Dr. Kay Sees 30% Increase in Product Sales Using Perfect Corp. AI Skincare Pro Technology

Situation: Empowering Patients to Be Part of Their Own Treatment Plan

Dr. Kay Durairaj, MD, FACS, (Dr. Kay) is an internationally renowned facial plastic surgeon located in Pasadena, CA. As both a USC and UCLA-trained surgeon, Dr. Kay has built a reputation in the Greater Los Angeles Area and across the nation as a top facial plastic surgeon when it comes to dermal fillers, neurotoxins, chemical peels, skin resurfacing, skin tightening, and other areas of plastic surgery.

Dr. Kay’s passion stems from wanting her patients to look and feel their best. With a state-of-the-art facility next to Huntington Hospital and an expert, caring team behind her, Dr. Kay provides top-notch care and customer service to every single patient we serve.

Part of Dr. Kay’s focus on providing exceptional outcomes is empowering the patient to be a partner in creating their own treatment plan. The challenge was finding the best way to make this happen.

Solution: Perfect Corp.’s AI Skincare Pro Technology

Dr. Kay deployed a suite of Perfect Corp.’s Skincare Pro technology, including AI skin analysis and aesthetic simulation tools that use artificial intelligence (AI) and augmented reality (AR) to provide patients with a precise understanding of their skin condition. Perfect Corp. is the leader in providing AI/AR solutions for the beauty industry. 

Dr. Kay has incorporated two key elements of Perfect Corp. technology into her practice:

• Perfect Corp. Skincare Pro App: This platform detects 15 skin concerns in seconds, delivering dermatology-grade results using an iPhone or iPad camera. Designed for plastic surgeons, aesthetic clinics, med spas, and other providers, it delivers instant data on skin conditions, including a skin age report. AI Skin Analysis can be used to educate patients on their skin condition, guide treatment planning, and track progress over time, all while keeping client data HIPAA and GDPR compliant.
• Perfect Corp. Skincare Pro AI Aesthetic Simulator for Face & Skin: This tool allows clinicians and their patients to visualize simulated treatment outcomes on a patient’s own face with exceptional realism and accuracy. The solution is well-suited for online and in-person consultations. The AI-Aesthetic Simulator helps professionals deliver expected outcomes to patients, reducing uncertainties and boosting confidence in the results.
  

A Perfect Corp. Skin Analysis is performed as part of Dr. Kay’s initial patient intake and is included in the patient’s electronic medical record.  

 “I think the AI Skin Analysis is very effective, as it gives the patient an instant read of their skin health, and of what their skincare concerns might be. We have an aesthetician in office, too, and it's proven to be a powerful tool for her when she's doing treatments,” says Dr. Kay.

Dr. Kay uses the Perfect Corp. Skincare Pro AI Aesthetic Simulator to help patients visualize results when doing treatment planning.

Benefits

Dr. Kay has found numerous benefits in working with Perfect Corp.’s Skincare Pro technology:

• Significantly easier patient satisfaction when using the AI Simulator during consultations
• Skincare Pro is “a great tool for educating patients about their skin”
• 30% increase in product sales for patients who engage with Skincare Pro skin scan
• “AI Technology provides a sense of fun… it makes patients part of their own treatment plan”
• AI skin scores serve as an “accountability coach… helping patients visualize the progress of treatments”
• Affordable AI technology: “I love that it’s affordable and accessible”
• Perfect Corp. is a great company to work with: “They keep us on the cutting edge of AI technology”  

“100% Easier to Provide Customer Satisfaction When Using AI Aesthetic Simulator with Patients”

Dr. Kay has found the Skincare Pro AI Aesthetic Simulator to be “a whole game changer” because it enables the patient to more precisely show what they want done, as well as see what the results would be beforehand.

“The AI Simulator has huge value because a patient has an idea in their own head of what they want their lips, for example, to look like, but they have to translate that verbally,” Dr. Kay says. “It's very difficult for someone to put into words exactly the lip look they want. Often, people show me pictures of celebrities, but it's a whole game changer when they can use the AI Simulator, because they can draw and drag and stretch the lips on the image of their own face. They might want a more prominent cupid's bow, or more definition on the lower lip, more projection. They can literally create and simulate the look they want, and show it to me. So, for me, that's been fabulous, because then I can actually, in my head, plan how I'm going to do their lip injection, cheek contouring, jawline, etc. The fun thing has been being able to fulfill the request because I know exactly what kind of lips she wants, and I'm able to deliver. When we go back and we compare at the end of the treatment, they look in the mirror, and they're like: ‘Wow, we were spot on. We got exactly what I asked for.’”

The Skincare Pro AI Aesthetic Simulator also helps Dr. Kay advise against changes that wouldn’t benefit the patient.  

“With the AI Simulator the patient defines exactly what they want, and I can say ‘Yes, I can deliver that’ or sometimes I’ll say ‘That’s not going to look good on you. With the AI Simulator they can see that the facial proportions don't look so good and together we can find what they really want. That's very valuable.”

The Skincare Pro AI Aesthetic Simulator helps bring clarity to a patient’s request for various aesthetic treatments and procedures.

“The AI Simulator helps clarify a patient’s desires,” Dr. Kay says. “A patient might say, ‘I want a really high cheekbone look.’ But what does that translate to? Do you want your cheekbone full in the middle? Do you want rounded apple cheeks? Do you want narrow, supermodel cheeks? The words translate better when they have a physical simulation image that we can morph into their ideal. It’s very important that I understand what they want—and agree that it is doable and to their benefit.”

