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December 14, 2020
Gen Z: Virtual Beauty Trends

Global Beauty Trends Report

Gen Z, the generation born after 1996, is now the world’s largest generation and a formidable consumer demographic. This Global Beauty Trends Report reveals the five biggest beauty tech trends that are reshaping the way Generation Z beauty shoppers discover, experiment, and shop for beauty. The report gives an inside look at Gen Z's wants, needs, and values based on YouCam Makeup’s usage statistics and virtual try-on behaviors.

Here Comes Big Data

  • The Global Beauty Trends Report analyzes Gen Z user behavior in the YouCam Makeup app, including their virtual try-on preferences, favorite makeup try on categories, and most popular colors and palettes.
  • In addition to makeup, the report also covers Gen Z AI skincare diagnostic preferences, engagement with beauty live shows, and other topics that reflect what Gen Z value when shopping for beauty products.
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