Virtual Hair Color Try On: How AI Drives Salon Visits
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Virtual Hair Color Try On: What, How, The Latest Capabilities

Aug 24, 2022 · 3 minutes read
Virtual Hair Color Try On: What, How, The Latest Capabilities

Choosing a new hair color can feel overwhelming for many consumers. Dyeing their hair may represent a new and risky commitment. Consumers want to feel confident in their hair color decision before they go to the salon, which may also explain the reason why hair color filters on Instagram have gone viral. Read on to see how hair color filters help the customers to virtually try-on unlimited hair colors, different dyeing patterns, and different ways of blending. Customers can choose to virtually try-on live, or upload one photo to try the hair colors. 

▼Experience Virtual Hair Color Try-On


Table of Contents

How To Experience Virtual Try-On Technology

  1. Visit our Demo Store.
  2. Enable the camera on your smart phone or laptop
  3. Try-on different hair color filters.

With the latest hair color generator, beauty lovers can try on unlimited hair colors in just a few taps. The demo store contains up to 12 popular colors, but contact us to create any virtual hair color that your brand needs. 

Experience Virtual Hair Try-On Technology

▶Click to Experience the Virtual Hair Color Try On

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The Capabilities of Virtual Hair Color Try-On

The current virtual hair color simulator offers unlimited hair color selections. Powered by AI and deep learning, it works on all hair types and styles to ensures an ultra-realistic experience from all angles. The customers are able to experience:

Single Hair Color Filter:

Besides of the popular colors options below, the technology supports full RGB color range. Powered by AI and deep learning, it works on all hair types and styles, from all angles. 

  1. Black Hair Filter
  2. Brown Hair Filter
  3. Blonde Hair Filter

Different Highlight and Hair Color Patterns:

    ▲ Get a FREE Demo for Virtual Hair Try-On with Different Patterns

  1. Single Color
  2. Two-color gradient (ombré)
  3. Half-dye block (half and half)
  4. Muti-color

Different Hair Dye Coverage: 

▲ Get a FREE Demo for Launching Virtual Hair Dye Filters for Your Brands

  1. Dye coverage
  2. Blending area
  3. Shine levels


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▲Learn more how virtual try-on can be customized for brands

More Reading: How to Recommend the Perfect Haircare Regimen with AI Tech   How to Recommend the Perfect Haircare Regimen with AI Tech

Benefits of Integrating AI Virtual Hair Color Try On

With Perfect Corp.’s AI Virtual Hair Color Try-On technology, hair brands can provide their customers with hyper-realistic hair color simulations that help consumers discover their perfect hair color and shade. This technology drives engagement with brands’ online shops while bringing more customers to salons and boosting sales.

How Virtual Hair Color Try-On Benefits Your BusinessContact Perfect Corp

Keep reading to learn how Perfect Corp.’s virtual try-on technology creates brand loyalty and increases sales while giving customers the encouragement they need to go to the salon.

1. Hair Color Simulator Helps Consumers Feel Confident and Inspired to Visit the Hair Salon

Virtual Hair Color Try-on Drives Consumer AwarenessContact Perfect Corp

Many consumers feel apprehensive about trying a new hair color. Uncertainty about how their chosen shade will look and worry that they will invest money in a color that doesn’t look the way they hoped can deter them from visiting the salon.


By implementing virtual hair color try-on technology on your brand website, consumers can:

  1. Visualize how different hair colors and shades will look with their skin tone and overall style
  2. Experiment with shades without risk
  3. Try on as many colors and shades as they want
  4. Discover new hair colors that they love that they may not have previously tried
  5. Feel confident about their hair color choices when they go to the salon

Check out brands’ story examples here: AvedaKao Blaune Lumiést


For just using phone or laptop camera, customers can virtually try on different hair colors and even in different highlight patterns, consumers can also save an image of their favorite shade from the virtual try-on experience to show their colorist as inspiration. With virtual try-on images that they can save for later, consumers are more likely to feel satisfied with their hair color when they ultimately visit the salon. 

This satisfaction builds loyalty and trust with brands, encouraging customers to tell others about their experience and return to the same salon and brand when they’re ready for their next hair color transformation.

