Perfect Corp. Leadership Series: Building the Digital Brow Experience

A chat with Benefit Cosmetics spotlighting the development of their digital brow experience and how AI and AR beauty technologies helped them deliver the hyper-realistic virtual results they wanted. Unlike the ease that comes with swiping on a new lipstick or eye shadow, brow products require a level of discovery, experimentation, and education in order to perfect those face-framing arches. Here’s an inside look at how Benefit Cosmetics brought their digital brow experience to life to help enhance their consumer shopping journey.