(Updated on Jan. 14, 2022)
It is safe to assume that each of us has uttered the phrase “let me Google it” at least a million times. The most popular search engine is now an indispensable part of our lives and the word “Google” is synonymous with the search process itself. According to the tech giant’s philosophy, everything starts with a search: it is “the connective tissue between the moment of inspiration and taking action.”
And now, Google is taking its search engine experience even further by integrating augmented reality (AR) into the process. How will this impact the beauty industry? Well, now all your beauty purchases will start with a search, too.
What is Google AR Search? How Does Google Virtual Try-On Work?
The future of beauty has arrived. At the Google Marketing Livestream 2021 event on May 27th, the tech giant introduced the AR virtual try-on experience for beauty products. With the recent drastic shift to e-commerce, this innovative feature is a true game-changer. Now, when users search for makeup products (including Estee Lauder, MAC Cosmetics, Charlotte Tilbury, Black Opal, and more), they can instantly see what those products would look like on their faces, compare various shades and textures, and make the right purchase decision.
The virtual makeover experience is incredibly realistic, blurring the lines between physical and virtual products. For beauty brands, this is an excellent way to prevent or minimize buyer’s remorse and build better relationships with consumers. Perfect Corp. has helped over 40 different brands to build the one-click virtual try-on experience for thousands of eye and lip beauty SKUs on Google Search.
Easy Setup for Google AR Search: the 'Search, Try, and Shop'
The interactive Google Search beauty experience is powered by Perfect Corp.’s YouCam Makeup award-winning AR technologies. Similar innovative feature has already been successfully enabled on YouTube and now the virtual try-on capabilities have been expanded even further.
1. Set Up Console
In order to have beauty products featured in Google Search, brands need to set up their Perfect Brand Console.
2. Done. Users may enjoy virtually makeup try-ons now
Once the setup is complete, Google Search users can enjoy the interactive AR virtual try-on experience and seamlessly buy your products after trying them on. How does it work? After users search for a particular beauty product, a “Virtual Try-On” button will appear in the Google Knowledge Panel (on Google's Search Engine Result Pages).
3. Works on Mobile too!
Once the user clicks on it, the AR try-on is enabled instantly on the same page along with purchasing information. The interactive AR beauty experience is available in the Google Search mobile web experience as well as within the Google Search app.
The Added Benefits of Google AR Search
In addition to helping brands engage and connect with consumers in an entirely new way, Google Search virtual try-on experience delivers another noteworthy benefit. AR search results tend to occupy the prime spots on the search engine result pages. So, by allowing users to virtually try on their products, beauty brands can improve their positioning in Google’s search results and enjoy their place in the sun. As technology aficionados like to say, the future was yesterday. Any beauty brands interested in leveraging the interactive Google Search beauty experience to meet and exceed consumer expectations can contact Perfect Corp. for more details.
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