Choosing a new hair color can feel overwhelming for many consumers. Dyeing their hair may represent a new and risky commitment. Read on to see how hair color filters help the customers to virtually try-on unlimited hair colors, different dyeing patterns, and different ways of blending. Customers can choose to virtually try-on live, or upload one photo to try the hair colors.
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How To Experience Virtual Try-On Technology
- Visit our Demo Store.
- Enable the camera on your smart phone or laptop
- Try-on different hair color filters.
With the latest hair color generator, beauty lovers can try on unlimited hair colors in just a few taps. The demo store contains up to 12 popular colors, but contact us to create any virtual hair color that your brand needs.
The Capabilities of Virtual Hair Color Try-On
The current virtual hair color simulator offers unlimited hair color selections. Powered by AI and deep learning, it works on all hair types and styles to ensures an ultra-realistic experience from all angles. The customers are able to experience:
Single Hair Color Filter:
Besides of the popular colors options below, the technology supports full RGB color range. Powered by AI and deep learning, it works on all hair types and styles, from all angles.
Different Highlight and Hair Color Patterns:
- Single Color
- Two-color gradient (ombré)
- Half-dye block (half and half)
Different Hair Dye Coverage:
- Dye coverage
- Blending area
- Shine levels
Popular Virtual Hair Color Try On Experiences
Here we compare virtual hair color try on experiences available to consumers via AR technology.
Sally’s virtual try-on experience is powered by Perfect Corp.'s virtual hair color try on technology and advanced AR. The tool allows users to upload a photo or take a photo through live camera mode to try on various hair colors.
Once choosing to try-on a hair color, customers have 6 categories to choose from, including Bright, Blonde, Brown, Black, Red and Gray.
Under each category, the customers have up to 250+ color shades to choose from (which means in total, the customers are able to try on over 1000+ options)
One of the most unique aspects of the Sally VTO experience is that customers can see how the hair color will appear over time. Customers will be able to see what the color will look like after 24 washes, 12 washes, or more.
For added convenience, when trying on hair colors, the product information and buy link will display directly in the same window.
When it comes to trying on new hair colors virtually, Garnier is another hair brand that offers an AR experience.
With a wide range of colors to choose from in 5 main categories including black, brown, blonde, red and trendy colors, customers can play and experiment with different shades.
Users of the VTO hair color experience can also share their looks with friends or family via social media or email.
Redken is a professional hair product brand that also offers a virtual try on experience.
With 5 different color categories (Fashion, Blonde, Brunette, Red and Silver) to choose from, customer can get inspired for their next salon visit.
Redken’s experience also helps customers find a salon that can provide a professional opinion.
Also powered by Perfect Corp., AVEDA’s hair color virtual try on experience offers 5 main shade categories to customers, including Brunette, Red, Blonde, Trend, and Color Melt. Each category contains 15-30 color shades to try.
For the brand’s Color Melt option, customers can adjust the virtual color coverage, to see what various color techniques would look like, from highlights to balayage and more.
The experience also allows users to save their haircolor images, download, share on social media, and event email to friend’s and family.
If you're not sure about the color, there are few options in the bottom, including download, share to social media or mail to someone, to ask for friend's or family's advice.
Benefits of Integrating AI Virtual Hair Color Try On
With Perfect Corp.’s AI Virtual Hair Color Try-On technology, hair brands can provide their customers with hyper-realistic hair color simulations that help consumers discover their perfect hair color and shade. This technology drives engagement with brands’ online shops while bringing more customers to salons and boosting sales.
Keep reading to learn how Perfect Corp.’s virtual try-on technology creates brand loyalty and increases sales while giving customers the encouragement they need to go to the salon.
1. Hair Color Simulator Helps Consumers Feel Confident and Inspired to Visit the Hair Salon
Many consumers feel apprehensive about trying a new hair color. Uncertainty about how their chosen shade will look and worry that they will invest money in a color that doesn’t look the way they hoped can deter them from visiting the salon.
By implementing virtual hair color try-on technology on your brand website, consumers can:
- Visualize how different hair colors and shades will look with their skin tone and overall style
- Experiment with shades without risk
- Try on as many colors and shades as they want
- Discover new hair colors that they love that they may not have previously tried
- Feel confident about their hair color choices when they go to the salon
For just using phone or laptop camera, customers can virtually try on different hair colors and even in different highlight patterns, consumers can also save an image of their favorite shade from the virtual try-on experience to show their colorist as inspiration. With virtual try-on images that they can save for later, consumers are more likely to feel satisfied with their hair color when they ultimately visit the salon.
