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Buying hair care products can go from being an act of optimism to an exercise in frustration. Too many hair and beauty product consumers have a shelf full of products they thought would solve the all-too-common issue of frizz, only to find that they didn’t quite work on their hair.
Unfortunately, disappointment like that can sour a customer to a brand. It might take them a long time to circle back and buy more products if they think they don’t work on their hair.
AI tools like Perfect Corp.'s AI Frizzy Hair Analyzer can take the guesswork out of buying hair care products. The AI Frizzy Hair Analyzer offers a simple real-time hair analysis and personalized recommendations to guide customers to the best products for their needs.
What is the AI Frizzy Hair Analyzer?
The Frizzy Hair Analyzer is an AI tool that can provide personalized hair care recommendations tailored to an individual’s degree of frizz.
The tool starts by analyzing three photos of the hair. The user can take three pics of the front, left, and right views of their hair and upload them to the platform. The AI tool assesses hair luster and hair type and produces a report on the hair, its level of frizz, and suggests products that will address styling concerns.
Unlike self-administered quizzes about hair type, this tool takes the subjectivity out of frizz analysis. Clients don’t have to puzzle over questions about dryness, texture, and porosity, wondering how those terms apply to their hair.
Instead, the AI tool bases recommendations on photos of the hair. The system works in seconds, much faster than any in-person consultation. It doesn't require any hardware, offering a cloud-based platform that can be accessed on mobile devices.
⏬ AI instantly analyzes the extent of frizziness:
The AI Frizzy Hair Analysis tool has trained on over 10,000 images of diverse individuals with all hair types. Utilizing advanced algorithms, it offers a detailed hair report, with a 180 degree full view frizz analysis. It bases the results on four distinct degrees of frizz, then offers customers specific product recommendations that will help them reach their hair styling goals.
How AI Frizzy Hair Analysis Enhances Product Recommendations
The AI-driven insights from the Frizzy Hair Analysis include recommendations of products. Each recommendation is based on the information gathered from uploaded photos, not a general suggestion of what might help with frizz.
The AI analysis takes the guesswork out of buying products and reduces the chances that clients will be disappointed with their results when they get their new products home. The system accurately matches products with specific hair concerns for greater customer satisfaction.
Data-based recommendations increase customer confidence, which converts to purchases. Each successful recommendation builds on the foundation of customer satisfaction, solidifying brand loyalty and driving repeat business.
Haircare brands, salons, and retailers can customize the recommendations according to their specific product lines or inventory. Customers can get a full menu of suggestions that they can purchase directly from the brand’s ecommerce platform without ever leaving the site.
Boosting Sales & Customer Loyalty with AI Hair Analysis
AI beauty tools are popular among consumers. Try-on tools that allow customers to experiment with make-up, hair styling, and accessories offer both entertainment and a shopping experience that encourages confident purchasing.
Personalized recommendations remove the guesswork in choosing effective hair care products, which can drive an increase in sales. Consumers are more inclined to try products and routines that are tailored to their specific needs. Rather than simply scrolling, AI analysis of their hair presents them with a menu of recommended choices, with an explanation of how the products will work for them. Customers feel that they have a sense of the effects that products will have, making them more likely to complete a purchase.
AI tools also encourage consumers to stay on sites longer, gaining familiarity with a product line and adding to their relationship with the brand. That consumer relationship, along with confidence in product choices, drives purchasing.
Hair care brand Aveda saw 112% higher dwell time on its website and 220% more website traffic over a 90-day period after implementing Perfect Corp.'s AI hair color try on. That in turn led to a five-fold increase in traffic to Aveda’s salon location finder as customers looked to book appointments at brand-affiliated salons so they could get the color they had tried on using the tool.
At-home hair color brand Madison Reed found that the AI hair color try on from Perfect Corp. drove 38% more sales conversions, generating 10 times more sales than before.
Successful customer experiences with AI-driven recommendations can then solidify customer trust in the tool and the brand. This can bring the customer back for repeat purchases or inspire them to do additional assessments with the tool for new recommendations. The process enhances customer satisfaction, builds brand loyalty, and drives positive word-of-mouth referrals, all of which results in sales growth.
Seamless Integration for a Frictionless Experience
The AI Frizzy Hair Analyzer is engineered for omnichannel delivery, including ecommerce sites, salon sites, and other beauty industry platforms. It integrates seamlessly into websites, digital platforms, and mobile apps. Brands can easily customize the tool using a range of web modules and APIs so it blends perfectly with your existing portfolio of online tools.
The flexible API integration delivers a user-optimized, personalized experience for your customers. Omnichannel integration means customers can access the tool anywhere. They can also easily share it with others, generating word-of-mouth referrals and further boosting traffic and revenue.
Pair the AI Frizz Analysis tool with other tools from Perfect Corp.'s suite of AI and AR analysis products including:
Offering a menu of Perfect Corp. hair analysis tools can keep customers on your website longer, provide more exposure to product recommendations, and drive additional purchasing.
Conclusion
Brands can stand out in the competitive haircare market by offering Perfect Corp.'s AI Frizzy Hair Analyzer. The advanced artificial intelligence tool adds value to the customer experience while shopping, leading to increased confidence in purchasing and satisfaction with the products.
Perfect Corp.'s AI Frizzy Hair Analyzer leverages advanced algorithms and machine learning to give customers personalized recommendations for products and treatments that are uniquely suited to their hair styling needs.
Contact our team today to learn how Perfect Corp.'s AI Frizzy Hair Analyzer can take your brand to the next level.
