Over the past year, interest in skincare and skin diagnostic has skyrocketed, and consumers are turning to digital channels more than ever before to learn which skincare products work best for their individual concerns. Now, AI-powered skin diagnostics and skin analysis have emerged as a turnkey solution to provide personalized skincare product recommendations in a matter of seconds.
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1. Futuristic Skin Detections
During the pandemic, the beauty industry experienced a huge shift in consumer behavior. With strict lockdowns and social distancing guidelines put in place, consumers stayed at home and adjusted their beauty regimens to focus on a new priority: skincare.
The Latest Skin Detections
In the morning, people are able to quickly check their daily skin condition with the help of AI. Our current skincare solution can detect and display personal skin conditions in less than 2 seconds, then accurately display 14 skin concerns including spots, moisture and more.
Consumers Embracing Skincare More Than Ever Before
As more and more consumers turned their attention to self-care routines, stress relief, and wellness, skincare sales increased and online searches for self-care skyrocketed by +250%. Skincare regimens became an important daily ritual for many, and consumers sought to find the best skincare products for their skin type and skin concerns or even look for futuristic skincare technology.
2. Personalized Skincare Recommendations
According to an NPD survey from 2020, 40% of U.S women reported using more skincare in 2020 than in 2019, with many expanding their skincare routine to include more products and targeted treatments.
Consumers Seeking Customized Recommendations
With this shift, a highly engaged skincare consumer emerged with a breed of new beauty consumers who are becoming more knowledgeable about skincare products, ingredients and overall skin health, and are more likely to seek more information about futuristic skincare in technology. They want to understand their skin and the products needed to take care of it. What’s more, they are willing to invest in high-quality skincare products or technology in skincare that is specific to their individual needs.
▲ The benefits for brands of leveraging the power of futuristic skincare technology.
For skincare brands, this means personalization has become more essential than ever before for building brand loyalty, driving sales, and increasing consumer engagement. In skincare, one size does not fit all, and there is an increased demand to provide personalized product recommendations, product education, and digital experiences such as virtual skincare analysis or skincare analyzer to meet the needs of this evolving skincare consumer.
How AI Can Help
Current skincare technology identifies the individual's skin condition, then the AI is able to recommend skincare products to treat the unique issues identified, empowering users to find the skincare regimen that is right for them and get the most out of their purchases.
3. Visualizing Skin Progress with an AI Simulator
For skincare brands to create truly personalized recommendations and experiences for consumers, artificial intelligence technology can be at the center of the online shopping journey. With AI technology, skincare brands can easily integrate virtual skin analysis tools that provide customers with insights into their skin health, specific product needs, and even preview skin condition after the products have been applied.
This enhanced digital and personalized experience drives purchasing confidence, as consumers can rest assured the recommended products will be effective on their skin. AI-powered virtual skin analysis tools can also quickly accelerate digital and website engagement for brands, as consumers are able to use the AI technology in skincare to track their skin’s progress and improvement with a product regimen over time.
4. AI Skin Diagnostic Is Highly Accessible to Anyone, at Anytime
With Perfect Corp.’s AI Skincare Technology, advanced AI virtual skincare analysis is easily activated on any brand app, mobile, or desktop experience.
This precise skin diagnostic tool is verified by dermatologists and uses a skin health database of over 70,000 professional-grade images to ensure the most accurate results with every scan. The experience is powered by cutting-edge AI and machine learning technologies that provide real-time skin analysis with a tap.
Integrating an AI Skin Diagnostic tool can also boost digital engagement and improve key website metrics such as time spent on site, overall traffic, and sales conversion. This is because consumers are looking for that experiential touchpoint and can use the AI skin diagnostic periodically to track the efficacy of their recommended skincare routine and see how the products are benefitting their skin over time.
5. Futuristic Skincare Technology Driving Impressive Results for Brands
With 80% of consumers more likely to purchase a product when a brand offers a personalized experience or recommendation, it’s clear that AI technology and AI skin analysis are impactful tools to drive growth and success for skincare brands in this increasingly digital era.
Beauty and skincare brand Marianna Naturals recently integrated Perfect Corp.’s AI Skincare Diagnostic tool and saw immediate increases in both digital engagement and sales. After integrating the AI skin diagnostic tool on-site, the skincare brand experienced a huge boost in digital engagement, observing a +300% increase in website traffic and a +330% in time spent on site. Marianna Naturals also experienced a +30% increase in conversions as consumers felt more confident that the products recommended in the AI Skin Diagnostic were specific and personalized to their individual skin concerns.
Skincare Technology FAQs:
1. What is Skincare Technology (software-based)?
Skincare technology is a way to use software algorithms to measure a user's current skin condition. The advanced AI technology greatly simplifies the skin analysis process. Users only need to enable their camera, within a few seconds they’ll receive an evaluation of various types of skin concerns, including oiliness, wrinkles, spots, moisture, and more.
A more sophisticated AI algorithm is also capable of performing skin emulation to allow users to visualize the progress of their skincare routine.
2. What is the Importance of Skincare Technology?
Virtual skin analysis or skin diagnostics allow skincare brands to understand online shoppers' skin conditions in an unprecedented way. By utilizing skincare technology, skincare brands can provide on-point product recommendations to each individual online shopper matching their exact skincare needs, the technology in skincare helps brands to build better consumer purchasing confidence, leading to greater satisfaction with their products.
3. How Do You Do a Skin Consultation?
A well-tested skincare technology makes it very easy. Users only need to enable their camera and the results of the virtual skin analysis will be provided with high accuracy. The user’s skin condition and each individual skin concern are displayed clearly, with location and severity information.
4. What Does a Skin Analyzer Machine Do?
A skin analyzer machine is a piece of physical hardware used for checking and evaluating a user’s current skin condition, helping customers understand and improve their skincare routine. It works well in a physical store but is unfriendly for e-commerce scenarios. A software-based skincare technology can perform many tasks a skin analyzer machine is capable of and is perfect for deploying online.
5. How Long Does a Skin Analysis Take?
2 Seconds. Users simply need to enable the camera, then with the help of the skin care technology, the skin analysis results will appear instantly.
Learn how AI technology can optimize your brand’s personalization strategy and boost conversion. Contact us for details on Perfect Corp.’s AI Skin Diagnostic and more beauty tech solutions trusted by 400+ brands globally.
Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.