Top 5 AI Virtual Try-On Tools in 2025 (Clothes, Shoes & More)

Over the past few years, we've watched retail technology evolve faster than ever—and AI and AR-powered virtual try-on is right at the center of this transformation. Shoppers no longer want to imagine how something might look on them; they want to see it, interact with it, and make confident decisions.

From clothes to cosmetics, shoes, accessories and hair AR and AI tools are bridging that expectation gap. What was once a novelty has become a must-have for brands aiming to stay relevant and competitive.

In this guide, we’ll walk you through five virtual try-on categories that we believe are shaping the future of fashion and beauty retail in 2025. These innovations aren’t just enhancing customer experience—they’re redefining what digital shopping means for both brands and consumers.

What is Virtual Try-On?

Virtual try-on is a technology that lets shoppers see how a product will look on them—before making a purchase. Whether it’s a jacket, lipstick, or watch, these digital previews help users feel more confident in their choices by removing the guesswork. The experience mimics in-store try-ons using a combination of computer vision, AI modeling, and AR overlays.

For businesses, we’ve seen firsthand how virtual try-on bridges the gap between online browsing and real-life buying decisions. It gives customers control, personalization, and convenience—all from their smartphone or desktop.

How AI and AR Power Virtual Try-On Experiences

Behind every virtual try-on is a powerful combination of Artificial Intelligence (AI) and Augmented Reality (AR). AI handles personalization, sizing, and style prediction by analyzing body shape, face, or wrist geometry. AR brings the product to life in 3D—so shoppers can see how it looks in motion and under different lighting conditions.

Together, AI and AR create real-time experiences that are immersive, scalable, and incredibly accurate. This isn’t just cool tech—it’s a business solution driving conversions, lowering returns, and delivering the kind of modern shopping experience today’s customers expect.

What is AI?

Artificial Intelligence (AI) simulates human-like thinking by learning from data, identifying patterns, and making smart decisions in real time. In virtual try-on experiences, AI does more than crunch numbers—it personalizes the experience.

We use AI to enable:

• Accurate body segmentation
• Real-time pose detection
• Intelligent garment mapping
• Tailored product recommendations

In short, AI ensures every try-on feels relevant, personalized, and true to the shopper’s individual profile.

What is AR?

Augmented Reality (AR) brings virtual products into the real world—superimposing digital clothing, shoes, accessories, or makeup onto a live camera feed. It’s what makes the try-on experience visual, interactive, and photorealistic.

With AR, we can deliver:

• Stunning visual overlays that look true to life
• Real-time movement tracking so items adjust as users move
• An immersive, hands-on experience across devices

Combined with AI, AR transforms static browsing into a dynamic, confidence-boosting shopping moment.

Why Virtual Try-On is the Future of Fashion & Beauty Retail

Retail is evolving—and fast. Traditional product visualization tools can’t keep up with the expectations of Gen Z and Millennial shoppers, who demand mobile-first, interactive journeys.

Meanwhile, returns are costing the industry billions, often due to sizing and style uncertainty. That’s where virtual try-on delivers real value.

With the precision of AI and the visual impact of AR, brands can now offer try-on experiences that look and feel like in-store fittings—without the overhead. It’s scalable, smart, and increasingly expected by customers.

Next read: Why AI Clothes Try On Is the Future of Fashion Retail

Top 5 Virtual Try-On Experiences in 2025

1. Clothes Try-On - AI Clothes Changer

One of the biggest challenges in online fashion retail is simple—but critical: how do you help shoppers feel confident about what they’re buying, without trying it on? That’s where AI-powered virtual clothes try-on makes all the difference.

Solutions like Perfect Corp’s AI Clothes Changer and Outfit Generator use advanced technologies—such as 3D body segmentation, pose estimation, and intelligent garment mapping—to simulate how clothing fits and moves on the body.

When combined with AR, users can instantly visualize themselves wearing digital outfits in real-time using any mobile device. This seamless, interactive experience mirrors the in-store fitting room, offering personalized product discovery and greater shopping confidence, all while improving customer satisfaction and reducing returns.

