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15 Remarkable Augmented Reality Examples in Beauty Industry
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15 Remarkable Augmented Reality Examples in Beauty Industry

Sep 24, 2021 · 3 minutes read
15 Remarkable Augmented Reality Examples in Beauty Industry

Over the past year, the beauty industry has gone through a digital transformation, influenced largely by a growing demand for brands to provide personalized digital experiences to consumers. Augmented Reality has been at the forefront of this digital transformation, with many brands integrating virtual try-on and AI-powered website skin diagnostic tools to provide consumers with customized product recommendations and increased purchasing confidence. 

With powerful data and amazing results to back it up, augmented reality and virtual try-on tools are becoming an essential component of a successful omni-channel strategy in the beauty space. Read on to learn how 15 beauty brands leveraged augmented reality to create powerful digital experiences.

Examples of Augmented Reality in Beauty Brands

Estée Lauder

Estée Lauder's iMatch™ Virtual Shade Expert and Lip Virtual Try-on technology.

The implementation of Estée Lauder's iMatch™ Virtual Shade Expert and Lip Virtual Try-on technologies has significantly enhanced the brand's customer experience and sales strategies. In the UK, where the Lip Virtual Try-on was initially tested, a surge in sales for various products, including Double Wear Stay-in-Place Makeup, Primers, and Concealers, was observed. Moreover, the Lip Virtual Try-on tool has also led to a 2.5 times higher conversion rate among online customers. 

The iMatch™ Virtual Shade Expert revolutionizes foundation shade matching by utilizing AI and AR to suggest ideal shades based on skin detection and allowing customers to see how the shades appear on their faces in real-time. This innovative personalization approach has not only increased conversions but also cultivated stronger customer loyalty.  Estée Lauder's integration of AR technology, particularly through partnerships with companies like Perfect Corp., has amplified their high-touch approach to customer engagement and created a seamless online-to-offline experience. The utilization of YouCam's Augmented Reality Training (A.R.T.) solution in virtual classrooms for Beauty Advisors further exemplifies Estée Lauder's commitment to high-touch digital learning and continuous innovation.

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Benefit Cosmetics, a prominent makeup brand headquartered in San Francisco, has ingeniously harnessed the power of augmented reality (AR) technology to transform the way customers engage with and select their ideal eyebrow shapes. Faced with the challenge of authentically replicating the intricacies of brow hair in AR, Benefit embarked on a search for an AR solution that could provide a natural and lifelike virtual try-on experience. Their quest led them to a partnership with Perfect Corp., adopting their YouCam Makeup virtual try-on solution to create an engaging browser-based AR experience. This collaboration not only achieved unparalleled realism but also tapped into Perfect Corp.'s extensive beauty community and expertise. 

Benefit Cosmetics witnessed enhanced customer engagement, 101% increase in time spent on their website, and 20% increase in add-to-cart purchases. Particularly significant in the wake of COVID-19, this touch-free try-on solution offers a secure and immersive platform for customers to explore products, aligning seamlessly with Benefit's commitment to innovation. Through their alliance with Perfect Corp., Benefit Cosmetics has solidified its role as an industry trailblazer, elevating customer interaction and crafting a more personalized and dynamic consumer journey.

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Read Benefit’s Full Story Here 

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M·A·C Cosmetics, a renowned makeup brand, has harnessed the power of augmented reality (AR) through Perfect Corp.'s innovative technology, delivering a seamless and inclusive virtual try-on experience for its diverse customer base. This partnership aligns perfectly with M·A·C's commitment to serving all ages, races, and genders. The AR technology from Perfect Corp. allows customers to explore over 1,700 M·A·C products, ensuring precise shade matching and texture representation, resulting in a 200% increase in customer engagement and strong conversion rates. M·A·C's omni-channel approach, which includes in-store, online, and social media integration, has enhanced the beauty shopping experience, enabling customers to experiment with different looks and share their experiences on social platforms. The success of this AR implementation showcases the technology's ability to remove purchasing uncertainty, boost customer confidence, and create an immersive, enjoyable beauty exploration journey.

