(Updated on Apr 1st, 2022)
The Future Is Now
Over the past year, interest in skincare and skin diagnostic has skyrocketed, and consumers are turning to digital channels more than ever before to learn which skincare products work best for their individual concerns. Now, AI-powered skin diagnostics and skin analysis have emerged as a turnkey solution to provide personalized skincare product recommendations in a matter of seconds. Read on to discover 5 Reasons why and how futuristic skincare technology can be essential for beauty innovations.
1: Futuristic Skincare Technology Meets Customers’ High Standards and Expectations
During the pandemic, the beauty industry experienced a huge shift in consumer behavior. With strict lockdowns and social distancing guidelines put in place, consumers stayed at home and adjusted their beauty regimens to focus on a new priority: skincare.
In the morning, people usually quickly check their daily skin condition and use the skincare products or treatments accordingly. With the help of AI technology, the current skincare technology can display the personal skin condition in under 2 seconds. Check out how >
Daily Assessing Skin Becomes Easy
As more and more consumers turned their attention to self-care routines, stress relief, and wellness, skin care sales increased and online searches for self care skyrocketed by +250%. Skincare regimens became an important daily ritual for many, and consumers sought to find the best skin care products for their skin type and skin concerns or look for the technology in skincare. A skincare tool can help users assess their skin condition anytime, and can be adopted and used easily.
2: Futuristic Skincare Technology Fulfills the Personal Needs
According to an NPD survey done in 2020, 40% of U.S women reported using more skincare in 2020 than in 2019, with many expanding their skincare routine to include more products and targeted treatments.
With this shift, a highly engaged skincare consumer emerged with a breed of new beauty consumers who are becoming more knowledgeable about skincare products, ingredients, and overall skin health. They want to understand their skin and the products needed to take care of it. What’s more, they are willing to invest in high-quality skincare products or technology in skincare that are specific to their individual needs.
▲ The benefits for brands of leveraging the power of futuristic skincare technology.
For skincare brands, this means personalization has become more essential than ever before for building brand loyalty, driving sales, and increasing consumer engagement. In skincare, one size does not fit all, and there is an increased demand to provide personalized product recommendations, product education, and digital experiences such as virtual skincare analysis or skincare analyzer to meet the needs of this evolving skincare consumer.
The current skincare technology is already able to identify and assess the personal skin condition of 14 unique metrics, including spots, wrinkles, moisture, redness, oiliness, acne, texture, and more. The technology is then able to recommend products to treat the unique issues identified, empowering users to find the skincare regimen that is right for them and get the most out of their purchases.
Or, request a 1:1 conversation to know how Skin Analyzer works.
3: The Power of AI Keeps Futuristic Skincare Technology Evolving
For skincare brands to create truly personalized recommendations and experiences for consumers, artificial intelligence technology needs to be at the center of the online shopping journey. Today’s skincare consumer wants an in-depth skin diagnosis in order to feel confident about purchasing products online, and there is no better way to achieve this level of personalization than with the virtual skin analysis and virtual skincare analyzer available through AI.
▲ With the help of skincare technology, the virtual skin analysis tool can not only diagnose skin conditions but can also provide personalized product recommendations.
With AI technology, skincare brands can easily integrate virtual skin analysis tools that provide customers with insights into their skin health, concerns, and specific product needs. This enhanced digital and personalized experience drives purchasing confidence, as consumers can rest assured the recommended products will be effective on their skin. AI-powered virtual skin analysis tools can also quickly accelerate digital and website engagement for brands, as consumers are able to use the AI technology in skincare to track their skin’s progress and improvement with a product regimen over time.
Perfect Corp.’s AI Skin Diagnostic takes personalization to a new level by providing a thorough virtual skin analysis and skin health score based on 14 parameters: spots, wrinkles, moisture, redness, oiliness, texture, acne, dark circles, eyebags, skin firmness, droopy upper eyelid, droopy lower eyelid, radiance, and visible pores.
With this in-depth diagnostic experience, consumers receive a hyper-personalized skin assessment right from their mobile device or laptop. Brands can then provide personalized product recommendations, content, and solutions catered to the specific skincare needs of that consumer.
4: Futuristic Skincare Technology is Highly Accessible by Anyone, at Anytime
With Perfect Corp.’s AI Skincare Technology, advanced AI virtual skincare analysis is easily activated on any brand app, mobile, or desktop experience.
This precise skin diagnostic tool is verified by dermatologists and uses a skin health database of over 70,000 professional-grade images to ensure the most accurate results with every scan. The experience is powered by cutting-edge AI and machine learning technologies that provide a real-time skin analysis with a tap.
Integrating an AI Skin Diagnostic tool can also boost digital engagement and improve key website metrics such as time spent on site, overall traffic, and sales conversion. This is because consumers are looking for that experiential touchpoint and can use the AI skin diagnostic periodically to track the efficacy of their recommended skincare routine and see how the products are benefitting their skin over time.
5: Futuristic Skincare Technology Delivers Positive Results for Brands
With 80% of consumers more likely to purchase a product when a brand offers a personalized experience or recommendation, it’s clear that AI technology and AI skin analysis are impactful tools to drive growth and success for skincare brands in this increasingly digital era.
Case Studies: Marianna
Beauty and skincare brand Marianna Naturals recently integrated Perfect Corp.’s AI Skincare Diagnostic tool and saw immediate increases in both digital engagement and sales. After integrating the AI skin diagnostic tool on-site, the skincare brand experienced a huge boost in digital engagement, observing a +300% increase in website traffic and a +330% in time spent on site. Marianna Naturals also experienced a +30% increase in conversions as consumers felt more confident that the products recommended in the AI Skin Diagnostic were specific and personalized to their individual skin concerns.
Skincare Technology FAQs:
1. What is Skincare Technology (software-based)?
Skincare technology is a way to use software algorithms to measure a user's current skin condition. The advanced AI technology greatly simplifies the skin analysis process. Users only need to enable their camera, within a few seconds they’ll receive an evaluation of various types of skin concerns, including oiliness, wrinkles, spots, moisture, and more.
A more sophisticated AI algorithm is also capable of performing skin emulation to allow users to visualize the progress of their skincare routine.
2. What is the Importance of Skincare Technology?
Virtual skin analysis or skin diagnostics allow skincare brands to understand online shoppers' skin conditions in an unprecedented way. By utilizing skincare technology, skincare brands can provide on-point product recommendations to each individual online shopper matching their exact skincare needs, the technology in skincare helps brands to build better consumer purchasing confidence, leading to greater satisfaction with their products.
3. How Do You Do a Skin Consultation?
A well-tested skincare technology makes it very easy. Users only need to enable their camera and the results of the virtual skin analysis will be provided with high accuracy. The user’s skin condition and each individual skin concern are displayed clearly, with location and severity information.
4. What Does a Skin Analyzer Machine Do?
A skin analyzer machine is a piece of physical hardware used for checking and evaluating a user’s current skin condition, helping customers understand and improve their skincare routine. It works well in a physical store but is unfriendly for e-commerce scenarios. A software-based skincare technology can perform many tasks a skin analyzer machine is capable of and is perfect for deploying online.
5. How Long Does a Skin Analysis Take?
2 Seconds. Users simply need to enable the camera, then with the help of the skin care technology, the skin analysis results will appear instantly.
Learn how AI technology can optimize your brand’s personalization strategy and boost conversion. Contact us for details on Perfect Corp.’s AI Skin Diagnostic and more beauty tech solutions trusted by 400+ brands globally.
Read our “Beauty Tech: The Complete Guide 2022” to unlock powerful ROI secrets.