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Fashion Tech 2022: The Complete Guide

Mar 25, 2022 · 3 minutes read
Fashion Tech 2022: The Complete Guide

What is Fashion Tech?

As the world of fashion embraces technological advancements, the industry has been transformed on both the production and consumption sides. ‘Fashion Tech’ refers to the ways in which innovative technology plays a role in the fashion industry,  shaping everything from design, to manufacturing, to retail, and more. Read on to discover how fashion tech is transforming shopping experiences, omnichannel sales, the NFT space and more.

Fashion Tech in 2022

When Fashion Tech Meets AI & AR

As consumers turn to digital channels for product research and style inspiration, technology solutions such as AR virtual try-on technology have emerged as must-have tools to deliver personalized product recommendations in beauty and fashion. These technologies, known as fashion tech, allow brands to create shopping experiences that are immersive, engaging, and tailored to each customer’s unique needs.

While customers once had to visit a store to try-on watches, jewelry, and clothing, fashion tech solutions such as AR virtual try-on allow customers to digitally explore various products and styles wherever they are, all from their smartphone or laptop device. These technologies are quickly transforming the fashion retail space, with brands turning to AR tech to create impactful shopping journeys that help each customer find their perfect style.

When Fashion Tech Meets AI & AR

According to Vogue Business, “As the industry embraced virtual worlds, fashion-tech was thrust into the spotlight, with new focus on digital clothing and avatars, concepts once considered more fringe to major luxury brands.” As the retail world evolves, AI + AR-powered technologies, particularly virtual try-on technology have become an essential aspect of the customer experience. Fashion tech solutions allow brands to connect with customers online, in a personalized way that ensures customer satisfaction. 

Create Your AR Experience with Fashion Tech

Fashion Tech for Fine Jewelry and Watches

Tech solutions powered by AR virtual try-on technologies are set to transform the fashion shopping experience, particularly for fine jewelry and watch brands. As jewelry and watches are often more expensive items, consumers will take time before purchasing these items, many times researching various brands and styles before making an investment in a new piece. 

The Emergence of Engagement Ring Try On

This is especially true of engagement rings, which carry a very high price tag and offer a multitude of different styles and cuts to choose from. Fine jewelry and watches are also often very emotional purchases for consumers as they often represent significant life milestones. Now, instead of physically trying on rings one by one, customers are able to quickly browse and try on different engagement rings virtually.

Experience Ring Virtual Try-On Here >

How Fashion Tech Works Its Magic in Omnichannel Sales

With AR virtual try-on technology, brands can integrate a virtual try-on experience directly into their website, app or in-store shopping experience.

Such technology allows customers to virtually experience how rings, bracelets, earrings and watches would look when worn with true-to-life, hyper-realistic effects. With this type of experience, a customer can browse and experiment with many different styles, all from the comfort of their home.

These virtual try-on experiences bring the in-store product try-on experience to a fully-virtual platform allowing watch and jewelry customers to understand the size, look, and feel of jewelry before deciding on a specific item. The AR virtual try-on experience allows customers to feel more confident about the style they are purchasing.

How Fashion Tech Creates Its Magic in Omnichannel Sales

Will AR Try-On Fashion Tech Become Mainstream in 2022?

The answer is more than likely to be YES. As the AR solution provider for many beauty brands, we have the front row seat to see many beauty brands adopting AR virtual try-on experiences on a large scale. The key to the wide deployment of AR beauty try-on experiences is the maturity of the AR try-on experience for beauty products. The same progression will naturally happen in the fashion, jewelry and accessories spaces. 

The AR technology in Fashion Tech took giant leaps in 2021. For example, the new generation of virtual try-on technology for watches, rings, or bracelets no longer relies on printed AR markers to recognize users' wrist or finger positions. This has improved the user experience greatly and makes it a much more viable solution to be used by online shoppers.