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▲ Learn more about for all the benefits that virtual try-on offers


2. Hair Color Tester Drives Consumer Awareness for a Brand’s Unique Hair Color Line

Brands want consumers to request their hair color line by name at the salon. That means driving awareness of their brand becomes a top priority. 

With a virtual hair color try-on experience, brands can highlight specific shades of a hair color line to draw consumer attention and make those shades more immediately recognizable. When a consumer remembers your brand’s promoted hair color, especially if they have already had a positive experience trying it on, they are more likely to ask for your brand’s color line the next time they visit the salon.

Virtual hair color try-on helps drive consumer awareness for your brand’s hair color products, as it allows customers to see what sets your brand apart from the rest. 

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▲ Discover how to develop unique virtual hair colors for your brands


As the world moves past the pandemic, new hair color trends are beginning to emerge across the globe, in the latest Global Beauty Trends Report 2022, we revealed the top hair color trends from around the world. Get the report here >


When consumers become more aware of your brand, you can see additional benefits, including:

  • Increased sales (Madison Reed)
  • More website traffic (Aveda)
  • Higher lead conversions
  • Audience expansion
  • Greater brand loyalty
  • Increased salon visits and salon finder traffic

Additional Benefits By Implementing Virtual Hair Color Try-on

Contact Perfect Corp

Virtual hair color try-on offers brands a convenient way to promote hair colors for seasonal or trendy looks, as well as new brand-specific shades that the company wants to introduce to consumers. 


For consumers, this means finding their perfect hair color faster while still having the option to continue exploring different colors and shades.

How Hair Color Generator Proved to Drive Hair Salon Visits and Sales

Customers are more likely to buy a product after they try it on, and that concept applies to hair colors, too. Because virtual hair color try-on shows customers exactly what they can expect to receive at the salon, that brand confidence encourages more consumers to visit the salon. As a result, brands sell more because more consumers demand their products after seeing them virtually.

Aveda

Success Story of Virtual Hair Color Try On - Aveda

▲Aveda uses a slider to show users hair color possibilities

When Aveda integrated its virtual hair color try-on tool using Perfect Corp.’s technology, it experienced:

Read the full story on how Aveda integrated virtual hair color try-on into their services. >

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▲Learn how to integrate a virtual hair color try-on service like Aveda


Madison Reed

Madison Reed Sees a 38% Improvement in Conversion with Hair Color Virtual Try On Tool▲Madison Reed Sees a 38% Improvement in Conversion with Hair Color Virtual Try On Tool

Hair color brand Madison Reed also saw significant results with virtual hair color try-on technology, including a 10x increase in hair color sales and a 38% boost in sales conversions. As with clothing and jewelry, consumers want to see their hair color on themselves before they make an investment at the salon. 

Read the full story on how Madison Reed integrated virtual hair color try-on into their services. >

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▲Learn more about how to integrate the virtual try-on service like Madison Reed


When your brand offers customers a way to try on hair color virtually, from the comfort and convenience of their home using their mobile device, those consumers feel safe shopping with your brand knowing that it has their satisfaction in mind. 

Virtual hair color try-on solutions like those from Perfect Corp. make it possible for consumers to have the best possible interaction with your brand. With personalized hair color virtual try-on, consumers have the confidence they need to visit the salon and ask for a new hair color. 


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Virtual Hair Color Try-On FAQs:

1. Can I virtually try on hair color?

Yes. Simply go to the virtual hair color demo store, enable your camera on a laptop or mobile phone, then you'll be able to see yourself in different hair colors virtually, including black, brown, red, and more.

2. Is there a filter for hair color?

Yes, go to the hair color filter demo store, and experience a lively try-on with different hair colors including the popular black hair color filter, brown hair color filter, or blonde hair color filter.

3. How do you see what you would look like with highlights?

With a virtual hair color try-on tool, the customers are able to see themselves with different dyeing patterns by simply enabling the camera on a mobile device or a tablet.

4. How can I see what I look like with black hair?

Go to the hair color filter demo store and enable the camera, customers are then able to see themselves with black hair virtually. Different patterns of dyeing are also available to integrate the virtual hair color try-on tool. Contact us for more info. 



To try Perfect Corp.’s virtual hair color try-on technology and offer this tool for your brand, start your free trial or contact our sales team. To learn more about hair color trends from around the world, read Perfect Corp.’s newest trend report here.

Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.

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