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What is Virtual Makeup - The Complete Guide 2024
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What is Virtual Makeup - The Complete Guide 2024

Apr 17, 2023 · 3 minutes read
What is Virtual Makeup - The Complete Guide 2023

An augmented reality (AR) virtual makeup try on solution can help consumers shop online with confidence, knowing that they are choosing the correct product. Today, virtual try-on technology has become a must-have for makeup and cosmetic retailers. Read on to learn more about the best virtual try-on experiences for beauty.

Table of Contents
  1. Step 1. Ensure Accurate Color Matching & Color SKUs For Virtual Makeup Try On
  2. Step 2. Make Virtual Makeup Try On Easily Accessible
  3. Step 3. Customize the Virtual Makeup Try On Module To Fit Your Brand Aesthetic
  4. Step 4. Maximize SKU Assortment For Virtual Makeup Try on

What Is Virtual Makeup Try On?

Virtual Makeup Try On technology allows users to virtually try on their desired makeup products and shades online. With the power of AR and the advanced beauty technologies provided by Perfect Corp., Virtual Makeup Try On supports a variety of virtual makeup try ons from virtual lip color, lip plumper, virtual eyeshadow, virtual eyelashes. Read on to explore how virtual makeup works in each item.

▼The latest AI technology provides an ultra-realistic virtual makeover experience.


By visiting our Virtual Makeup Try On demo store, you'll be experiencing how the latest AR and AI technology works its magic to apply a virtual makeover.

Virtual Lipstick Try On

The highly accurate Virtual Lipstick Try On experience translates the shade, texture, and intensity of a lip color sku. In our virtual lipstick try-on demo store, you can try-on different shades of virtual lipstick colors.

The Technology Supports:

  • Unlimited Numbers of Shades:
    • All shades are represented by RGB color codes, the customers and brands are able to enjoy/create any shade you can imagine.
  • 5 Versatile Patters:
    • Single Color
    • Two-tone Colors (different colors on upper and lower lips)
    • Ombre Shades (gradient color effects between inner and outer lips)
    • Lip Art
    • Lip Liner (with 6 types of special patterns)
  • 7 Textures:
    • Matte
    • Satin
    • Sheer
    • Gloss
    • Shimmer
    • Metallic
    • Holographic

For the customers to enjoy the try-ons, it only takes 2 steps:

  1. Enable the selfie camera
  2. Choose the desired lip product & enjoy!

Experience Virtual Lipstick Try On at our demo store.

Experience Virtual Lipstick Try On here>


Lip Plumper Simulation

The popularity of full or plumped lips has noticeably increased in the past years. With virtual try-on technology, your customers are now able to visualize what they'll look like before investing in a lip plumping product. 

With our lip plumper simulation technology, customers can enjoy an ultra-flattering virtual lip plumper experience with two hyper-realistic effects including seven different textures.

The Technology Supports:

  • 2 Adjustable Effects: Plumpness and Lip Lines
  • 7 Textures: Matte, Satin, Sheer, Gloss, Shimmer, Metallic, Holographic

Perfect Corp's Lip Plumper Simulation

Experience Virtual Lip Plumper Here> 


Virtual Eye Makeup (Eyeshadow, Eyeliner, Eyelashes)

With our Virtual Makeup Try On solution, customers can easily try on eye makeup products with various eyeliner looks, different eyeshadow palettes and even different types of eyelashes in seconds.

Take it a step further and visit our demo store to experience a virtual makeover and contact us to learn about more virtual makeup try on possibilities.

Virtual Eyeshadow Try On: The Technology Supports:

  • 1000+ Patterns: Including 1-color shade palettes to 5-color shade palette
  • 2 Textures: Matte, Shimmer

Virtual Eyeliner Try On: The Technology Supports:

  • 800+ Patterns
  • Customized eyeliner patterns can be added easily.