This satisfaction builds loyalty and trust with brands, encouraging customers to tell others about their experience and return to the same salon and brand when they’re ready for their next hair color transformation.
2. Hair Color Tester Drives Consumer Awareness for a Brand’s Unique Hair Color Line
Brands want consumers to request their hair color line by name at the salon. That means driving awareness of their brand becomes a top priority.
With a virtual hair color try-on experience, brands can highlight specific shades of a hair color line to draw consumer attention and make those shades more immediately recognizable. When a consumer remembers your brand’s promoted hair color, especially if they have already had a positive experience trying it on, they are more likely to ask for your brand’s color line the next time they visit the salon.
Virtual hair color try-on helps drive consumer awareness for your brand’s hair color products, as it allows customers to see what sets your brand apart from the rest.
As the world moves past the pandemic, new hair color trends are beginning to emerge across the globe, in the latest Global Beauty Trends Report 2022, we revealed the top hair color trends from around the world. Get the report here >
When consumers become more aware of your brand, you can see additional benefits, including:
- Increased sales (Madison Reed)
- More website traffic (Aveda)
- Higher lead conversions
- Audience expansion
- Greater brand loyalty
- Increased salon visits and salon finder traffic
Virtual hair color try-on offers brands a convenient way to promote hair colors for seasonal or trendy looks, as well as new brand-specific shades that the company wants to introduce to consumers.
For consumers, this means finding their perfect hair color faster while still having the option to continue exploring different colors and shades.
How Hair Color Generator Proved to Drive Hair Salon Visits and Sales
Customers are more likely to buy a product after they try it on, and that concept applies to hair colors, too. Because virtual hair color try-on shows customers exactly what they can expect to receive at the salon, that brand confidence encourages more consumers to visit the salon. As a result, brands sell more because more consumers demand their products after seeing them virtually.
▲Aveda uses a slider to show users hair color possibilities
When Aveda integrated its virtual hair color try-on tool using Perfect Corp.’s technology, it experienced:
- 112% higher dwell time than the site average
- 220% increase in website traffic for the try-on tool from March to May 2020
- 5x more traffic to its salon location finder compared to the site average
Read the full story on how Aveda integrated virtual hair color try-on into their services. >
▲Madison Reed Sees a 38% Improvement in Conversion with Hair Color Virtual Try On Tool
Hair color brand Madison Reed also saw significant results with virtual hair color try-on technology, including a 10x increase in hair color sales and a 38% boost in sales conversions. As with clothing and jewelry, consumers want to see their hair color on themselves before they make an investment at the salon.
Read the full story on how Madison Reed integrated virtual hair color try-on into their services. >
When your brand offers customers a way to try on hair color virtually, from the comfort and convenience of their home using their mobile device, those consumers feel safe shopping with your brand knowing that it has their satisfaction in mind.
Virtual hair color try-on solutions like those from Perfect Corp. make it possible for consumers to have the best possible interaction with your brand. With personalized hair color virtual try-on, consumers have the confidence they need to visit the salon and ask for a new hair color.
Virtual Hair Color Try-On FAQs:
1. Can I virtually try on hair color?
Yes. Simply go to the virtual hair color demo store, enable your camera on a laptop or mobile phone, then you'll be able to see yourself in different hair colors virtually, including black, brown, red, and more.
2. Is there a filter for hair color?
Yes, go to the hair color filter demo store, and experience a lively try-on with different hair colors including the popular black hair color filter, brown hair color filter, or blonde hair color filter.
3. How do you see what you would look like with highlights?
With a virtual hair color try-on tool, the customers are able to see themselves with different dyeing patterns by simply enabling the camera on a mobile device or a tablet.
4. How can I see what I look like with black hair?
Go to the hair color filter demo store and enable the camera, customers are then able to see themselves with black hair virtually. Different patterns of dyeing are also available to integrate the virtual hair color try-on tool. Contact us for more info.
To try Perfect Corp.’s virtual hair color try-on technology and offer this tool for your brand, start your free trial or contact our sales team. To learn more about hair color trends from around the world, read Perfect Corp.’s newest trend report here.
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