Augmented reality and artificial intelligence technology is now widely used in the beauty and fashion industries. AI and AR-powered solutions enable beauty and fashion brands to connect with their customers by delivering ultra-personalized shopping experiences.

In this article, we will walk you through the basics of augmented reality and the best augmented reality practices in the beauty and fashion world. Read more to find the right augmented reality solution for your brand or business.

What is Augmented Reality?

Augmented Reality is an innovative technology that combines real and virtual worlds by allowing consumers to experience digital versions of products and environments. Augmented Reality can improve the user experience during the shopping journey by allowing consumers to virtually experience products.

What is the best augmented reality solution?

AI & AR Powered Virtual Try-On Technologies for Beauty and Fashion

AI Skin Analysis
AI Face Analyzer
AI Foundation Shade Finder
Virtual Makeup Try On
Virtual Eyeglass Try On

AI & AR Powered Hand Try-On Technologies

Virtual Try On for Nail Polish
AR Watch, Bracelet, Earring & Ring Virtual Try-On

Learn more: 6 Things to Consider When Choosing Beauty Tech for Your Online Store

Read on to discover 7 best augmented reality try-on solutions that are empowering makeup, skincare and fashion industries to undergo a radical transformation.

AI & AR Powered Virtual Try-On Technologies for Beauty and Fashion

AgileFace^® is a patented face tracking technology that enables ultra-accurate, real time virtual try-ons of makeup, earrings, eyewear, and more. It also serves as a fundamental building block for other AI innovations such as:

1. AI Skin Analysis with Live Camera Mode

Real-time skin analysis powered by cutting-edge AI deep learning technology with detection of up to 14 types of skin concerns. This tool utilizes your smartphone camera to deliver an accurate skin diagnosis in just two seconds, before recommending products to treat your unique issues.

▶Experience AI Skin Analysis here

2. AI Face Analyzer

Personalized product recommendations based on user’s unique facial features, shades and skin tone. This technology scans the user’s face and instantly determines their eye shape, lip shape, skin tone and more, in order to recommend makeup products that best suit their individual features.

▶Experience AI Face Analyzer here

3. AI Foundation Shade Finder

Fully automated skin tone analysis and personalized foundation recommendation. This highly-accurate, instantaneous foundation-finding tool leverages a database of over 89,000 skin tones to detect a user’s unique shade in mere seconds.

▶Experience AI Foundation Shade Finder here

4. Virtual Makeup Try On

Virtual makeup try-on allows consumers to try-on lip colors, blush, mascara, bronzer and many other makeup items in real time through web browsers or mobile phones.

▶Experience Virtual Makeup Try On here

5. Virtual Eyeglass Try On

A true-to-life virtual glasses try-on solution allows users to try different pairs of glasses, sunglasses or prescription glasses from the comfort of their home. With AI-powered personal pupillary distance auto detection, the solution creates an accurate try-on experience. It's also a highly flexible augmented reality solution with both web and mobile app support.

▶Experience Virtual Eyeglass Try On here

AI & AR Powered Hand Try-On Technologies

AgileHand^TM is an advanced hand tracking technology developed using AI deep learning algorithms. Its ultra-precise 3D hand tracking software delivers best-in-class AR virtual try-on experiences on the hands and wrists. These include:

6. Virtual Try-On for Nail Polish

Real-time nail art and nail polish virtual try-on with single color and multi-color options, as well as options for cream, jelly, sheer and matte finishes.

▶Experience Virtual Try On for Nail Polish here

7. AR Watch, Bracelet, Earrings & Ring Virtual Try-On

3D AR jewelry and watch virtual try-ons. These hyper-realistic product try-on experiences leverage the latest advancements in deep learning to deliver pioneering shopping experiences to online shoppers.

▶Experience AR Watch, Bracelet, Earrings & Ring Virtual Try On here

The Best Augmented Reality Solution for Personalized, High-Tech, Shopping Experiences

Modern-day consumers are increasingly seeking out more personalized experiences and tailored product recommendations from brands when shopping for new products. In order for brands to adapt and meet these evolving consumer demands, it is essential that they throw out the one-size-fits-all model and embrace the personalization revolution.

Our award-winning AI & AR solutions are allowing brands to connect with their customers in new and exciting ways across all consumer touchpoints, supercharging their omnichannel strategies and dramatically increasing sales conversions. Thanks to the trailblazing solutions, beauty and fashion brands are now able to present their customers with myriad personalization tools that afford shoppers a wide array of experiences, such as the option to try products virtually, learn product application techniques with step-by-step tutorials, or receive detailed personal diagnostics and product recommendations.

Talk to our experts and get a free demo of the Best Augmented Reality solution for your business.

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