Over the past year, interest in skincare and skin diagnostics has skyrocketed, and consumers are turning to digital channels more than ever before to learn which skincare products work best for their individual concerns. Now, AI-powered skin diagnostics and skin analysis have emerged as a turnkey solution to provide personalized skincare product recommendations in a matter of seconds.
Consumers Embracing Skincare More Than Ever Before
As more and more consumers turned their attention to self-care routines, stress relief, and wellness, skincare sales increased and online searches for self-care skyrocketed by +250%. Skincare regimens became an important daily ritual for many, and consumers sought to find the best skincare products for their skin type and skin concerns or even look for futuristic skincare technology.
5 Ways Skincare Technology is Reshaping the Future of the Skincare Industry
- Personalized Skincare Recommendations
- Visualizing Skin Progress
- Highly Accessible to Anyone, at Anytime
- Sustainable Skincare
- Driving Promising Results
１. Personalized Skincare Recommendations
According to a report from Fortune Business Insights, even with the negative effects of COVID-19, the global skincare market size was still an impressive USD 98.83 billion in 2020, and is predicted to continue growing at a CAGR of 5.52% from $100.13 billion in 2021 up to $145.82 billion by 2028! This tremendous growth highlights that now more than ever, people are investing time and money into taking care of their skin health - all signs point to continued success for this booming industry over the coming years!
Consumers Seeking Customized Recommendations
With this shift, a highly engaged skincare consumer emerged with a breed of new beauty consumers who are becoming more knowledgeable about skincare products, ingredients and overall skin health, and are more likely to seek more information about futuristic skincare in technology. They want to understand their skin and the products needed to take care of it. What’s more, they are willing to invest in high-quality skincare products or technology in skincare that is specific to their individual needs.
▲ The benefits for brands of leveraging the power of futuristic skincare technology.
For skincare brands, this means personalization has become more essential than ever before for building brand loyalty, driving sales, and increasing consumer engagement. In skincare, one size does not fit all, and there is an increased demand to provide personalized product recommendations, product education, and digital experiences such as virtual skincare analysis or skincare analyzer to meet the needs of this evolving skincare consumer.
How AI Can Help
Current skincare technology identifies the individual's skin condition, then the AI is able to recommend skincare products to treat the unique issues identified, empowering users to find the skincare regimen that is right for them and get the most out of their purchases.
Perfect Corp’s AI Skin Diagnostic tool uses advanced artificial intelligence and deep learning algorithms to analyze up to 14 different skin concerns for users and provide personalized skincare recommendations.
The tool is very easy to use, all a user has to do is to enable the camera of any mobile device, then the AI Skin Diagnostic tool will analyze various aspects of the user's skin, including texture, wrinkles, dark spots, pores and more.
The analysis results are then displayed with a user-friendly interface, which also provides a detailed report on the user's skin condition and personalized skincare recommendations based on the analysis. It also allows users to track their skin's progress over time, making it an ideal tool for people who are serious about taking care of their skin.
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2. Visualizing Skin Progress with an AI Simulator
For skincare brands to create truly personalized recommendations and experiences for consumers, artificial intelligence skincare technology can be at the center of the online shopping journey. With AI technology, skincare brands can easily integrate virtual skin analysis tools that provide customers with insights into their skin health, and specific product needs, and even preview skin condition after the products have been applied.
This enhanced digital and personalized experience drives purchasing confidence, as consumers can rest assured the recommended products will be effective on their skin. AI-powered virtual skin analysis tools can also quickly accelerate digital and website engagement for brands, as consumers are able to use the AI technology in skincare to track their skin’s progress and improvement with a product regimen over time.
3. AI Skin Diagnostic Is Highly Accessible to Anyone, at Anytime
With Perfect Corp.’s AI Skincare Technology, advanced AI virtual skincare analysis is easily activated on any brand app, mobile, or desktop experience.
This precise skin diagnostic tool is verified by dermatologists and uses a skin health database of over 70,000 professional-grade images to ensure the most accurate results with every scan. The experience is powered by cutting-edge AI and machine learning technologies that provide real-time skin analysis with a tap.
Integrating an AI Skin Diagnostic tool can also boost digital engagement and improve key website metrics such as time spent on site, overall traffic, and sales conversion. This is because consumers are looking for that experiential touchpoint and can use the AI skin diagnostic periodically to track the efficacy of their recommended skincare routine and see how the products are benefitting their skin over time.
4. Sustainable Skincare
Skincare tech is helping to promote sustainable skincare practices. Not only is it able to accurately assess a person's skin type, texture, and needs, leading to the creation of personalized skincare regimens, but companies can also gather all the data collected from AI Skin Diagnostic tool to reduce overproduction and create more efficient formulas for their target audience.
Furthermore, in the past, skincare brands had to rely on giving customers many testers—typically in the form of sample-size products—in order to discover which product was best suited for their needs. This could be a time-consuming and costly process, both for the customer and the brand. However, with the help of artificial intelligence, brands are now able to craft personalized products tailored to individual needs with much more accuracy and efficiency, and it's without a doubt more sustainable.
5. Futuristic Skincare Technology Driving Impressive Results for Brands
With 80% of consumers more likely to purchase a product when a brand offers a personalized experience or recommendation, it’s clear that AI technology and AI skin analysis are impactful tools to drive growth and success for skincare brands in this increasingly digital era.
Beauty and skincare brand Marianna Naturals recently integrated Perfect Corp.’s AI Skincare Diagnostic tool and saw immediate increases in both digital engagement and sales. After integrating the AI skin diagnostic tool on-site, the skincare brand experienced a huge boost in digital engagement, observing a +300% increase in website traffic and a +330% in time spent on site. Marianna Naturals also experienced a +30% increase in conversions as consumers felt more confident that the products recommended in the AI Skin Diagnostic were specific and personalized to their individual skin concerns.
Skincare Technology FAQs:
1. What is Skincare Technology (software-based)?
Skincare technology is a way to use software algorithms to measure a user's current skin condition. The advanced AI technology greatly simplifies the skin analysis process. Users only need to enable their camera, within a few seconds they’ll receive an evaluation of various types of skin concerns, including oiliness, wrinkles, spots, moisture, and more.
A more sophisticated AI algorithm is also capable of performing skin emulation to allow users to visualize the progress of their skincare routine.
2. What is the Importance of Skincare Technology?
Virtual skin analysis or skin diagnostics allow skincare brands to understand online shoppers' skin conditions in an unprecedented way. By utilizing skincare technology, skincare brands can provide on-point product recommendations to each individual online shopper matching their exact skincare needs, the technology in skincare helps brands to build better consumer purchasing confidence, leading to greater satisfaction with their products.
3. How Do You Do a Skin Consultation?
A well-tested skincare technology makes it very easy. Users only need to enable their camera and the results of the virtual skin analysis will be provided with high accuracy. The user’s skin condition and each individual skin concern are displayed clearly, with location and severity information.
4. What Does a Skin Analyzer Machine Do?
A skin analyzer machine is a piece of physical hardware used for checking and evaluating a user’s current skin condition, helping customers understand and improve their skincare routine. It works well in a physical store but is unfriendly for e-commerce scenarios. A software-based skincare technology can perform many tasks a skin analyzer machine is capable of and is perfect for deploying online.
5. How Long Does a Skin Analysis Take?
2 Seconds. Users simply need to enable the camera, then with the help of the skin care technology, the skin analysis results will appear instantly.
Learn how AI technology can optimize your brand’s personalization strategy and boost conversion. Contact us for details on Perfect Corp.’s AI Skin Diagnostic and more beauty tech solutions trusted by 600+ brands globally.
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