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9 Companies Using AR/VR in Innovative Ways
AI/AR Makeup

9 Companies Using AR/VR in Innovative Ways

Nov 26, 2022 · 3 minutes read

Augmented reality (AR) and virtual reality (VR) have benefitted gaming, fashion and clothing, furniture, and many other industries by giving consumers a more realistic and immersive experience. With it, customers get a more entertaining shopping journey while creating convenience, allowing them to view their new product on mobile and boosting buyer confidence. These companies using AR & VR in exciting ways have presented innovations that have surprised their customers while advancing the technology field.

What Is AR?

Augmented reality integrates the shopping experience with the consumer’s environment so that they can see their product and how to apply it in their life. The AR market has grown steadily since 2019, when it earned $849 million. It’s projected to experience a 27% CAGR, reaching $3664 million by 2026.

More companies are implementing AR to aid the shopping experience, and 89.4 million people in the US interact with AR at least once a month. That equates to over 25% of the population. When it comes to the shopping experience, 39.4% of people shop using AR and use virtual try-on to help make their decisions.

Read our complete guide to beauty tech for more information on how AR contributes to the beauty industry.

9 AR Solution Companies That Surprised Consumers

1. Perfect Corp.


  • Founded: 2015
  • Expertise: Beauty and Fashion Technology
  • Employees: 150
  • Clients: Estee Lauder, M.A.C. Meta, e.l.f., Aveda, other beauty and fashion brands

Perfect Corp. offers virtual try-on that allow customers to experience many products and looks from the convenience of their homes on their personal devices, including:

  • Makeup
  • Skin analysis
  • Hairstyles and colors
  • Men’s grooming items
  • Accessories

Perfect Corp.’s AR technology supports thousands of makeup products and provides accurate facial analysis for all skin tones. Perfect Corp.’s AR solution measures pupil distance so that customers get the correct glasses frame size both online and in person. The technology also shows accessories, including earrings, from every angle, so consumers can see their texture, color, positioning, and more.

Perfect Corp. has virtual try-on solutions for social media, so consumers can experience their products through the platforms they use every day. Above all, Perfect Corp. surprises consumers and clients with its accuracy and hyper-realistic solutions.


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2. Niantic

Niantic brings people together and encourages getting active using AR technology through games like Pokemon Go.

  • Founded: 2011
  • Expertise: AR Mobile Games
  • Employees: 715
  • Clients: Google, Motorola, Jamba Juice

Niantic brings people together and encourages getting active using AR technology through games like Pokemon Go and Ingress. 91% of Pokemon Go players have visited locations because of their Pokemon Go partnerships. Niantic puts information about various locations into the game to educate players, and 98% have learned about a location they visited because it served as a Pokestop.

3. Apple

Apple built the ARkit and launched Ikea PLACE in 2015.

  • Founded: 1976
  • Expertise: Software and Development
  • Employees: 137k
  • Clients: Consumers

After acquiring Metaio in 2015, Apple built its ARkit and launched Ikea PLACE. It’s a precise way for consumers to see furniture in their homes with 98% accuracy when it comes to size, placement, and other factors. Apple is a household name that creates engagement opportunities for consumers while leading the industry with AR solutions and more advanced products than most other brands in the industry.

4. FundamentalVR

FundamentalVR sets itself apart in the medical field with AR solutions.

  • Founded: 2012
  • Expertise: Medical Field
  • Employees: 48
  • Clients: Harvard Medical School, King’s College, other hospitals

FundamentalVR sets itself apart in the medical field with AR solutions that help students and professionals learn and acquire new skills for providing accurate diagnoses and better-quality treatment. The brand stands out with its mobile medical technology that allows professionals to learn about medical procedures in a hands-on way with virtually no risk to patients.

5. Nike

Nike developed virtual try on solutions for footwear.

  • Founded: 1964
  • Expertise: Athletic Wear
  • Employees: 79k
  • Clients: Consumers

Nike has acquired Invertex, allowing customers to try shoes on remotely with foot analysis and 3D imaging so that they get the perfect fit without leaving their home. Nike Fit explains why a specific shoe size is right for them. In an industry where many people struggle to find a comfortable fit with their preferred style, Nike makes this possible without having to try multiple shoes.

6. Google

Google’s ARCore platform lets users build AR apps and implement the virtual experience into the real world.

  • Founded: 1998
  • Expertise: Artificial intelligence, Advertising technology
  • Employees: 164k
  • Clients: Amazon, Expedia, Home Depot, and Developers

Google’s ARCore platform lets users build AR apps and implement the virtual experience into the real world. Google has a reputation for making complex technology simple for the user. It allows people to build apps and apply AR experiences using only a smartphone to develop their project. It offers freedom for developers to apply their vision mainly using the phone camera and motion sensors.

7. MobiDev

MobiDev develops apps and provides web services to startups and enterprise companies using AI and AR technology.

  • Founded: 2009
  • Expertise: App Development
  • Employees: 315
  • Clients: Developers

MobiDev develops apps and provides web services to startups and enterprise companies using AI and AR technology. The company is at the forefront of many AR trends, including metaverse technology, mobile AR, and AR in marketing. MobiDev finds new and creative ways to implement AR into daily life, including with its WakeUp app that uses facial detection to prevent drivers from falling asleep.

8. Walmart

  • Founded: 1962
  • Expertise: Consumer goods
  • Employees: 2.3 million
  • Clients: Consumers

In 2021, Walmart acquired Zeekit to offer a virtual fitting room. The company’s advanced AR technology lets consumers be their own models using machine learning and algorithms that apply clothing to their bodies to see their unique fit. It’s easy to use and allows Walmart to step further into the fashion scene to benefit consumers.

9. YORD

  • Founded: 2019
  • Expertise: VR and AR
  • Employees: 36
  • Clients: Businesses

YORD made its mark with its laser focus on AR and VR to hone its approach in the market. YORD finds creative ways to implement AR, like with its AR museum, which creates a more immersive and engaging experience. It creates unforgettable designs that consumers can use to learn as well as enjoy.

Why Choose Perfect Corp. as an AR Solution Company?

Perfect Corp. has solutions for every area of the beauty industry. Furthermore, its innovative technology allows consumers to view jewelry, nail polish, and other accessories from the comfort of their home or on the go with realistic precision. With AR facial detection, Perfect Corp. applies makeup virtually and with impressive accuracy.

Its digital skincare tools recommend consumers the best products for their skin. The AI skin analysis tool detects wrinkles, spots, texture, and more skin concerns for a comprehensive look at skincare. Perfect Corp.’s technologies have facilitated success for many companies already by boosting website engagement, increasing sales and add-to-cart, and staying ahead of industry trends.

Perfect Corp.’s AR virtual try-on technology provides a comprehensive solution for beauty and fashion companies that want to improve the user experience. Start a free trial today or contact Perfect Corp.’s brand success team to learn how working with an AR solution provider can make your brand stand out.


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Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally

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