This translates into extremely personalized patient care.

  “It is far better to individualize and customize treatments with the AI Simulator which uses the patient's own facial features,” Dr. Kay says. “It’s 100% easier to provide customer satisfaction when using AI Simulator with patients so they can see beforehand the look they want to achieve.”

AI Skincare Pro as “A Great Tool for Educating Patients About Their Skin” 

The Perfect Corp. Skincare Pro Skin Scanner app, with its scores across 15 different skin concerns, provides patients with detailed data that helps them learn about their skin.

“The AI Skin Analysis is a great tool for educating patients about their skin,” Dr. Kay says. “The skin scores are helpful because people are unaware of all the underlying problems going on with their skin. When they see their skin score for spots, redness, oiliness, pore size, and other conditions, you can tell them about melasma, increased vascularity, and the other root causes that we can treat. In the absence of this kind of data, they are liable to just throw on moisturizer and not take the measures to get data driven results.”

30% Increased Product Sales for Patients Who Engage with Perfect Corp. AI Skincare Pro App

Perfect Corp.’s Skincare Pro app has proven so popular with patients, and such a powerful sales tool, that Dr. Kay offers the AI Skin Analysis part of every office visit.

“As part of our process of checking patients in, we're doing facial scanning with Perfect Corp. technology to assess in just a few seconds, the 15 different parameters of skin health that they have. We're able to look at pore size, fine lines, wrinkles, pigmentation, red spots, as well as  their overall chronologic skin age—with precise, data-driven objectivity.”

“Patients are delighted when their skin score shows them to have a younger age than their actual age,” Dr. Kay says, “and motivates them to act if the opposite is true.”

“Regardless of the scores, the AI Skin Analysis very much motivates them,” Dr. Kay says. “We give them a copy of their scores, which opens the conversation for what problem areas they would like to address.”

The AI Skin Analysis scores also provide an incentive to purchase products that Dr. Kay has formulated to address specific skin conditions.

“If someone is concerned about redness, for example, we'll recommend my triple-shot serum, which eliminates redness,” Dr. Kay says. “Our aesthetician uses the skin scores in the same way. We’ve seen a 30% increase in our product sales when we scan patients with the AI Skin Analysis. The fact that they can see all of this on camera, with precision data-based scoring that quantifies their condition, really incentivizes patients to act.” 

“AI Technology Provides a Sense of Fun… It Makes Patients Part of Their Own Treatment Plan” 

Dr. Kay finds that patients engaging with Perfect Corp. AI/AR technology—whether AI Skin Analysis or AI Face Reshape Simulator—become more engaged in creating a treatment plan. 

“The Perfect Corp. AI technology provides a great conversation starter,” Dr. Kay says. “Sometimes I’ll tell a patient that what they want done isn’t anatomically possible for them, but we can then together use the AI Simulator to find something that does work for them. I want each of my patients to leave looking elegant and natural and beautiful. That's my brand. Working together with our AI technology provides a sense of fun for the patients. It makes them part of their own treatment plan.”

AI Skin Scores Serve as an “Accountability Coach… Helping Patients Visualize the Progress of Treatments”

Dr. Kay has found that patients enjoy seeing their skin scores and tracked improvements over time.

“People like having an accountability coach, and in this case, they want to be accountable to themselves, like, are you being compliant? Are you using your skincare every night? Do you go to bed with your makeup on? It starts to show when you're not taking good care of your skin,” Dr. Kay says. “The AI Skin Analysis is helping patients visualize the progress of treatments, which is very helpful to improving patient care.”

Affordable AI Technology: “I Love That it’s Affordable, Accessible”

Dr. Kay has been invited to speak at aesthetician conferences, cosmetic surgery meetings, and at the Aesthetic & Anti-Aging Medicine World Congress about the use of AI technology in her practice.

“I present about Perfect Corp. 3D scanning and the Perfect Corp. aesthetic simulation techniques,” Dr. Kay says. “And the audience is always excited about what they see and eager to try this.”

Her peers are also attracted by the affordability of the Perfect Corp. technology.  

“The fact that you don't have to buy an expensive $30,000 full imaging system is a huge motivator,” Dr. Kay says. “Those who are surgeons, aesthetics, injectors, or in med spas around the world want to leverage this new technology to advance what they're doing for patients. So, I love that it's affordable, it's accessible, it's artificial intelligence built into an iPad which fits everyone's workflow really well.”

Perfect Corp. is a Great Company to Work With: “They Keep Us On the Cutting Edge of AI Technology”

Dr. Kay has found Perfect Corp. to be a great company to work with, as she uses the advanced AI technology to differentiate from other practices.

“We are in a really competitive industry, and the way that we differentiate is by using very high-tech and advanced AI tools to help our patients achieve their beauty goals,” Dr. Kay says. “We attract the modern patient, because we're using these modern tools. I always want to stay on the cutting edge and working with Perfect Corp. They keep us on the cutting edge of AI Technology. That's why I made the decision to work with Perfect Corp. Their technology really “wows” the patient. I want to use it every single day, and our patients love it.”

About Perfect Corp. 

Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. 

By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods.

Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. 

To learn more, please visit PerfectCorp.com.