Perfect Corp offers a best-in-class Virtual Clothes Try-On solution tailored for the fashion industry. With cutting-edge AI and AR, brands can digitally showcase clothing items with photorealistic precision and adaptability across a range of body types and motions.

With Perfect Corp’s AI Clothes Try-On solution we’ve developed our AI Clothes Try-On tool specifically for fashion eCommerce. It delivers:

• Dynamic outfit generation personalized for each user
• Garment layering and realistic movement simulation
• Easy integration into existing eCommerce platforms
• Photorealistic visualization across diverse body types

Whether you're showcasing tops, jackets, or dresses, this technology helps customers visualize exactly how garments will look and feel—reducing returns and building buyer confidence.

Explore AI Clothes Changer ›

2. AR Shoes Try-On - Augmented Reality Shoes

Buying shoes online has always carried one big risk: what if they don’t look or feel right once they arrive? That hesitation can kill conversions—but virtual shoe try-on is changing the game.

We’ve seen footwear brands embrace AR and AI-powered try-on with impressive results. One leading brand recorded over 450,000 try-ons in just 10 days, and another with 26,000+ “Buy in Store” clicks. These aren’t just flashy metrics—they point to a deeper shift in how people shop for shoes.

AR shoe try-on combines real-time foot tracking, perspective correction, and 3D rendering to overlay footwear directly onto a shopper’s feet—through their cameras. And with motion simulation, they can even “walk” in their selected style to see how it moves.

Our Perfect Corp’s Wanna AR Shoes Try-On platform makes it easy for footwear retailers to offer this immersive experience across digital channels. It includes:

• Precision foot tracking
• High-resolution overlays with real-world lighting adaptation
• Natural movement simulation for try-before-you-buy realism
• Fast, flexible integration 

By giving shoppers a way to preview shoes that feel real—not just look real—we help brands cut returns, build trust, and increase conversion rates where it counts most.

Explore AR Augmented Reality Shoes >

3. Jewelry and Watches Try-On

Jewelry and watches aren't just products—they mark life’s biggest moments. From engagement rings to luxury timepieces, these are deeply emotional purchases, and that means confidence is key. Shoppers want to be sure—not just about the price, but about how a piece looks, feels, and fits into their story.

That’s exactly where AR-powered virtual try-on delivers powerful value. It removes the guesswork, replaces hesitation with excitement, and brings the luxury buying journey into the digital age.

3.1 Virtual Ring Try-On

We know that choosing the right engagement ring—or any fine piece of jewelry—isn’t just about style. It’s about meaning. When shopping online AI and AR technology are especially valuable, offering a more confident, visual, and personalized buying experience.

Virtual ring try-on lets shoppers preview different cuts, settings, and metal types instantly, right from their device. They can explore multiple options without pressure, share visuals with loved ones, and make confident decisions on life’s most meaningful purchases.

With Perfect Corp's AR Virtual Ring Try-On you can empower your customers to make confident ring and engagement ring choices.

• Personalized previews
• Real-time visualization on hand
• Ideal for milestone moments
  

Experience Ring Virtual Try-On Here >

3.2 AR Watch Try-On

A great watch is more than a timepiece—it’s a statement, an heirloom, sometimes even an investment. But selling high-end watches online has always been tough without the ability to try one on. Now, with AR watch try-on, that barrier disappears.

Using augmented reality and real-time wrist tracking, shoppers can try on watches digitally, with precise alignment, true-to-life textures, and realistic movement that replicates the in-store experience. This enhances the online shopping journey for watch brands by eliminating uncertainty and providing an immersive product visualization.

Perfect Corp’s AR Watch Try-On delivers a seamless, 360° virtual experience that replicates the look and fit of high-end watches. With precise wrist detection, lighting adaptation, and high-resolution 3D textures, users can explore various watch models from every angle.

This hyper-realistic simulation boosts consumer confidence, shortens decision time, and brings the luxury watch experience into the digital era. This solution offers:

• True-to-life 3D textures and reflections
• Wrist size calibration
• Hyper-realistic movement simulation

Together, these capabilities streamline the decision-making process and elevate the premium watch-shopping experience online.

