Cosnova is the largest beauty company in volume in Germany with 40% market share and since 2013 also the largest in volume in Europe. It has been shaping the international cosmetics market for 20 years with cosmetics products available in around 80 countries around the world. With its two brands, essence and CATRICE. The company is constantly looking for new ways to improve the consumer experience. Since September 2019 they have been in partnership with Perfect Corp. to bring the power of artificial intelligence (AI) and augmented reality (AR) to their customers with engaging virtual try-on experiences on their website. Users can try lipstick, eyeshadow, mascara, eyeliner and more on the websites of both CATRICE and essence.
Being highly satisfied with the results on their website, cosnova now wants to focus on a multichannel strategy using virtual try-on on other channels like YouTube and Snapchat where powerful 3D AR face technology gives users a true-to-life lipstick try-on experience in real-time. Consumers can try essence and CATRICE lipsticks virtually in one tap, wherever they are.
Cosnova has been highly satisfied with the results following integration of a virtual try on experience on their website and has enjoyed a number of benefits, among them:
Following these extraordinary results, cosnova wanted to go even further and integrated the virtual lipstick try on experiences on their YouTube and Snapchat channels.
“We were highly satisfied with the results of the virtual try on experiences on our website. Virtual try on users have for example a 2-digit conversion rate, while we are reaching already one in 10 users on our website. These users have also a higher median cart than users who do not try on virtually our products" said Christian Herold, Director of Consumer Experience & Engagement.
"As we are constantly searching for new ways to smoothen multi-channel customer experience, we wanted to bring the AR experiences to YouTube and Snapchat. And even by only testing for one month, we already know, that’s the right way!” continued Herold.
"Our product experts achieved a high quality virtual try-on experience for our products with Perfect Corp. Transferring the data from website to social media was then very easy. Furthermore, we saw a very high engagement of the users. We reached a virtual try-on experience activation benchmark of 39%! That shows us that customers really appreciate this unique and highly personalized shopping experiences and are willing to spend more time with our products.”
cosnova has enjoyed several benefits deploying Perfect Corp.’s AR-powered virtual lipstick try-on solutions for YouTube and Snapchat, including:
The AR lipstick try-on on YouTube provides cosnova with an easy way to select and publish their own virtual SKUs with the highest level of AR rending quality for product shades, textures, reflections, and makeup patterns. The ultra-realistic AI and AR-powered virtual lipstick try-on experience is like looking into a virtual mirror. Cosnova stated a very high interest of the YouTube users trying lipstick virtually. In Germany 1,5 million AR impressions were counted in only one month.
Cosnova effortlessly brought their virtual SKUs to Snapchat's newest Dynamic Shopping Lens. They easily created shoppable AR SKUs using the Perfect Console. The immersive shopping experience awoke a lot of interest, Snapchat Lenses reached an AR activation rate of 39%! Over 85% higher than the industry average of 21%.
By testing the virtual lipstick try-ons on YouTube and Snapchat, cosnova found out that there is a highly engaged community of beauty lovers, who want to try on the products wherever they are. The online experience has proven especially popular with younger users who enjoy using lip virtual try-on as the experience is not only useful and helps to make a purchase decision but also provides a lot of fun.
The latest technological advancements and innovations from Perfect Corp. make the consumer shopping journey effortless and enjoyable. Cosnova is seeking to strengthen its partnership with Perfect Corp. by using the highly realistic virtual try-on experiences in a multichannel fashion.
“The integration of the virtual try-on on our website as well as the testing on YouTube and Snapchat confirmed us that we want to put even more focus on AR experiences in the future to create the most engaging, interactive and digitized shopping experiences for consumers.” said Herold,
"For this, Perfect Corp. is the partner of our choice.”
cosnova is a global family business and the largest beauty company in volume in Germany. It has been shaping the international cosmetics market for 20 years with cosmetics products available in around 80 countries around the world. With the brands essence and CATRICE new products are developed at top speed, 90% is produced locally and manufactured in Europe. No company sells more nail polish, lipstick and other make-up products in Germany and Europe than cosnova.
essence presents a huge selection of products, amazing colors and the latest trends for unlimited looks and styles. It’s Europe’s No.1 cosmetics brand (in units) distributing its products in around 80 countries with 33.000 points of sale worldwide.
CATRICE wants the most beautiful colors with the best, safest ingredients for their clients. 99% of their products are vegan and 100% cruelty free from the start on.
Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods. Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com