to increase brand engagement. By doing so, users are able to virtually try on makeup products and find the best product for their personal style. For example, Shisedo’s iconic makeup brand NARS uses a smart shade foundation finder to help customers to easily find their shade match online. This experience inspires users to engage more with the brand’s social platforms, and further increase sales conversion.

Why is Brand engagement important?

With strong brand engagement ideas and activities, companies can enhance brand loyalty and trust. A good experience may increase sales, reduce return product return rates, and drive more interactions

Brand Story Example: How Shiseido Drives Brand Engagement with Beauty Tech