AR, AI and Generative AI technologies unlock limitless possibilities for consumer engagement, creativity and self-expression. In this session, NielsenIQ will highlight their latest consumer research study with Spate and the many ways tech is transforming the way brands and creators connect. It will showcase the innovative ways social megabrands like Tarte and Beachwaver captivate the social consumer, and dive deep into the trends and behaviors that are defining consumer engagement in 2024.