As the beauty industry becomes increasingly competitive, brands must find new ways to stand out and connect with customers as the consumers behavior is constantly shifting. According to a study by Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Forbes also highlighted that some 71% of consumers feel frustrated when shopping experiences are not personalized. Moreover, consumers have proven to be more willing to receive personalized ads.
One way to do this is by creating a personalized shopping experience that caters to each customer's unique needs and preferences. By leveraging MakeupVirtual TryOn technology and data, beauty brands can create personalized experiences that engage customers, build brand loyalty, and increase sales. In this blog post, we'll explore five examples of how beauty brands are using personalized shopping experiences to drive growth and create a lasting impact on customers.
What Is a Personalized Shopping Experience?
A personalized shopping experience is the unique interaction between an individual customer and your brand, shaped by their distinct preferences. Thriving on the ability to forge emotional connections, these experiences allow brands to tailor advertisements precisely to customers, considering their interests, facial attributes, and even daily skin conditions.
While the notion of delivering such tailored experiences might seem ambitious, contemporary AI technology has simplified this process for both brands and consumers. With a simple activation on their cellphones, AI tech swiftly analyzes a user's facial attributes or skin condition. This analysis enables the technology to recommend makeup or skincare products that align precisely with the user's needs, epitomizing the essence of a truly personalized shopping experience.
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How Personalized Shopping Experience Benefits Beauty Brands?
As the pandemic shifts the way customers buy beauty products, at-home experiences and virtual consultations have gradually become more popular.
From virtual try-on to personalized, AR-powered ads, beauty companies can reap the benefits of beauty tech innovation through a variety of touchpoints along the omnichannel shopping journey.
Many top beauty and fashion brands have integrated AI and AR technology and seen remarkable results in their brand metrics, from increased digital engagement to higher sales conversion rates.
Beauty tech is one of the best and most effective ways to create an immersive, engaging shopping experience for consumers. Personalized shopping experiences powered by AI and AR tech provide customers with a customized consultation that goes beyond generic ads, product pages, and marketing messaging.
With AI and AR-powered virtual try-on tools, customers can find the best product for their unique needs. As a result, customers are more likely to purchase items and become repeat customers. For businesses, this means:
- Higher sales conversion rates
- Stronger relationships, trust, and brand loyalty with customers
- Increased customer engagement
- Improved shopping experiences for customers
- Improved digital engagement metrics, such as time spent on site
Personalized shopping experiences facilitate growth for businesses by enabling higher quality brand interactions and increasing brand loyalty. This leads to more positive experiences with existing customers which in turn helps bring new customers to the brand. Read on to learn about 5 top brands that achieved great results by integrating personalized shopping experiences with AI and AR technology.
5 Examples of Beauty Brands Providing Personalized Online Experiences
- Meta: AR-Enabled Ads
- Clinque: Foundation Shade Finder & Try On
- Belcorp: Makeup Virtual Try On & Skin Advisor
- e.l.f.: Makeup Virtual Try On
- Jane Iredale: AR-Enabled Ads and Virtual Try On
1. Meta Increases Conversion and Creates Engaging Experience With AR-Enabled Ads
Meta, previously known as Facebook, recently implemented AI and AR technology from Perfect Corp. With hyper-realistic virtual try-on (VTO) technology, Meta has enabled personalized social commerce shopping experiences in a new and exciting way.
Meta focuses on bringing this beauty tech innovation to the company’s Instagram platform, where many brands engage their customers through social commerce content. Since implementing this technology, Meta has created a seamless shopping journey for consumers through the personalized AR virtual try-on technology. Consumers are also spending more time with AR-enabled ads, which has led to increased conversion. With Perfect Corp.’s AR virtual try-on technology, Meta has enhanced and personalized the social commerce shopping journey.
2. Clinique Delivers 360-Degree Customer Engagement With Virtual Try-On
Clinique uses Perfect Corp.’s AI and AR technology to offer virtual try-on across in-store, online, and microsite platforms. Clinique uses Perfect Corp. technology, including its AI shade matching and product recommendation, to match each customer with the best foundation shade and then recommend three lipsticks that will pair with their personalized foundation shade.
Consumers know they can access the same high-quality, personalized shopping experience no matter how they choose to shop with the brand. Using VTO on its website, Clinique saw improvements that include:
- 4-5x longer website dwell time
- 30% larger basket size
- 2.5x increase in conversion rates
- Higher customer loyalty
3. Belcorp Provides an Ultra-Personalized Shopping Experience to Each Customer
Global beauty company Belcorp also transformed its’ customer experience with personalized beauty tech solutions. The brand implemented Perfect Corp.’s AI- and AR-powered tech, offering customers personalized product recommendations through makeup virtual try-on and AI Skin Advisor tools.
Since implementing beauty tech, Belcorp has increased its’ conversion rates and basket sizes by providing customers with hyper-realistic and personalized product try-on experiences.
4. e.l.f. Creates Memorable and Personalized Experiences
Working with Perfect Corp. made it possible for e.l.f. to help consumers discover their ideal beauty products using AR-powered technology. After implementing AR-powered virtual try-on technology, e.l.f. Saw a 200% higher conversion rate. The company also experienced increased digital engagement, seeing 953,000 sessions within the first quarter of offering virtual try-on.
5. Jane Iredale Lifts Brand Awareness With Enhanced Digital Shopping Experience
Using Perfect Corp.’s hyper-realistic VTO solution, Jane Iredale stood out among competitors with industry-leading beauty technology. Some of the brand’s impressive results included:
- 22% boost in brand awareness
- 300% session time increase
- 117% higher conversion rate with VTO
- 51% view rate on VTO YouTube ad
Deliver Personalized Shopping Experiences With Perfect Corp.
In a rapidly evolving industry, brands must continue to innovate and use the latest solutions to create the best possible customer experience. Virtual try-on technology helps brands achieve this.
Get expert advice from Perfect Corp. and become part of the beauty tech revolution. Start your free trial today or contact us for details on beauty tech solutions trusted by over 350 brands globally. For even more beauty tech insights, read our complete guide to beauty tech.
Personalized Shopping FAQs
What is personalized shopping AI?
Personalized shopping AI refers to the integration of AI technologies in the retail space to tailor the shopping experience for individual customers. This involves analyzing customer data, preferences, and behavior to provide customized product recommendations, offers, and a more individualized journey.
Perfect Corp. pioneers advanced virtual try-on solutions, empowering brands to craft exceptional personalized shopping experiences.
What does it mean to personalize the experience?
Personalizing the experience involves tailoring interactions, content, and recommendations based on individual preferences, behaviors, and characteristics. In the context of shopping, it means customizing product suggestions, promotions, and the overall user journey to align with the unique needs and interests of each customer.
How do you personalize the buying experience?
The methods by which to provide personalized shopping experiences may vary across different industries, company goals or other factors. Take beauty brands for example, it's important for customers to have confidence that the product they buy online will be the exact product they expected. This is how AI & AR virtual try-on is a perfect fit for companies looking to provide a personalized shopping experience.
Nowadays, with a cell phone, the AI and AR technology can quickly visualize how consumers will look after applying certain makeup products, skincare products, or even fashion accessories. Contact us to discuss how to digitalize your products.
Do customers want personalization?
Yes, there is much research that shows customers would like brands to understand their unique needs and expectations. According to a study by Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Forbes also mentioned that 71% of consumers feel frustrated when shopping experiences are not personalized. If you're looking to provide a tailored, personalized shopping experience, contact us to see how AI and AR technology can help!
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 600+ brands globally.
Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.