June 16, 2020
The Surge in Eye Makeup Try-Ons During the COVID-19 Pandemic
Q2 2020 Global Beauty Trends Report
Beauty consumer behaviors have shifted drastically during the global COVID-19 pandemic. To help beauty brands better prepare to changing beauty consumer needs post-pandemic, Perfect Corp. analyzed changes in YouCam Makeup’s virtual makeup try-on statistics during the COVID-19 outbreak and highlighted key consumer preference shifts across different makeup categories.
Here Comes Big Data
The Global Beauty Trends Report focuses on five different countries that have observed the highest increases in virtual makeup try-ons within the YouCam Makeup app during the pandemic: Germany, Spain, United Kingdom, Italy, and the United States.
Safety regulations requiring mandatory face masks covering the mouth and nose resulted in heightened attention to eye makeup with virtual beauty try-ons in this category generating the most interest in the 5 analyzed countries
Be in the Know
Download the full Global Beauty Trends Report now.
