Face Haus Sees 42% of New Guests Return When Using Perfect Corp.-Powered Skin IQ Skin Analyzer

Situation: Helping Estheticians Show Guests their Skin Needs 

Face Haus, with its call to action, “Facials for the People,” is an open concept facial bar established in 2013 and with its skincare cpg division founded in 2019. As a brand and business, its focus is in providing accessible skincare treatments without the high price or pretension. 

Face Haus estheticians (or “esthies”) customize treatments based on skin type and condition, using clean, science backed product lines and physician designed protocols. The company operates free-standing stores in California and Texas, sells products from its website, in addition to this, its Esthies provide skincare treatments at membership based Chase Sapphire Airport Lounges, nationwide.  

The company’s estheticians had long used questionnaires to better understand a client’s skincare concerns. To enhance the process, Face Haus had an aim to deploy an augmented reality (AR) and artificial intelligence (AI) solution, but needed to find a technology partner that could provide the highest quality skin analysis.

Solution: Perfect Corp.’s  AI/AR-Powered Technology 

Face Haus selected Perfect Corp.’s skin analysis technology, which harnesses the power of AI and AR to enable consumers to understand their precise skin condition. Perfect Corp. is the leader in providing AI/AR solutions for the beauty industry. 

Face Haus worked closely with Perfect Corp., including use of Perfect Corp. skin analysis technology, to launch its Skin IQ tool, which allows its in-house estheticians to use a tablet to take a picture to perform an AI skin analysis. The Skin IQ tool provides a skin score across multiple skin conditions, including oiliness, pores, moisture, wrinkles, acne, texture and dark spots. The Skin IQ tool also suggests products for ongoing at home skincare, which the esthetician can accept or modify.

Face Haus estheticians use their Perfect Corp.-powered Skin IQ to help guests better understand their skin health.

Benefits

Face Haus has found a number of benefits in working with Perfect Corp.’s AI/AR skin analysis technology, including:

• “Our online sales are steadily increasing”
• 42% return customer rate when new guests use Skin IQ
• Skin IQ provides an added validation for estheticians and their guests
• Skin IQ helps build a strong rapport between estheticians and guests

“Our Online Sales are Steadily Increasing with the Use of Our Skin IQ Program”

To enhance the customer experience, Face Haus estheticians take the customer photos for the analysis, providing a 180-degree full face mapping, with Perfect Corp.’s AI/AR-powered technology providing a deep analysis of skin health.

Customers respond positively to the experience.

 “The in-store guest experience and engagement has strengthened between the esthetician and their guest and especially for new clients to Face Haus, because they leave having built a rapport with their esthie, a relationship based on education rather than a transactional experience,” says Namrata Gupta, Chief Operating Officer at Face Haus. “Our online sales are steadily increasing with the use of our Skin IQ program at the Chase Sapphire Lounges and in regions where the company has no brand footprint!”

42% of New Customers Return When Using Skin IQ 

In addition to driving increasing online sales, Skin IQ is also boosting the return rate for new customers.

“When using our Skin IQ powered by Perfect Corp., on new guests, we see a return rate of 42% within the next 90 days,” Namrata says. “That’s building an experience where digital touch meets high soft touch.”

Face Haus even sees returning customers within the Chase Sapphire Airport Lounges. “We don’t track guests visiting the Chase Sapphire lounges, but anecdotally, we hear stories from business travelers who return, remember their esthetician, and their skin scores, and say ‘My skin's improved, so what’s next?’ This is a positive experience for our guests and for our estheticians alike.”

Face Haus implements Perfect Corp. skin analysis technology for their Skin IQ solution.

Skin IQ Provides Validation for Estheticians and Guest

Skin IQ provides data-driven, visual validation for what the trained esthetician is seeing as they analyze the skin condition of a guest. “The esthetician is talking to the guest while examining their skin using a maglight, but the guest is unable to see their face during this process,” Namrata says. “Using Skin IQ provides a visual validity to what the esthetician is saying. The guest can see actual numerical values for all areas of skin concern. With Skin IQ there’s a realism to it, a reality to it, versus someone saying this is what's going on with your skin. The visual validation is powerful for both the esthetician and their guest.”

Skin IQ Helps Build Relationship Between Estheticians and Guests 

The skin analysis cores provided through Skin IQ help build a meaningful rapport between estheticians and their guests. 

“With Skin IQ we provide a data-driven analysis of what’s happening with a guest’s skin, which opens the conversation of: ‘Here’s how your skin is today, here are ways we can meet your skin needs. Let’s work together to improve your appearance,’” Namrata says. “This helps to build a relationship with the guest, at Face Haus, we focus on building a strong connection with our guests, and Skin IQ is a major tool in accomplishing this as we help our guests along their skin health journey.”

Perfect Corp. Is a Great Company to Work With 

While creating its Skin IQ solution, Face Haus found Perfect Corp. to be a great company to work with.

 “We really appreciate the hands-on approach of the Perfect Corp. team,” Gupta says. “They are so able and so willing to go the extra mile with us, especially when it came to compliance with our 3^rd-party partners.  We’re very fortunate to have found such like-minded, inquisitive partners with the Perfect Corp. team. 

Face Haus uses Perfect Corp. AI/AR to help them achieve their motto of “Facials for the People.”

About Perfect Corp. 

Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. 

By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods.

Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. 

To learn more, please visit PerfectCorp.com.