Virtual Eyelashes Try On: The Technology Supports:

  • 1000+ Patterns
  • 3 ways: Upper Lash, Lower Lash, Both Upper and Lower Lash

Get a FREE Demo for Virtual Makeup Try On

Foundation Shade Matcher

Finding the perfect foundation shade can be a challenging process as many consumers struggle to find the best product matched to their unique skin tone. But with AI technology, this can be done in a matter of seconds. With Perfect Corp.’s AI Foundation Shade Matcher, AI technology is able to recommend the perfect shade of any specific brand by analyzing the customer's unique skin tone.


How It Works:

  1. Step 1: Instantly detect your unique skin tone
  2. Step 2: Recommend a foundation product matched the skin tone
  3. Step 3: Virtually try on foundation shades

The Technology Supports:

  • 2 Main Textures of The Current Foundation Market: Matte, Glowy
  • The intensity can be adjusted.

Eyebrow Makeup

The virtual eyebrow makeup try-on allows users to get a clear visualization of how the new eyebrows would look. 


The Technology Supports:

  • 600+ Eyebrow Shapes and Patterns
  • 5 Ways of Adjustments:
    • Arch adjustment
    • Thickness adjustment
    • Definition adjustment
    • Position adjustment
    • Intensity adjustment

Blush Makeup

Virtually try on multiple blush shades and patterns to pair with your eye colors, your makeup palette.

The Technology Supports:

  • 31 Patterns
  • 3 Texutres: Matte, Dewy and Shimmer


For more categories of virtual makeup, please check here>

For hair makeover, please check here>


Why Virtual Makeup Try On Is So Essential

Virtual makeup try on is a crucial tool to enhance the shopping experience for both beauty brands and retailers. It allows consumers to test out products before they buy — something that’s even more crucial during a time when in-person sales have plummeted.

Perfect Corp. Contact Us

Research shows that the main reason customers are afraid to buy makeup products online is that they can’t see the various shades will look like in person1. This makes it hard to tell which specific product would look best on them. Photographs only go so far in accurately showcasing colors and hues.

But with a virtual makeup try on experience, consumers can try on these shades from the comfort of their own homes. Makeup try on mimics an in-person try-on experience as much as possible by allowing users to virtually wear different shades. In the U.S., 22.2% of women1 have tried out a virtual tool like this when shopping.

When this technology is implemented, buyers will have less remorse. They’ll be more certain that the products they’re buying will work for them. Furthermore, brands can have higher conversion rates paired with fewer order returns.


How to Offer Virtual Makeup Try On?

Virtual makeup try on support is essential for businesses that require specialized products. This requires advanced AI technology for accurately analyzing facial features and precise makeup application that follows the movement of a consumer's head.

In addition, virtual makeup providers must also have strong AR technology to render makeup effects and colors realistically. This requires a deep understanding of lighting and shading to ensure that the virtual makeup looks as natural as possible. If your brand requires custom makeup capabilities, such as the ability to create bespoke shades or formulations, it's important to work with a provider who can tailor their services to meet your unique needs. This can help you create a truly personalized virtual makeup experience for your customers.

Perfect Corp. is a leading provider of virtual makeup try on solutions, offering cutting-edge technology to help beauty brands improve their shopping experiences. At Perfect Corp., we understand that every brand has unique needs and requirements. That's why we offer custom makeup capabilities, allowing you to create bespoke shades, formulations, and effects tailored to your specific brand and product offerings. Our team of experts will work closely with you to understand your brand's vision and goals, and develop a customized virtual makeup try on solution that fits your budget.

Tap here to experience our advanced lipstick try on solution and get an overview of what Perfect Corp can offer!

By partnering with Perfect Corp., you can provide your customers with a seamless and engaging shopping experience, while also improving sales and customer satisfaction. Contact us today for a free consultation, and take the first step towards transforming your brand's virtual makeup try on capabilities.