Experience AR Watch Try-On >

4. Virtual Hair Try-On

Virtual try-on isn’t limited to apparel and accessories—AI and AR are also revolutionizing the haircare and salon industry. Whether it's selecting a bold new shade or testing a dramatic style change, AI and AR are reshaping the haircare experience for consumers and brands alike.

By allowing shoppers to visualize results before booking a service or making a purchase, brands can increase satisfaction, cut hesitation, and boost conversions in both eCommerce and salon environments.

4.1 Virtual Hairstyle Try-On

Choosing a new hairstyle is exciting—but it’s also a big commitment. Virtual hairstyle try-on makes that decision easier and more empowering.

Powered by AI and facial tracking, this technology lets users preview how different cuts, styles, or wigs will look on them in real time. Movements sync naturally thanks to head tracking, and photorealistic previews help eliminate the fear of “what if it doesn’t suit me?”

With Perfect Corp’s Virtual Hairstyle Try-On, powered by Generative AI, beauty brands and salons can:

• Offer a realistic, confidence-boosting preview
• Showcase a wide catalog of styles and wigs
• Personalize recommendations for every user
• Drive more bookings and customer satisfaction

Experience Virtual Hairtsyle Try-On >

4.2 Hair Color Try-On

Changing hair color can be deeply personal—and risky without a preview. That’s why virtual hair color try-on has become a must-have tool for beauty and haircare brands.

Using advanced AI and AR, shoppers can test different hair dye shades in real time, with realistic lighting, texture adaptation, and facial alignment. They see exactly how a color will look on their own hair type—before they commit.

Perfect Corp’s AI Hair Color Try-On offers the ultimate hair color simulator, our technology delivers:

• Stunning color simulations for all dye types
• Adaptability across hair textures, curl patterns, and tones
• Smart product recommendations based on user attributes
• Measurable boosts in time-on-site, engagement, and cart conversions
  

Experience Hair Color Try-On ›

5. Virtual Makeup Try-On

Among all AR try-on categories, makeup is by far the most mature—and the most transformative. For years, it’s helped beauty brands turn mobile and desktop screens into virtual beauty counters.

At Perfect Corp, we pioneered this space—and in 2025, our AI + AR makeup try-on remains the benchmark for real-time beauty experiences.

Perfect Corp's Virtual Makeup Try-On technology with AI and AR enables users to try on:

• Foundation, lipstick, eyeshadow, blush, and more
• With true-to-life rendering and dynamic lighting adaptation
• Using full-face tracking for seamless motion and alignment
• Integrated directly into product discovery and checkout flows

This allows shoppers to test thousands of products in seconds—increasing discovery, driving purchases, and delivering beauty confidence across every touchpoint.

Experience Virtual Makeup Try-On >

Why Does Virtual Try-On Matter for Brands in 2025?

Today’s consumers expect more than static images—they expect experiences. And virtual try-on delivers measurable results that speak directly to the bottom line.

Here’s what we’ve seen:

• Conversion rates can increase by up to 200% with AI-powered try-on tools
• Return rates drop significantly when shoppers can preview fit and style beforehand
• Session duration increases, indicating deeper engagement and better product discovery
• Sustainability improves as returns and unsold inventory decrease, reducing environmental impact
  

Next read: How AI Try-On Supports Sustainable Fashion Choices

Benefits: Traditional vs. Virtual Try-On

Choosing the Right Virtual Try-On Partner

As fashion and beauty commerce evolves, AI and AR virtual try-on tools have moved from “nice to have” to “non-negotiable.” They’re reshaping how brands connect with customers, how products are discovered, and how loyalty is built online.

To stay competitive, brands need try-on technology that’s:

• Photorealistic
• Mobile-first
• Scalable and integrable across platforms

At Perfect Corp, we’ve built a virtual try-on suite that covers every major category—clothes, shoes, watches, jewelry, hair, makeup, and more—with the precision and performance today’s shoppers demand. 

Ready to elevate engagement, boost conversions, and cut returns? Let’s create the future of shopping together.

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