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The Future of Sunglasses Shopping
Online shopping allows consumers to easily purchase products from retailers anywhere in the world, so it’s no wonder the global e-commerce market is projected to generate $6.3 trillion in revenue in 2023. While shipping costs, return policies, taxes, and fees are standard concerns for any online shopper, some unique challenges arise when consumers are looking to purchase sunglasses.
Some consumers might struggle with finding quality, authentic frames that suit their style. Others might be uncertain about sizing and colors when buying sunglasses online. When shoppers were surveyed about the reasons they returned items, improper fit was a factor in around 65% of returns. Additionally, simply not liking the product was a motivating reason in 44% of returns.
Artificial intelligence (AI) and augmented reality (AR) offer solutions to these common issues, and they’re transforming the sunglasses retail experience. More than 80% of Americans wear sunglasses in the summertime, with peak sunglasses shopping season spanning from spring to early summer. As shoppers search for a pair of shades, virtual sunglasses try-on technology can help brands engage their customers while offering the perfect fit.
Providing Customers With a More Engaging and Interactive Shopping Experience
One major drawback of online shopping is the inability to see, touch, and try on physical products. Some styles might look amazing in pictures or on models, but it can be hard for customers to know if the frames they have their eyes on suit them personally.
Sunglasses virtual try-on options offer a high-tech solution to help bridge the gap between brick-and-mortar locations and online sunglasses stores. With a virtual try-on, a customer can visualize how different frames will look on their own face without having to physically visit a store to try them on.
Shoppers who virtually experiment with different shapes, styles, and colors will have more confidence in the products they buy and be less likely to return them. Customers can even share pictures they take wearing their virtual sunglasses to get feedback from their friends and family before committing to a purchase.
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Offering Data on Customer Preferences
Sunglasses virtual try-on technology can increase consumer awareness and be a powerful marketing tool. Advertising upcoming product development through virtual try-on technology keeps consumers up to date on trends and allows retailers to gauge consumer interest even before the product’s launch date.
Retailers can test how customers react to their virtual try-on for different sunglasses and use that information to create targeted marketing campaigns. Data insights from individual customers help retailers offer personalized purchase recommendations based on their designer sunglasses virtual try-on sessions.
Helping Retailers Increase Sales and Reduce Costs
Online retail opens up a world of potential consumers. Providing virtual try-on options can extend retailers’ reach beyond their physical locations and expand their customer bases. AI- and AR-based designer sunglasses try-on services can draw in customers worldwide, setting retailers apart and boosting their sales.
Virtual try-on technology can help businesses save money and increase their profits too. By cutting down on the need for shoppers to physically try on sunglasses, retailers can reduce the overhead costs associated with running traditional stores. Using virtual try-on technology to gauge market interest and identify shopping trends helps businesses improve their inventory management and reduce their in-store costs.
Consumers return around 30% of all online purchases, which stands in stark contrast to the 8.9% return rate seen at brick-and-mortar stores. Offering customers virtual try-on options creates an engaging shopping experience that reduces product return rates. Fewer returns don’t just benefit profit margins, but they’re also good for the planet. Minimizing returns decreases packaging waste, reduces carbon emissions from transportation, and supports sustainability initiatives.
Perfect Corp.’s Trailblazing, AI-Powered Virtual Try-On for Glasses
Perfect Corp. offers realistic, cutting-edge AR eyewear for shoppers to try out sunglasses on mobile or desktop browsers. Compatible with Apple, Android, and Windows devices, Perfect Corp’s sunglasses virtual try-on technology offers retailers seamless support across platforms.
With easy implementation, it takes only three images for Perfect Corp.’s AI-powered technology to create dynamic, hyper-real virtual sunglasses.
Fully customizable selections let customers experiment with virtual sunglasses in different styles, colors, and lens tints. Powerful AR engines render true-to-life images, integrating textures, lighting, reflections, and physics for unparalleled realism. Facial mapping technology automatically measures pupillary distance, which is the space between a customer’s pupils, and accurate pupillary distance measurements ensure the best fit and most exact sizing.
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With Perfect Corp., designer frames are just a click away!
Read more about Virtual Try On for Glasses and Sunglasses:
- 5 Ways AI Tech Detects Face Shape Online to Recommend Glasses
- Virtual Eyeglasses & Sunglasses Try On: The 2023 Complete Guide
- Virtually Try On Glasses Online: 11 Best Examples
- How to Use AR Glasses Software as Your Strategic Sales Channel
- How To Easily Set Up Virtual Glasses Try On
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 500+ brands globally.
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