Which Makeup Try-On Solution Is Best for Your Business?

Virtual makeup is having its moment, with beauty brands eager to outpace their competition by embracing the latest makeup tech. A trend that surged in popularity in recent years, virtual makeup try-on has become a mainstay for makeup companies and consumers alike.  

From web integrations to mobile apps, these technologies offer consumers a convenient way to test out various makeup shades when shopping online — no physical testers required. Meanwhile, makeup tech can increase revenue for brands as they transform how their consumers shop for cosmetics.  

But with a wide range of beauty tech options available, how do you determine which makeup try-on solution is best for your business? This article will guide you through various solutions, key features to look for, benefits, and tips for choosing the right makeup tech for your brand. 

Types of Makeup Try-On Solutions 

From enterprise solutions to small-brand makeup tech and Shopify plugins, there’s technology for every type of beauty brand. At Perfect Corp., our virtual makeup tech helps businesses of all sizes personalize the user experience. Below are the primary types of makeup try-on solutions we offer.  

Enterprise Makeup Tech  

Our enterprise-level Virtual Makeup Try-On is ideal for large, growing beauty brands and retailers with sizable product lines. This solution supports up to 14 product categories and offers both online and in-store integration, allowing beauty businesses to grow their sales and gain a rapid return on investment (ROI).  

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Online Solution for Smaller Brands  

With functionality across seven product categories, Virtual Makeup Try-On for eCommerce caters to smaller brands and indie businesses seeking an easy-to-implement makeup try-on feature for their websites. In a competitive online marketplace where you’re vying for visitors’ attention, adding virtual makeup tech to your site can significantly impact sales. Additionally, the technology requires minimal coding, making it easy to get up and running quickly. 

Shopify Plugin  

For eCommerce brands using Shopify, our YouCam Virtual Try-On makeup tech integrates seamlessly with the platform. With support for up to 10 product categories, including eyewear, the plugin requires minimum coding — simply add the plugin to your website, and users can virtually try on makeup and glasses from any internet-connected device. The technology also includes before-and-after effects and embedded live-cam and photo modes so that shoppers can simulate results in real time. 

Key Features of Perfect Corp.’s Virtual Try-On Tools 

Whether you need an enterprise-level solution or a simple plug-in, Perfect Corp.’s beauty tech includes a range of features to increase user engagement, conversions, and sales. 

• Wide range of product categories: From foundation to eyeshadow, our beauty tech simulates the look of different cosmetics in various application styles, shades, intensities, textures, and patterns. 
• Artificial intelligence (AI) and augmented reality (AR) technology: Our beauty tech features a 3D makeup simulator that lets customers experience a free virtual makeover. They get a hyper-realistic idea of how various cosmetics will look on them. 
• Advanced customization: Users can customize their virtual try-ons with different blush patterns and textures, facial features, skin textures and tones, ethnicities, and other personalization options. 
• Integrations: Integrate the technology into your brand’s site with minimal coding. Our beauty tech works with major web browsers across platforms like Shopify, Squarespace, Wix, and WooCommerce. 
• Omnichannel eCommerce: We support multiple shopping channels. Create virtual SKUs once, and activate the AR “try and shop” experience on Instagram, YouTube, WeChat, and other platforms. 
• Mobile app capabilities: Create a branded app with virtual try-on services to extend your reach to mobile users, helping boost revenue. 
• In-store support: Using an in-store smart beauty mirror, brick-and-mortar shoppers can try on makeup virtually, eliminating the sanitation concerns and costs associated with traditional makeup testers. 

Benefits of Implementing Makeup Try-On Solutions 

Enhanced Consumer Experience 

Virtual makeup try-on solutions make shopping fun and interactive. Shoppers can see a realistic preview of how different types of makeup look on them.  

The virtual makeup experience encourages visitors to linger on your website or in your store, confidently add items to their shopping carts, and complete their purchases. For example, Benefit Cosmetics increased add-to-carts by 20% using our technology. 

Increased Sales Conversions

Our partners have seen incredible results using Perfect Corp.’s Virtual Makeup Try-On technology, increasing their average basket size by 40% and conversions by 2.5 times. Other notable results include:  

• Avon: 320% increase in conversions 
• e.l.f. Cosmetics: 200% conversion boost 
• Estée Lauder: 250% conversion boost 
• Cosnova Beauty: 250% conversion boost

Reduced Product Returns 

With makeup tech, users can “try on” products before buying them, increasing customer satisfaction. They’re also more likely to keep the products they buy instead of returning them.

Sustainability 

Forget about using product testers and wasting valuable inventory. Virtual makeup try-on reduces the need for physical product applicators and samples, decreasing overall waste and contributing to sustainability practices for eco-conscious brands. 

Data Analysis 

Perfect Corp.’s virtual try-on solutions include powerful analytics tools that provide insights into customer behaviors and preferences, conversion rates, time on site, return rates, and revenue growth.   Brands can use this information to optimize their product offerings, segment audiences, and improve their overall marketing strategies across channels. 

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Find Your Brand’s Perfect Fit 

Incorporating virtual try-on services into your beauty brand’s digital experiences can improve customer experience, increase traffic and sales, and improve ROI across your product lines. By exploring different virtual try-on solutions and their features and benefits, you can find the beauty tech that best fits your needs. 

At Perfect Corp., we offer a range of makeup tech options for businesses of all sizes and types — from major retailers to up-and-coming eCommerce brands. Our plans start at $399 per month, with a 30-day free trial available to let you test-drive our solutions. If you’re ready to take your beauty business to the next level with the latest beauty tech, explore Perfect Corp.'s makeup try-on solutions and start your subscription today. 

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FAQ 

What is a makeup try-on solution? 

With virtual try-on, users can use online tools to apply makeup virtually and see how different products look on their faces. These makeup tech solutions incorporate AI and AR technologies, giving shoppers the freedom to experiment with endless makeup looks.  

How do makeup try-on solutions benefit businesses? 

When given the option to try makeup in a virtual environment, users tend to become more engaged in the shopping experience. They may dwell longer on your website as they play with different looks, colors, and product types, increasing add-to-carts and conversions. Moreover, shoppers are less likely to return products because they can make more informed buying decisions. 

The benefits don’t end there. Virtual makeup try-on is a sustainable alternative to product testers, a big perk for eco-conscious brands. Additionally, beauty tech offers valuable customer insights that brands can leverage to optimize their product offerings and marketing campaigns. 

As a brand, what features should I look for in a makeup try-on solution? 

Realistic AR and AI features are paramount, enabling the most accurate makeup simulations for shoppers. You should also prioritize streamlined integration with your existing platforms, user-friendly interfaces, detailed analytics, and robust customizations for different makeup looks. 

How can I measure the success of a makeup try-on solution? 

Key metrics to track include dwell time, conversion rates, customer engagement, return rates, and overall sales. You should also analyze customer feedback via various channels like chatbots, email, phone, and social media.

Get expert advice from Perfect Corp. and get ahead of the beauty tech trends. Contact us for details on beauty tech solutions trusted by over 600 brands globally.

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Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.