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Conversion Boosted by 2.5 times with Virtual Try On Technology

Clinique has partnered with Perfect Corp. to introduce lifelike virtual try-on experiences using advanced AI and AR technology. Clinique combines its "Shade Match Science" with Perfect Corp.'s AI-driven facial scanning and AR-powered virtual try-on. This integration helps customers find ideal color matches for foundation and recommends complementary lipsticks. Clinique extends this virtual try-on to all of its makeup products.  

This comprehensive availability has translated into tangible results, including a remarkable 2.5 times increase in conversion rates and a substantial 30% surge in the average order value. Additionally, the virtual try-on engagement has resonated with customers, leading to extended interactions on the website and deeper product exploration. This collaboration not only amplifies Clinique's global presence but also embodies a forward-looking approach to modern beauty retail. The synergy between science and innovation culminates in a unique offering that enhances the way customers interact with cosmetics.

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NARS has partnered with Perfect Corp. to launch virtual try-on experiences for its 700 products, harnessing the power of AI and AR technology to create incredibly lifelike experiences. This collaboration extends to NARS' lip, eye, and cheek products, reinforcing consumer trust and aligning with the brand's reputation for embracing cutting-edge beauty products and technology. By providing customers with an accurate depiction of how products will look on them, NARS aims to enhance purchasing confidence. The benefits of this partnership are manifold, including a remarkable 300% increase in conversion rates on the mobile site, an engaging experience where customers try on an average of 27 colors, a 10% boost in average order sizes thanks to easy product switching, heightened customer confidence in online cosmetic purchases, and an omnichannel strategy that brings virtual try-on to physical stores, online platforms, and forthcoming plans to expand into social media.

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e.l.f. has harnessed the power of virtual try-on technology, it enabled e.l.f. to offer consumers a personalized and immersive product exploration and discovery experience, enhancing the online shopping journey. The lifelike results generated by Perfect Corp.'s augmented reality (AR) technology have garnered praise on social media and contributed to a 200% higher conversion rate for consumers engaging with e.l.f.'s virtual try-on feature. The realism of the virtual try-on experience has even sparked interest in using this technology to address skincare challenges, demonstrating its potential for solving diverse consumer needs. e.l.f.'s dedication to innovation is further exemplified by its close partnership with Perfect Corp., which supports their quest for continuous improvement and consumer satisfaction. This collaboration has proven to be a mutually beneficial alliance, driving e.l.f.'s success in the digital beauty landscape.

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Tarte Cosmetics

Drives +200% Increase in Sales with Virtual Try-On

Tarte Cosmetics observed +200% in conversion

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With the pandemic forcing stores to close, there were limited opportunities for Tarte Cosmetics’ consumers to experiment with new products and makeup shades. Faced with this challenge, Tarte Cosmetics sought to optimize the online shopping experience by bringing the in-store experience to consumers through augmented reality.

Tarte Cosmetics chose to partner with Perfect Corp.’s YouCam Makeup App, allowing consumers to virtually try on different shades and products. After observing increased traffic to the brand from the YouCam app, Tarte Cosmetics decided to bring Perfect Corp.’s AR technology to to create an engaging and personalized on-site experience. 

The virtual try-on integration proved to be monumental for Tarte Cosmetics’ digital engagement and online sales. After integrating AR, Tarte Cosmetics observed a +200% increase in conversion for consumers interacting with virtual try-on, a triple-digital increase in time spent on site, and a +30% increase in product add-to-carts. The brand also experienced a double-digit reduction in customer service calls as consumers felt more confident in the personalized product recommendations provided through virtual try-on. 

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Read Tarte's Full Story HERE.


Increases Salon Locator Website Traffic 5x with AI-Powered Haircolor Virtual Try-On

Aveda has 5x increase in site traffic

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As a brand rooted in providing the best natural ingredients and hair experiences to consumers, Aveda saw there was a need to create a super-realistic hair color try-on tool that would inspire consumers to seek out an Aveda salon for their next haircolor transformation. 

To ensure the most realistic results, Aveda partnered with Perfect Corp. to build a virtual try-on experience that would drive digital transformation for the brand. What set Perfect Corp.’s technology apart was its’ combination of artificial intelligence with augmented reality to create the most lifelike and accurate depiction haircolors.

