Aveda introduces AI Ombre hair color virtual try-ons across web and mobile e-commerce powered by Perfect Corp.’s YouCam Makeup technologies.
New York, New York—November 15th , 2019—Perfect Corp., the beauty tech solutions provider behind the world’s leading virtual beauty app YouCam Makeup, partners with leading professional hair care brand Aveda, to introduce a true-to-life artificial intelligence (AI) and augmented reality (AR) hair color try-on experience across mobile and web e-commerce channels. The innovative partnership re-imagines how beauty lovers discover and test hair color through use of advanced AI, AR, and machine learning which allow users to virtually try over 90 shades across the extensive Aveda shade range, including their newest extension of bright Vivids.
The interactive color try-on experience features 64 Aveda hair colors ranging across blonde, brunette, red, trend and vibrant color families and an exclusive Color Melt ombre effect available for 30 additional Aveda shades. The advanced YouCam technology takes into account base hair color and lighting conditions in order to deliver an accurate virtual color effect that seamlessly matches the results from an in-salon coloring. This level of accuracy boosts the confidence of salon-goers who are now able to try the extensive Aveda shade range in seconds, to find their best color match.