February 06, 2020
Discover the top lip colors and textures that define 2020 for Millennial and Gen-Z generations
2020 Global Color Trend Report
Recognizing the current and potential buying power of Millennial and Gen Z beauty shoppers, Perfect Corp. analyzed lip color and texture preferences to forecast 2020 lip trends and help cosmetics brands best tailor their marketing strategies to speak to these age groups.
Here Comes Big Data
Analysis spanned across the top six markets including the United States, France, China, Japan, Brazil and India.
The analysis organized 5,990 colors from the app into 6 general color groupings: nude, brown, orange, pink, red, and purple shades.
Be in the Know
Download the full 2020 Global Color Trend Report now.
