Gen Z, the generation born after 1996, is now the world’s largest generation and a formidable consumer demographic. This "Gen Z: Virtual Beauty Trends Report" reveals the five biggest beauty tech trends that are reshaping the way Generation Z beauty shoppers discover, experiment, and shop for beauty. The report gives an inside look at Gen Z's wants, needs, and values based on YouCam Makeup’s usage statistics and virtual try-on behaviors.

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December 14, 2020

Gen Z: Virtual Beauty Trends

Global Beauty Trends Report

Gen Z, the generation born after 1996, is now the world’s largest generation and a formidable consumer demographic. This Global Beauty Trends Report reveals the five biggest beauty tech trends that are reshaping the way Generation Z beauty shoppers discover, experiment, and shop for beauty. The report gives an inside look at Gen Z's wants, needs, and values based on YouCam Makeup’s usage statistics and virtual try-on behaviors.

Here Comes Big Data

The Global Beauty Trends Report analyzes Gen Z user behavior in the YouCam Makeup app, including their virtual try-on preferences, favorite makeup try on categories, and most popular colors and palettes.
In addition to makeup, the report also covers Gen Z AI skincare diagnostic preferences, engagement with beauty live shows, and other topics that reflect what Gen Z value when shopping for beauty products.

Be in the Know

Download the full Global Beauty Trends Report now.

Beauty AR Company and Makeup AR Technology Platform

Beauty AR Company and Makeup AR Technology Platform