Author: 
At this year’s OpenAI DevDay 2025, one of the biggest announcements was the launch of Apps in ChatGPT and the Apps SDK. These new tools mark ChatGPT’s evolution from a conversational assistant into a full-fledged AI application platform. Businesses and developers can now build interactive apps directly inside ChatGPT—accessible by millions of users with a single command.
1. From Chatbot to AI Application Platform
OpenAI DevDay 2025 was not just about model upgrades—it represented a fundamental platform shift. With the introduction of Apps in ChatGPT, users can now open and operate apps directly within their conversations. At the same time, the new Apps SDK empowers developers to create interactive, task-driven applications inside ChatGPT.
Here's a short summary:
This update transforms ChatGPT from a “question-answering” tool into a “task-performing” ecosystem.
2. What Is “Apps in ChatGPT”?
Apps in ChatGPT allows users to launch third-party apps during a conversation, completing complex tasks without leaving the interface.
Example Use Cases
(Image Source: OpenAI YouTube)
- Typing “I need a playlist for my party tonight” automatically triggers the Spotify App.
- Typing “Create a presentation” launches the Canva App.
- Typing “Analyze my skin condition” activates the AI Skin Analyzer for instant assessment.
This new “App-on-demand” interaction represents the next evolution of AI: conversation becomes action.
Ready to Build Your Brand’s AI Experience?
Perfect Corp. offers a complete suite of AI and AR solutions, including AI Skin Analysis, Virtual Makeup Try-On, and Virtual Eyewear Try-On. Contact us today to explore how your brand can integrate with ChatGPT’s new app ecosystem.
Contact Us3. What Is the “Apps SDK”?
The Apps SDK is a development toolkit that enables any brand or developer to build apps within ChatGPT. Using simple API and JSON configurations, businesses can integrate their own functions into ChatGPT’s interface.
Core Features of the Apps SDK
- Define app interfaces and user flows
- Connect to business APIs, databases, or cloud systems
- Support multimodal input (text, image, and voice)
- Enable end-to-end task execution directly in ChatGPT
Business Value
The SDK allows brands and SaaS developers to seamlessly enter the ChatGPT ecosystem and reach over 200 million active users—without building a full front end. Integration is fast, scalable, and globally accessible.
4. Comparing App Ecosystems: Traditional App Store vs. ChatGPT Apps
5. Opportunities for Brands
1. Build Apps Inside ChatGPT
Imagine a user typing “What’s my skin type?”—ChatGPT can instantly call the Perfect Corp. AI Skin Analyzer to detect skin conditions and recommend suitable skincare products.
2. Combine the Apps SDK with AI Agents
By incorporating AgentKit, brands can develop intelligent AI advisors that serve as a foundation and source of inspiration for creating their own applications powered by ChatGPT.
3. Co-branded Apps and Marketing Exposure
Beauty and fashion brands can co-launch specialized ChatGPT Apps, such as “Find Your Foundation Shade” or “Virtual Try-On for Glasses,” allowing users to experience products through natural conversation and instantly visit brand pages.
6. The AI App Era Has Officially Begun
OpenAI DevDay 2025 marks a major turning point in the AI industry. With Apps in ChatGPT and the Apps SDK, ChatGPT is evolving from a tool into a platform—from passive response to active execution. Every AI conversation could now be an opportunity for brand engagement and conversion.