Contact us and get expert advice

Perfect Corp. understands that small and medium-sized beauty ecommerce brands may have limited budgets and resources to invest in virtual makeup try on solutions. That's why we offer customizable solutions that are tailored to your specific needs and price range.

Ourself-service virtual makeup platform is designed with ease of use in mind, providing various shades and textures of commonly used makeup items. With our simple backend system, you can easily upload your product information and the platform will automatically generate 3D items, allowing you to instantly see virtual makeover results.

Whether you're a small startup or an established beauty e-commerce brand, Perfect Corp. is here to help you elevate your virtual makeup try on capabilities.


Start Your FREE Trial Now!

The Essentials of Setting Up Virtual Makeup Try On

When it comes to setting up an augmented reality-powered virtual makeup try on for a website, there are a few steps one should take to optimize the experience with both new and recurring consumers in mind. Utilizing the following tips will ensure consumers have the best possible experience.

Step 1. Ensure Accurate Color Matching & Color SKUs For Virtual Makeup Try On

Perfect Corp. Contact Us

After consumers purchase the product, the product should be what they expected. Brands never want them to have a bad shopping experience. This means that color matches and color SKUs need to be as realistic as possible. The experience should be just like — or even better than — shopping in person.

Step 2. Make Virtual Makeup Try On Easily Accessible

Many consumers are interested in virtual makeup try on, which means they need an easy way to access it. If they have to stumble through the site to find the try-on page, they may get discouraged and head to a brand that makes the process easier.

Perfect Corp. Contact Us

This means the site should make the journey to the virtual makeup try on as easy and seamless as possible. Brands also need to have a clear way of promoting the tool. This might mean having a homepage banner that announces it, running an ad campaign on social media to get more views, or even having a makeup try on button directly on each product page.

Step 3. Customize the Virtual Makeup Try On Module To Fit Your Brand Aesthetic

Virtual makeup try on is not a one-size-fits-all experience. Brands need to make sure their makeup try on module matches their existing aesthetic and color palette. That way, it will look like a seamless integration into the brand website rather than a clunky add-on.

Perfect Corp. Contact Us

Not every brand is big and bold when it comes to colors, which is why tweaking the module is so important. This lets stores go as big or small as they want, depending on what’s important to the brand and customer.

Step 4. Maximize SKU Assortment For Virtual Makeup Try on

Virtual try-on should be available for every possible product the brand has available, such as lipstick, foundation, hair color, and more. Otherwise, they risk losing out on important sales.

That said, it may not be possible to release all SKUs at once in virtual makeup try on. Companies need to prioritize which SKUs they think will perform best and focus on them first. This might involve taking a look at what’s trending in the market to see which makeup products have risen in popularity. Giving these SKUs priority can help curate a successful customer base that will be on board when they can digitize the rest of their product catalog.


Virtual Makeup Try On FAQ

1. Is there an app that lets you try on makeup?

YouCam Makeup App is a professional virtual makeover app loved 1 billion users. With the app, beauty lovers can enjoy full face online makeup try-on across lipstick, foundation, contour, eyeshadow, brows, eyelashes, hair color, or even lip plumper.

2. What is virtual try-on makeup?

Virtual makeup try-on means that customers can try on makeup products with a mobile device easily anywhere, anytime. With Perfect Corp.'s advanced 3D AR face technology, virtual makeup try on provides users with a true-to-life virtual makeover experience in eyeshadow, eyeliners, lipsticks looks and more!

3. How Does Virtual Makeup Try On Work?

The ultra-realistic AI and AR-powered virtual makeup try-on experience is like looking into a virtual mirror. The current augmented reality technology is able to quickly analyze the user's face, and apply makeup virtually, giving the customers a virtual makeover online for free.

Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 600+ brands globally.

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Beauty Tech: The Complete Guide 2024

Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.


Works Cited
1. “22% of women in the US have used an app to try on makeup.” Segmanta Blog, https://segmanta.com/blog/22-women-us-used-app-try-makeup/. Accessed 19 April 2021.

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