7e Wellness Uses Perfect Corp. AI Skin Analysis to Enable Consumers to Identify and Track Skincare Goals

Situation: Creating Smart Skincare Solutions with Microcurrent Technology

7e Wellness, headquartered in San Diego, prides itself in being the market leader in advanced, professional microcurrent technology, as well as leading innovation in the holistic skincare and beauty industry. 

Founded by Pooja Johari, an expert in the biomedical space, and driven by her mission to empower beauty professionals with a non-invasive and natural approach to skincare, the brand has emerged as a popular choice for personalized skincare treatments globally.

The company has a successful track record of working with 6,500+ professionals, connecting with 40+ beauty schools, and selling more than 10,000 FDA-cleared devices to help women naturally enhance their beauty internally and externally. 7e Wellness provides anti-aging treatments through use of its microcurrent devices to stimulate facial collagen and cellular health.

The company creates microcurrent devices for both professional and home use.

Solution: Perfect Corp.’s AI/AR-Powered Technology 

7e Wellness selected Perfect Corp.’s skin analysis technology, which harnesses the power of AI and augmented reality (AR) to enable consumers to see objective measures of their current skin condition, and then measure improvements over time. Perfect Corp. is the  leader in providing AI/AR solutions for the beauty industry. 

 Consumers value the many 7e Wellness devices and treatments the company creates for home health, including its Myolift QT Plus Facial Toning Device. The company’s home and professional devices rejuvenate skin through use of microcurrent. Microcurrent mimics the body’s own bioelectric currents, energizing facial muscles. Unlike anywhere else on the body, the facial muscles are directly connected to the skin, so the result of energizing the muscle is often an improved, lifted appearance, as well as a decrease in wrinkles.

“Our devices deliver True Microcurrent™ which is less than 1,000 microamps, and so sub-sensory,” says Pooja Johari, Founder and CEO of 7e Wellness. “The technology we use is very frequency-specific. It mimics the body's own natural impulses and non-invasively stimulates the muscles and skin cells—including the ATP (adenosine triphosphate) which is the high-energy molecule that serves as the primary energy currency for cellular processes. Energizing the ATP helps the muscles perform their fibroblastic activity which includes creating elastin and collagen to rejuvenate the skin.”

7e Wellness uses Perfect Corp. AI Skin Analysis as a skin diagnostic tool to help consumers identify the skin needs they want to address. Later the same Perfect Corp. AI-powered technology is used again so consumers can quantify the improvements that have come from using 7e Wellness products.

The Skin Analysis identifies a range of skin conditions, including wrinkle detection, spot detection, dark circles, and texture analysis. 

Of special interest to consumers, Perfect Corp. AI Skin Analysis provides a skin score, as well as skin age, along with condition tracking so  users can see the actual metrics of their skin’s improvement.

7e Wellness also incorporates AI through a chat application it created called Luna, which enables AI-powered beauty consultation conversations to provide additional guidance.

Benefits

7e Wellness has found a number of benefits in working with Perfect Corp.’s AI Skin Analysis technology, including:

• Perfect Corp. AI Skin Analysis scores help 7e Wellness consumers begin their skincare journey

• 7e Wellness consumers can precisely track skin progress with the Condition Tracking feature of AI Skin Analysis.    

Perfect Corp. AI Skin Analysis Scores Help 7e Wellness Consumers Begin Their Skincare Journey 

7e Wellness engages consumers with a questonaire about their skin condition and needs, including its use of Luna, its AI-powered chat beauty advisor application. 

Another key element is use of Perfect Corp.’s AI  Skin Analysis technology, which let’s consumers use their smartphone to scan their face.

“Our users scan their face, and immediately see an analysis of their skin condition,” Johari says. “They can see where their skin health stands in regards to their wrinkles, skin moisture, firmness, overall skin health and other conditions, as well as their aging process. This provides precise  information for users as they begin their skincare journey.”

The precision metrics provided by the AI Skin Analysis provides scores for each skin condition measured.

“Our consumers can look at their scores for their different skin conditions, which helps them determine which of their skin concerns they would like to focus on in using our True Microcurrent solutions,” Johari says. “This amazing skin analysis system provides our consumers with clarity as they begin their journey with us.”

7e Wellness Consumers Can Precisely Track Skin Progress with AI Skin Analysis Condition Tracking

 “Our customers appreciate that they can, from an actual metric perspective, track their progress from using our 7e Wellness products,” Johari says. “After five to 10 treatments we encourage our users to return to the AI Skin Analysis so they can actually see their improvements. The ability to see their skin health scores improving is highly motivational.”

Providing Clarity for Skin Health 

Incorporating Perfect Corp. AI Skin Analysis into the 7e Wellness customer journey is appreciated by consumers because of the  clarity and precision the AI Skin Analysis brings to identifying areas or potential skincare. 

“AI is is literally the backbone of hyper personalization and science-backed, data-driven treatment plans that consumers can actually use,” Johari says. “This is important because this is what consumers now demand.”

Consumers can become frustrated when trying to determine what they want and need in skincare on their own. 

“There's so much information and so many products out there that consumers are overwhelmed,” Johari says. “We are bridging the gap by providing expert guidance, and our AI Skin Analysis has really helped us by providing precise metrics of skin conditions that enable creation of truly personalized treatment plans.” 

AI and AR Can Help 7e Wellness Beauty Experts Globally 

7e Wellness products work so well that they are used in professional settings around the world. Johari sees the combination of Perfect Corp. AI Skin Analysis and their internally developed Luna AI chat app as being powerful tools for enabling professionals to increase their reach by working remotely.

“We work with a lot of professionals, who currently aren’t able to reach beyond their own spa or other locations,” Johari says. “Looking ahead we see an opportunity to help them reach out to their customers who are sitting at home. We see AI and AR helping them to bring their skincare expertise and use of our products to consumers wherever they might be. It's going to be a new era for the beauty industry.”

Using AI for Early Detection to Avoid the Need for Invasive Procedures

7e Wellness brought its True Microcurrent solutions to market, in part to give consumers an alternative to more invasive procedures such as face lifts. 

“The combination of AI Skin Analysis and our True Microcurrent technology can help people identify and address skin issues early,” Johari says. “By enhancing skin health early, consumers can, hopefully, in the future, avoid the need for invasive procedures. Consumers can enjoy proactive skin care instead of reactive skin care.” 

About Perfect Corp. 

Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. 

By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods.

Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. 

To learn more, please visit PerfectCorp.com.