How Does Fashion Tech Drive Sales

With AR virtual try-on, consumers can try-on many jewelry and watch styles digitally with no commitment or pressure to purchase. This personalized shopping experience allows customers to experience products before buying them. As a result, customers have a higher degree of purchasing confidence and excitement, leading to increased sales and decreased product returns. For many brands, virtual try-on technology can drive as high as 2.5x increases in sales conversion and triple-digit increases in online customer engagement. 

How Fashion Tech Helps to Increase Sales

Virtual Try-On for Watches

Watch buying is quite a delicate and intimate experience, especially when one is looking for something luxurious and timeless. A great watch can be a fashion statement and can even be passed down from generation to generation. So, considering how significant and important a watch shopping journey can be, how can brands and retailers make it more pleasant, personalized, and enjoyable for consumers? The answer is virtual try-on for watches.

Perfect Corp.’s AR Watch Virtual Try-On solution provides an ultra-smooth and hyper-realistic 3D try-on experience, helping shoppers find that perfect watch they’ve been looking for without having to spend hours trying different options at the store. High-resolution textures and reflections deliver true-to-life virtual effects even for the most intricate and exquisite timepieces.

The try-on experience is highly interactive and is tailored to each consumer. Perfect Corp.’s innovative AI-powered fashion technology is able to determine a user’s wrist size, and enables shoppers to view a watch face, as well as a watchstrap and buckle, for a complete, 360° augmented reality watch virtual try-on.

Get a FREE Demo for Fashion Tech


AgileHandTM Tracking Technology

Similarly to the trailblazing AgileFace® tracking technology that powers Perfect Corp.’s makeup virtual try-on experience, virtual try-on for watches is powered by the ultra-precise AgileHandTM technology, a 3D hand tracking innovation that delivers the best in class virtual try-on experience.

 AgileFace® tracking technology for fashion techGet a FREE Demo for Fashion Tech

State-of-the-art AI algorithms deliver an unprecedented level of detail and accuracy, adding to the extreme realism of the virtual try-on experience. AgileHandTM technology maps a full range of gestures, facilitating high-performance hand tracking.


Physically Based Rendering - The Latest in PBR

PBR (Physically Based Rendering) entails using highly realistic shading and lighting models together with measured surface values to accurately represent certain materials and textures. So, in simple terms, materials will look the way they do in real life regardless of lighting conditions.

Additionally, the Enhanced Environmental Lighting feature further improves the extreme realism of the virtual try-on experience, mimicking natural lighting and imposing realistic reflections on the AR virtual watches.

AgileHand technology

The technology behind Perfect Corp.’s AR watch virtual try-on is suitable for a wide array of skin tones and textures, as well as hand and wrist sizes, encompassing an inclusive range of personal hand differentiators and traits. Consumers can be confident that they are using a truly universal solution that works for everybody.

Get a FREE Demo for Fashion Tech

Virtual Try-On for Rings

AR ring virtual try-on will take the guesswork out of the ring shopping journey, helping consumers find the right size, cut, and style before making a purchase. Considering that some rings are valuable investments meant to last a lifetime, shoppers want to feel confident that they’ve found the perfect ring. Ultra-personalized, high-touch AR try-on technology will simplify the decision-making process, allowing consumers to buy the right item at the comfort of their homes.

Virtual Try On for Rings


AgileHandTM Tracking Technology

Similarly to the AR watch virtual try-on, Perfect Corp.’s virtual try-on for rings is also powered by the cutting-edge AgileHandTM technology. With this advanced innovation, AR ring renderings fit perfectly on the user's fingers, with full hand-movement support, and without the need for external positioning markers.

The virtual try-on experience is further amplified by the ambient lighting simulations, realistic material reflections, advanced light scattering, and detailed surface textures that deliver unparalleled and hyper-realistic shopping journey. Such level of precision, detail, and realism is particularly important when consumers are on a quest for a milestone ring such as an engagement ring, as the virtual shopping experience creates a personalized moment that feels truly unique and special.

