The beauty and fashion industries don’t stand still. Propelled by the digital transformation, the world of beauty and fashion retail has quickly evolved to become more personalized and immersive. Consumer trends and preferences are also changing rapidly. Keeping up with evolving consumer expectations is essential to any brand’s success and staying on the pulse of the latest consumer trends across beauty, fashion, and technology can help brands create more meaningful and long-lasting connections with customers.
In our latest beauty and fashion trend report, we analyzed virtual try-on big data from 9 markets: The United States, Great Britain, France, Germany, Spain, Brazil, Mexico, Japan and China to reveal the top trends around the world. From the hottest lip color shades to the top eye makeup techniques and fashion accessories, this report dives deep into the beauty and fashion trends that consumers are loving right now. The unique insights presented in this report will help beauty brands calibrate their marketing efforts in accordance with current consumer preferences.
Artificial intelligence (AI) and augmented reality (AR) virtual try-on technologies help beauty and fashion brands of all sizes create unparalleled interactive shopping experiences for their consumers, taking personalization to new heights and opening doors to new growth opportunities. Perfect Corp.’s YouCam suite of apps currently has over 1 billion downloads globally and offers thousands of beauty and fashion AR filters that consumers can try on virtually. In addition to providing consumers with a hyper-realistic and engaging virtual try-on experience, the YouCam community grants access to a wealth of big data and information on consumer trends and interests.