This hyper-realistic depiction allowed consumers to try on different haircolors, get inspired, and save the images on their phone to take with them to an Aveda salon. What’s more, this powerful combination of AR and AI technologies created results so real that Aveda stylists could trust the images and work from them to create these haircolor looks for guests. 

Aveda’s haircolor virtual try-on tool drove a 5x increase in site traffic to the brand salon location finder, a +112% increase in time spent on site and a +14% increase in average order value for consumers who used the virtual try-on tool. 

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Read Aveda's Full Story HERE.


Drives Digital Transformation in Print with 6.5 Million Virtual Try-Ons

For its November issue, Allure Magazine wanted to bring new excitement and interactivity to readers. Looking to bridge the gap between print and digital, Allure brought the experience of a beauty store to readers through augmented reality and virtual try-on. 

With Perfect Corp.’s technology, Allure was able to ensure realistic results that mirrored what makeup actually looks like on real people, from lipstick to blush to eye shadow

Allure Drives Digital Transformation in Print

For the interactive experience, readers would scan a QR code from the magazine to download Perfect Corp.’s free YouCam Makeup app. The app would then take readers to a special Allure section of the app where they could try on trending makeup looks. The campaign was a homerun and ultimately drove +6.5 Million virtual try-ons. 

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Read Allure's Full Story HERE.


In partnership with PerfectCorp, KATE Cosmetics has revolutionized the beauty experience through AI Face Analysis technology. Customers can easily scan their faces, receive precise undertone analysis, and get personalized makeup shade recommendations, eliminating trial and error. KATE goes further by integrating AI into makeup tutorials, helping consumers understand their personal colors and facial features. Users can virtually try on KATE's cosmetics, empowering them to make confident beauty choices. This collaboration exemplifies how technology and beauty can merge, making KATE a pioneer in customer-centric beauty solutions.

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Read Kate's Full Story HERE.

Marianna Naturals

Boosts Website Traffic +300% Through AI-Powered Skincare Quiz

Natural skincare brand Marianna Naturals wanted to create a personalized shopping journey for consumers using augmented reality and AI. With the increased consumer demand for personalization in skincare, Marianna Naturals knew there was a need for an online diagnostic that would analyze a user’s skin, provide a customized product recommendation, and allow the consumer to track their skin’s progress over time. 

For this initiative, Perfect Corp. engineered an AI-powered skin diagnostic to provide Marianna Naturals with a real-time skincare analysis. The diagnostic used AI-trained 3D-facial analysis, and deep learning technology to precisely analyze four key elements of the skin: wrinkles, spots, skin texture, and dark circles.

This AI technology allowed Marianna Naturals to provide consumers with a personalized product regimen catered to the specific needs of their skin. Consumers could then use the tool to track the improvement and progression of their skin health over time.

Marianna Naturals Boosts Website Traffic +300% Through AI-Powered Skincare Quiz

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After implementing the AI skincare diagnostic, Marianna Naturals observed an immediate increase in digital engagement. The brand experienced a +30% increase in sales after launching the tool as well as a +300% increase in overall site traffic. Marianna Naturals also found that consumers who used the AI skincare diagnostic spent +330% more time on site vs. the site average.

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Increases Time Spent on Site +32% with AI Skincare Diagnostic and Virtual Try-On

Decorté is known around the world for cutting-edge dermatological research and groundbreaking skincare technologies. To provide consumers with a more personalized online skincare shopping experience, Decorte partnered with Perfect Corp. to create an immersive experience combining AR and AI technologies.

Decorte’s on-site experience included a digital skin analytics application to help customers understand the precise nature of their current skin condition. The brand also integrated a virtual try-on experience for customers wanting to explore Decorté cosmetics. 

Decorte Increases Time Spent on Site +32% with AI Skincare Diagnostic and Virtual Try-On

After implementing AR and AI-powered beauty tech, Decorte observed enhanced engagement and sales with customers spending 32% longer on the Decorté website. The brand also drove an +85% increase in sales for products discovered through virtual try-on. 

