True Beauty Lashes Deploys Perfect Corp. Virtual Lash Try-On and Face Analyzer APIs to Help Customers Find Personalized Lashes

Situation: Using AI/AR to Help Customers Find the Perfect Lashes

True Beauty Lashes has a message for its customers: “You are already beautiful.”

“We believe beauty is more than your makeup, your fitness, or even your success. It’s about the light you shine to all those around you,” writes Lisa Stroud, Founder & CEO of True Beauty Lashes. “It’s your passion, your grace, your positivity, your empathy. It’s the example you show when people need inspiration or the encouragement you give to someone who needs a little extra TLC. It’s your character and integrity, the courage you show when things are tough, and the compassion you extend to others.”

This philosophy has driven the company since its inception, with Stroud inviting customers to “Join us on our mission to help redefine what ‘true beauty’ means, where lashes are just an accessory on a woman whose inner beauty shines brightest.”

The company’s dedication to personalization meant that it wanted to use artificial intelligence (AI) and augmented reality (AR) to help its customers find their own perfect lashes.

Solution: Perfect Corp.’s AI/AR-Powered Technology

True Beauty Lashes deployed Perfect Corp.’s AI Face Analyzer API together with Perfect Corp.’s AI Virtual Lash Try-On API, harnessing the power of AI and AR to enable consumers to explore and discover the perfect eyelash extension style across a range of eye shapes. Perfect Corp. is the leader in providing AI/AR solutions for the beauty industry.

Using the Perfect Corp. technology, True Beauty Lashes customers can simply enable the camera on their mobile devices to virtually try on various lash styles in real-time, while Perfect Corp. AI detects their eye shape and recommends the most flattering options.

True Beauty Lashes incorporates the technology, along with its custom makeup preferences questionnaire, to provide daytime and nighttime lash pairing aligned to each customer’s eye shape and makeup preferences.

The company’s recommendations include AI-based lash style selections curated by insights from hundreds of professional makeup artists and scientific research on facial harmonization, so each recommendation is tailored to a unique combination of attributes.

True Beauty Lashes allows customers to save their selections in a personalized profile, as well as explore the full range of other lash options.

The result is that True Beauty Lash customers enjoy a complete try-before-you-buy experience.

Benefits

True Beauty Lashes has found a number of benefits implementing Perfect Corp.’s AI/AR APIs:

• Perfect Corp. AI helps customers find their best personalized match for lashes
• Using AI helps provide customers with a lash stack to fit their varying needs
• Solves pain points for customers
• Real-world testing proved the efficacy of Perfect Corp. AI/AR deployment
• Perfect Corp. APIs “easy to implement and lower cost”

Perfect Corp. AI Helps Customers Find their Best Personalized Match for Lashes

True Beauty Lashes, with their focus on the customer, is delighted with how its implementation of Perfect Corp. AI/AR technology has given customers the ability to find their personalized best matches for lashes.

“Typically lash brands will offer a portfolio of lashes based off of what's trending, or off of what lashes they have in stock and want to sell,” Stroud says. “We, instead, use our AI technology and expert curation to help our customers identify the lashes that best match their personalized needs based on their eye shape, other biometric measurements, and their makeup preferences. We do all of this to enhance their natural beauty.”

Using AI to Provide Customers with a Lash Stack to Fit Their Varying Needs

True Beauty Lashes uses its AI/AR technology, along with its questionnaire, to give customers a range of lash suggestions to meet their varying needs throughout the day and for special occasions.

“We use the AI scan and other inputs from the customer to recommend a lash stack that matches their eye shape profile of the different elements that matter about their eyes,” Stroud says. “The AI scan and their answer about how they like to wear their makeup generates a recommended lash stack including a daytime lash, a nighttime lash, as well as three others, all within the algorithm and the constraints of their specific eye shape and preferences combination.”

Solving Pain Points for Customers

With the customer always foremost in mind, Stroud values the way in which Perfect Corp. AI and AR, powered by the deep experience of her company, is able to solve pain points for customers.

“The products that we have that are inside our AI/AR experience are truly solving pain points for customers,” Stroud says. “We are giving our customers the power to discover the lashes that best match their eye characteristics and needs, while providing them the AR experience of virtually trying them on. We aren’t just trying to sell lashes, we are helping our customers enhance the beauty they already have.”

Real-World Testing Proved the Efficacy of Their Perfect Corp. AI/AR Deployment

Prior to going live, True Beauty Lashes did product testing of their Perfect Corp. AI/AR-powered solution and found enthusiastic responses.

“We did a significant amount of product testing, and those testers that went through the process had nothing but absolutely glowing things to say,” Stroud reports. “People who have had trouble finding lashes that work for them in the past because they have something that's unique about their eye shape loved it.”

As part of the testing, the company sought out difficult test cases.

“They might have, for example, downturned eyes that were also hooded, which makes for a more complicated situation to figure out which lashes wouldn't weigh them down,” Stroud says. “We intentionally sought out people that had uniqueness about their eyes to get their feedback and to see how things would work for them. They loved the results, so we knew we had a powerful solution to offer.”

Perfect Corp. AI/AR APIs “Easy to Implement and Lower Cost”

Stroud is proud of the fact she was able to “vibe code” her own platform software and found Perfect Corp. AI/AR technology easy to implement.

“The Perfect Corp. API was easy for me to implement and I'm very proud to say that the software of Lash Lover is all vibe coded,” Stroud says. “I used the AI agent to read the Perfect Corp. API documentation and implemented straight into it easily.”

As a small business owner, Stroud was also attracted to the pricing model.

“From a pricing perspective, I appreciate the pay-per-use pricing of the APIs, which is ideal for a smaller business preparing for growth,” Stroud says. “The ease of deployment and lower cost options make Perfect Corp.’s API suite ideal for a small business wanting to build something quickly while providing a solid foundation for growth.”

About Perfect Corp.

Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world.

By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods.

Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community.

To learn more, please visit PerfectCorp.com.