Technology impacts our daily lives in many ways and it has become an indispensable tool we all came to rely on. From ordering food to picking a new hair color, technology is helping us get through the day. So, it’s no surprise that innovative AI (artificial intelligence) and AR (augmented reality) solutions are becoming popular across many industries, including dermatology and skincare. AI Skin Tech is no longer a mere marketing ploy, but an essential instrument for professional dermatologists and consumers alike.
Recently, the accuracy and efficiency of Perfect Corp.’s AI Skin Tech solution was confirmed in a study conducted by Dr. Steven R. Feldman, Professor of Dermatology at Wake Forest School of Medicine. It was proven that skin assessments derived from Perfect Corp.’s AI Skin Diagnostic technology were highly correlated with assessments done by physicians, leading to a seamless and modern skin analysis experience for consumers. Hence, the use of AI Skin Analysis can be expanded to other areas of dermatology and skincare, including microcurrent facials that are gaining in popularity.
The Rise of Microcurrent Facial Devices In the Beauty Industry
Currently, several companies are involved in the production of microcurrent facial devices, and as these devices become more popular, beauty industry experts predict an 11.5% growth1 in their use between 2021 and 2028. Brands have taken notice of how microcurrent facial treatments have the potential to help consumers, who have seen results when used in combination with skincare products that benefit them based on their age, skin type, and other personal factors.
How Does a Microcurrent Facial Device Work?
Microcurrent facial devices send small electrical currents to a person’s face to improve its firmness and stimulate facial muscles. The electro facial current tightens the skin and stimulates muscles and collagen production to create healthier, younger-looking skin. Microcurrent facials are a non-invasive treatment to improve a person’s skin, and consumers can use them at home or have a professional microcurrent facial done by an esthetician or dermatologist. These treatments may provide such benefits as:
- Improved blood flow
- Reduced inflammation
- Faster healing
- Reduced signs of aging, including wrinkles
- Stimulated facial muscles
- Boosts production of collagen and elastin
- Better absorption of skincare products
How Does AI Skin Analysis Complement Microcurrent Facial Treatments?
Perfect Corp.’s AI Skin Analysis tool gives consumers a way to understand their skin’s needs so that they can take full advantage of electro facial treatments like microcurrent. In just under 2 seconds, the tool detects 14 different skin concerns, including:
- Dark circles
The technology displays skin scores using numbers and an AR overlay to show the results of the analysis, allowing consumers to have a comprehensive overview of their skin’s condition.
The AI Skin Analysis uses 3,000 facial meshes to create the most accurate and informative facial analysis results and help consumers make the best possible decisions when caring for their skin.
Its 180-degree facial mapping and skin simulations let consumers view not only their skin’s current condition but how it changes over time. The inclusive technology works for all ethnicities and skin types, dramatically enhancing the shopping experience for consumers.
Perfect Corp.’s AI Skin Analysis presents information clearly and in a way that allows the consumer to visualize their progress with the highest level of accuracy. It integrates with all major web browsers and apps to create a holistic skincare experience that engages users across platforms.
With AI Skin Analysis technology, consumers can decide whether they need a microcurrent facial based on key skin concerns. This way, they can also decide if they should integrate a different approach instead of or along with microcurrent facials to address concerns like wrinkles and loose skin.
Furthermore, medical professionals can use the AI Skin Tech tool to assess the skin condition of their patients and decide on the best treatment depending on the results of the skin analysis, including recommending microcurrent facials to combat wrinkles and elasticity issues.
Real Brands’ Cases in AI Skin Analysis
AI Skin Analysis from Perfect Corp. has already produced positive results for several companies by boosting consumer satisfaction and engagement. Decorté saw customers spending 32% more time on its website and higher engagement through the AI Skin Analysis tool that helped customers choose products that matched their skin types and skincare needs accurately.
Perfect Corp.’s skin diagnostics tool gave Marianna Naturals customers the ability to test their skin from the comfort of their home or on the go. With it, the company has seen 30% more sales and a 330% increase in website dwell time as visitors explore the AI Skin Analysis tool.
Dr. Jason Emer uses AI Skin Analysis to provide education to patients and highlight noticeable results throughout skincare procedures. Its greatest benefit is the tracking progress of his patients while helping achieve the best skincare balance score for each person’s age and personal needs. For example, the technology provides a microcurrent facial diagram to display the results of the microcurrent facial as it progresses.
Sparty Inc. chose Perfect Corp. for its accuracy and has seen 110,000 sessions in its first three months of use. The company has noticed a more personalized shopping experience for its customers, increased brand trust, and 30,000 new users monthly in Sparty’s database.
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