The 2022 Top Hair Color Trends Around The World

During the pandemic, consumer hair color trends have evolved significantly. With lockdowns and social distancing measures in place, consumers stayed at home and embraced low-maintenance hair routines. As the world moves past the pandemic, new hair color trends are beginning to emerge across the globe. This report explores virtual hair color try-on data from the award-winning YouCam suite of apps to spotlight the biggest hair color trends and consumer behaviors from around the world.

Here Comes Big Data

Perfect Corp.’s Global Beauty Trends Report reveals the top hair color trends from around the world, including the increased popularity of vivid hair colors as well as a shift toward low-maintenance, natural shades such as gray and brunette tones.
The report also explores the rise of AI and AR-powered virtual try-on tools as consumers seek out hair cool inspiration online, as well as the growing emphasis on sustainability in the hair color industry.