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American International Industries (AII) has harnessed Perfect Corp.'s AR technology and YouCam application to offer customers a compelling virtual try-on experience for their Ardell Lashes and Punky Colour hair products. This innovation addresses the challenge of helping customers visualize how eyelashes and hair colors will look, considering the hygienic constraints in physical stores. Perfect Corp.'s AI and AR technology, known for its precision, provides a lifelike virtual try-on experience that significantly benefits AII. The company has witnessed impressive results, including a half-billion global try-ons and a substantial increase in customer engagement. AII's international reach has expanded, attracting new lash and hair color users while offering powerful marketing opportunities for retailers. Moreover, this virtual try-on technology empowers customers to explore diverse styles and colors, contributing to valuable customer data insights that drive personalized offerings and enhance customer satisfaction and loyalty.

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Read ARDELL's Full Story HERE.

Madison Reed

Madison Reed, the San Francisco-based beauty company, has transformed the hair coloring experience by integrating Perfect Corp.'s AR technology into its website. This innovative approach allows customers to virtually try on hair colors, removing the "fear factor" associated with changing hair shades. Madison Reed's commitment to offering high-quality, ammonia-free, and nourishing hair products aligns with Perfect Corp.'s AR capabilities, which deliver precise and multidimensional representations of hair colors. The results have been impressive, with a 38% conversion rate among users of the Virtual Try-On Tool, contributing significantly to increased sales. Moreover, the AR experience adds a fun factor to online shopping, fosters customer relationships, and aligns with Madison Reed's technology-first brand approach, solidifying the partnership with Perfect Corp., a company that shares the same commitment to creating exceptional customer experiences.

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Sally Hansen

Sally Hansen leveraged Nail Color Try On Solution.

Sally Hansen, in collaboration with Perfect Corp., has introduced innovative AI and AR technology to transform the nail color shopping experience. Through Perfect Corp.'s AgileHandTM technology, customers can virtually try on over 500 shades of Sally Hansen nail colors using their mobile devices. This technology has delivered several significant benefits to Sally Hansen, including a 100% increase in time spent on product display pages, a 300% increase in the number of shades viewed, and a remarkable 120% boost in the intent to purchase. The immersive virtual try-on experience not only engages customers but also empowers them to confidently explore a wide range of nail colors, leading to more informed and enjoyable shopping decisions. This innovation aligns perfectly with Sally Hansen's commitment to offering salon-quality results from home and has set a new standard for interactive and engaging beauty shopping.

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Read Sally Hansen's Full Story HERE.

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Augmented Reality Examples FAQs

What is augmented reality?

Augmented Reality is a technology that seamlessly integrates digital information and virtual elements into the real-world environment, enhancing our perception of reality. Unlike Virtual Reality (VR), which immerses users in a completely virtual world, AR enhances the existing environment by overlaying computer-generated content onto it. This can be experienced through various devices like smartphones, tablets, smart glasses, or specialized AR equipment.

What is a good example of augmented reality?

Virtual makeup and glasses try-on technology is good example of augmented reality. These apps allow users to experiment with different makeup styles or glasses frames in real-time through the camera of their devices. By superimposing virtual cosmetics or eyewear onto their faces, users can preview how different products or styles will look on them before making a purchase, making it a game-changer for the beauty and eyewear industries while offering an engaging and practical AR experience for consumers.

What is an example of AR in everyday life?

In everyday life, Augmented Reality (AR) technology finds application in virtual makeup try-on. This technology integrates with cameras on devices like smartphones or tablets, using facial recognition and tracking algorithms to superimpose virtual makeup products onto a user's face in real-time. It allows individuals to explore an extensive range of cosmetics, experiment with different looks, and visualize how various products will appear on their skin.

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What are examples of augmented reality in social media?

Examples of Augmented Reality (AR) in social media abound, with one prominent application being virtual makeup try-on filters. Platforms like Instagram and Snapchat offer a variety of AR face filters that enable users to apply virtual makeup in their selfies and videos. 

What is the meaning of augmented reality with example?

Augmented Reality involves enriching the real world with computer-generated elements. Imagine shopping for furniture online and using an AR app to visualize how a specific sofa would look in your living room. By pointing your smartphone or tablet at the empty space, the app would superimpose a lifelike 3D model of the sofa, allowing you to see its size, color, and style in the context of your room. This helps you make informed decisions before making a purchase, effectively merging virtual and physical experiences.

Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 600+ brands globally.

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