Get a FREE Demo for Fashion Tech


Virtual Try-On for Bracelets

Bracelet is definitely a fun fashion statement and could be a great opportunity to express one’s personality and unique taste. When shopping for bracelets online, consumers should take into consideration such factors as bracelet style, the type of metal it’s made of, the cut of stone if any, the width of the band, bracelet’s length and clasp, and more.

These factors can be extremely difficult to gauge and evaluate without virtual try-on technology. Perfect Corp.’s AR bracelet virtual try-on creates a seamless and effortless bracelet shopping journey.

Virtual Try-On for Bracelets

AR bracelet virtual try-on takes the luxurious online retail experience to the next level by offering an ultra-personalized, high-touch approach to bracelet shopping. The virtual try-on experience features innovative AI-powered wrist mapping that generates AR bracelet renderings that fit perfectly on users’ bare wrists, with full hand-movement support, and without the need for external positioning markers. Furthermore, AR bracelet virtual try-on delivers highly realistic textures, material reflections, and lighting simulations for the true-to-life experience.

Physically Based Rendering and AgileHandTM technology offer an incredible level of realism, recreating the physical try-on in the digital realm. By integrating AR bracelet virtual try-on into their ecommerce sites, fine jewelry brands will be able to engage with consumers in a fun and interactive way, leading to customer loyalty and increased satisfaction.

Get a FREE Demo for Fashion Tech

Virtual Try-On for Earrings

Just like any other type of jewelry, earrings come in many different shapes and sizes. The right earring can be an eye-catching statement of your style and a perfect finishing touch to your outfit, but the wrong earring will have an opposite effect and can even hurt your ears. With Perfect Corp.’s hyper-realistic AR 3D earring virtual try-on, you will easily differentiate between the right earring and the wrong one and find your ideal fit in seconds.

Virtual Try On for Earrings

AR 3D virtual try-on for earring delivers an incredibly accurate product experience and increasing consumer confidence. The AR earring 3D model supports high resolution textures, material reflections, and simulated motion physics with rigid body dynamics, so the entire experience is not only visually accurate, but also mimics the physical movement of an earring and ensures correct product positioning for extra realism.

Get a FREE Demo for Fashion Tech

Virtual Try-On for Accessories

With Perfect Corp.’s advanced AR virtual try-on for accessories, fashion brands can enable virtual try-on for headbands, hats and more. This is an excellent addition to any fashion brands omnichannel shopping journey, allowing customers to experiment with different looks to find the item best fit for their individual style before purchasing, and Perfect Corp.’s precise real-time AI face tracking ensures an ultra realistic AR try-on experience for accessories.

NFT - A New Way to Monetize the Fashion Tech

Web 3.0 has put new digital spaces such as the Metaverse on the map, and NFTs have quickly become a new revenue stream in the beauty and fashion world. Recently, many beauty and fashion brands have entered the enticing world of NFTs. Gucci ran an NFT-focused auction2 in May 2021. e.l.f. Cosmetics entered the beauty NFT space in June, with its eye-catching #CryptoCosmetics4 makeup collection. NARS Cosmetics debuted its series of NFTs – digital artwork inspired by the brand’s famous Orgasm blush – in August 2021. Louis Vuitton combined fashion and technology and introduced “Louis the Game”, an adventure-style game.

For brands that want to step into NFT markets, the latest AI and AR technology allows them to create an engaging, immersive new NFT shopping experience. The customers may virtually try-on those fashion collectibles from brands' websites, and directly purchase via popular NFT trading platforms such as OpenSea

Take a Look at our Virtual Try-On NFTs here

NFT - A New Way to Monetize the Fashion Tech


Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.

Get a FREE Demo for Fashion Tech



More Readings: 
Beauty Tech - The Complete Guide 2022
▶ Read our “Beauty Tech: The Complete Guide 2022” to unlock powerful ROI secrets.

▶ The Ultimate Guide for NFT Marketing in Fashion & Beauty

▶ How Virtual Try-On Can Increase Sales in the Luxury Watch Industry


Sources:

https://www.e4ft.eu/what-is-fashion-tech

https://www.voguebusiness.com/technology/2021-the-year-in-fashion-tech

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