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Engagement rings are a once-in-a-lifetime purchase, and the importance of brands offering virtual engagement ring try ons cannot be overstated.
With Perfect Corp.’s AR virtual ring try-on solution for jewelry brands, consumers can explore any cut, style, and size ring they want, easily and conveniently simply by using their smartphone. Such an innovative technology alleviates customer stress and creates an easy way to find the right ring. This technology gives shoppers an experience they could previously only have in a physical store.
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How to Virtually Try On Engagement Rings
Perfect Corp.’s virtual ring try-on solution helps jewelry businesses boost sales with a customer-centric service. Its seamless technology allows customers to instantly see how different jewelry styles look without ever leaving their homes.
Step 1: Scan QR Code From a Mobile Phone
Shoppers can simply use their mobile devices and try-on different styles using a live-camera view.
Step 2: Trying Different Styles Using a Live-Camera View.
During the try-ons, the customers can easily adjust the virtual ring sizes.
This virtual try-ons tool is powered by the trailblazing AgileHand™ technology, which not only provides a hyper-realistic 3D model of the ring style, but also uses precise hand tracking. This ensures that the customer sees a realistic view of the ring from different angles as their hand moves.
When jewelry businesses use Perfect Corp.’s virtual ring try-on solution, they bring hundreds of engagement ring styles directly to their customers, making the shopping journey effortless, fun, and interactive. Customers don't have to imagine how the ring will look or try on a static image, but rather can try-on the ring style through a live camera view.
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Engagement Ring Shopping with Augmented Reality
When searching for an engagement ring, AR virtual ring try-on can help consumers choose the perfect style. The innovative technology creates an unparalleled hyper-realistic try-on experience, allowing shoppers to browse a wide selection of rings in just a few minutes.
With this technology, brands can engage customers in an unique way and encourage shoppers to experiment with a seamless, real-time experience on bare fingers simply by enabling the camera. There are no extra markers required to create the virtual experience. The ultra-personalized, high-touch AR Auto Ring Size Detection, powers the best virtual engagement ring try-on experience available on the market today.
The Technology Behinds Engagement Ring Try-On
Auto Ring Size Detection
Virtual ring try-on requires no special equipment, and as long as shoppers have a camera on their device, they can use the innovative solution. The tool is highly flexible and adapts to each customer’s unique features. It also uses Auto Ring Size Detection to determine each consumer’s ring size.
The AgileHandTM technology
Perfect Corp.’s AgileHandTM technology perfectly analyzes the user's fingers to create a hyper-realistic virtual try-on experience. Powered by AgileHandTM technology, AR ring renderings fit perfectly on the user's fingers, with full hand-movement support, and without the need for external positioning markers.
Tissue Compression Emulation Technology
Tissue Compression Emulation technology simulates the repositioning of tissue around the AR ring, giving shoppers the most accurate preview of the final result.
Experience Virtual Try On Rings Here >
Omnichannel Experience
With engagement ring virtual try-on from Perfect Corp., jewelry stores enable consumers to try on any piece they want from any location. Whether they use a mobile app, visit the online website, or even consult with a representative in-store, this versatile technology makes it possible for consumers to try on many different ring styles quickly and easily.
Perfect Corp.’s AgileHand™ technology is highly flexible. It’s supported by several devices and platforms, including:
- iOS
- Android
- all major browsers on macOS and Windows
As a result, jewelry brands can create a hyper-engaging omnichannel shopping experience that engages consumers across multiple platforms.
What Does the Consumer Want?
Many consumers will search online when looking to purchase engagement rings. According to the 2020 Jewelry & Engagement Study, 33% of consumers looked for their choices online and 11% used social media to contact retailers.
▼33% of consumers look for choices of purchasing engagement rings online.
A jewelry trend study also reveals top searches online when researching engagement rings. The most popular searches are:
Diamond Sizes
The most popular diamond sizes for consumers are between 1.00-1.25 ct.
Diamond Cuts
Most consumers (60%-70%) search for an excellent cut grade.
Metal Jewelry
The most popular jewelry metal searches is 14k white gold (40%), followed by 14k yellow gold (15%), and then 18k white gold (11%).
The current AR technology is able to present the desired diamond sizes, cuts, and metals.
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How Virtual Engagement Ring Try-On Increases Sales
The fact that consumers can virtually try-on many different ring styles from the comfort of their home, which brings an entertaining and immersive experience to the engagement ring shopping process.
They see which styles align with their preferences best, which is incredibly beneficial as engagement ring shopping can often feel overwhelming due to:
- The significance of the occasion
- The time it takes to go to a jeweler, try on and choose a ring
- The number of diamond cuts, shapes, and styles available
- The cost of their chosen ring
Virtual try-on technology provides an engaging, immersive experience to consumers who are looking for the perfect engagement ring.
Additionally, when customers feel that a brand understands their needs, they are more likely to recommend that brand to others and return in the future. This technology helps consumers feel more confident about the ring style they choose to invest in, which can lead to many benefits for brands including:
- Increased sales
- Meaningful customer connections and brand loyalty
- Increased brand awareness
- Greater business growth
- Improved brand trust
- Higher digital engagement and online interactions
▲ Augmented reality jewelry try on solutions drive higher revenue.
AR virtual try-on for engagement rings helps brands focus on providing the best possible engagement ring shopping experience. It provides a superior shopping experience, which works to increase jewelry sales.
More to Read
1. Learn how virtual ring try-on increase sales
2. More about AR Virtual Ring Try-On
Get expert advice from Perfect Corp. and join the fashion tech trend. Contact us for details on beauty and fashion tech solutions trusted by over 500+ brands globally.
Recommend reading: The Complete Guide of Fashion Technology
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Read our complete guide to beauty tech to see how virtual try-on promotes brand success.
Virtual Engagement Ring Try On FAQs
Is it normal for couples to try on engagement rings?
Yes, it’s very common for couples to try on engagement rings together. According to The Knot 2021 Jewelry and Engagement Study, 67% of couples shop for engagement rings together, and 80% of proposers report receiving hints about the preferred ring style. This shift reflects modern couples’ desire for shared decision-making in big purchases. To make the process even easier, Perfect Corp’s Virtual Ring Try-On allows couples to virtually try on rings from home, offering a fun, interactive experience without visiting a store.
Does people usually try on engagement rings?
While it’s not mandatory, trying on engagement rings is highly recommended. Brides Magazine reports that 85% of people prefer to try on rings before buying, as styles can look vastly different on the hand compared to display cases. For a modern and convenient alternative, Perfect Corp’s AR Virtual Ring Try-On uses augmented reality to let you see how different rings look on your finger in real-time.
What is the 3-month rule for a ring?
The “3-month rule” suggests spending three months’ salary on an engagement ring, a concept popularized by De Beers’ marketing campaigns in the 1930s. However, most couples today don’t follow this guideline. The Knot 2022 Engagement Study found that the average amount spent on an engagement ring in the U.S. is $6,000—far less than three months’ salary for most people. To help the customers find the perfect ring within budget, Perfect Corp’s Virtual Ring Try-On lets you preview styles virtually before buying.
Is $20,000 a lot for an engagement ring?
Yes, $20,000 is significantly higher than the national average for engagement rings. The Knot 2022 Engagement Study reports that the average engagement ring in the U.S. costs around $6,000. Spending $20,000 places you in the luxury market, though personal preferences and financial situations ultimately guide this decision. Whether you’re opting for a high-end ring or a more budget-friendly option, Perfect Corp’s AR Virtual Ring Try-On can help you explore a variety of styles before making your purchase.
