As global health concerns continue to rise, consumers are adapting to go digital and find alternate contactless ways to discover, experiment, and safely shop for beauty. As a result, the beauty industry is also quickly evolving to meet these changing shopping behaviors and best cater to the needs of the modern-day consumer.
Artificial intelligence (AI) and augmented reality (AR) beauty technologies are re-imagining the way consumers connect with beauty brands, and providing a valuable utility to brands and retailers looking to enhance their online customer experience. Here is a snapshot of the biggest beauty innovations to expect in the year to come.
1. The Rise of AI Technology Brings Beauty Innovation to Brands
Integrating beauty innovations into the consumer experience is no longer a nice-to-have, but a must-have for all beauty brands and retailers.
Consumers have come to expect a new type of online shopping experience that incorporates these experiential touchpoints and invites a high-touch shopping journey. Brands are being forced to rethink the consumer experience, integrating interactive AR and AI virtual try-on to bring their brands to life online.
These high-touch digital experiences are also helping brands understand, engage, and connect with their consumers better—especially during the rise of digital shopping experiences versus in-person.
See how other beauty brands grow their sales figures by leveraging beauty tech.
2. Leverage AI Beauty Innovations for Personalized Makeup Services
Beauty brands must look past the traditional—and now expected—virtual product try-on, and seek to incorporate new interactive, consumer-centric experiences into the web journey.
Brands will begin to leverage livestream video content on their websites more than ever before, providing a one-to-many experience for beauty shoppers to engage and interact with their brand. They must also consider more personalized makeup & beauty experiences like those offered by on-demand Beauty Advisor 1-on-1 consultations. You will continue to see brands leveraging creative and unique digital experiences to connect with the online shopper.
We also predict a rise in beauty innovations which take video content and incorporate interactive elements that engage consumers on a whole new level. Beauty fans will come to expect a high-touch experience when viewing video content which allows them to instantly play and shop the featured products as they view.
3. Using AI Beauty Tech to Provide Personalized Makeup & Skincare Product Recommendations
While AR and AI have become beauty innovations staples, the next generation facial simulations and interactive technologies will be the advancements re-shaping the future consumer experience.
Generative Adversarial Network—also known as GAN Technology—delivers an advanced facial simulation that allows consumers to discover the effects of facial aging and anti-aging results. This type of past or future skincare simulation introduces a whole new realm of discovery and personalization that can help brands best cater to the needs of the modern-day beauty shopper.
Identifying Facial Features with AI
Using the power of AI, it’s now possible to identify a user's specific facial features, recognizing over 70+ types of facial features including:
- face shapes
- eye shapes
- brow shapes
- nose shapes
- lip shapes
- skin tones
Using this information, the technology can provide personalized makeup & skincare product recommendations for makeup styles and products, most fitting to the user's facial features.
4. Advanced Beauty Innovations: AI Skin Analysis
Perfect Corp. has invested heavily in the development of advanced AI tracking for new skin concerns and EDGE computing to deliver analysis instantly for the most seamless user experience. This skin tech advancement has quickly become the most requested new service category.
Advanced skin health analysis has expanded to include ultra-fast two-second skin health analysis for spots, wrinkles, texture, dark circles, hydration, oiliness, and redness.
What Can the Innovative Skincare Technology Do?
Further advancements in AI & innovative skincare technologies will allow for detections up to 14 different skin concerns including:
- dark circles
- moisture levels
- eye bag
- skin firmness
- skin radiance
- droopy eyelids
- visible pores
By helping beauty shoppers quickly and accurately identify their skin health concerns, brands can best match consumers with the products and services that are best for them.
This is the type of personalized, consumer-centric experience that the modern-day shopper has come to expect, and with the integration of beauty innovations, brands can deliver that personal, tailor touch-point in seconds.
This innovative skincare technology will also help brands generate personalized product recommendations for a more fulfilling consumer shopping experience.
5. Comprehensive Beauty Innovations Cover a Wide Range of Services
Brands must quickly translate and rethink beauty services as digital experiences to offer online, reshaping D2C strategy from passive to active.
A successful direct-to-consumer strategy must digitalize product try-on, engage consumers, and enable cohesive digital inter-activities across all consumer touchpoints.
Building 360 Degree Services with Virtual Try-Ons
This complete 360 approach means enhancing virtual product try-on for color cosmetics, foundation, skincare, and hair colors. It also means engaging with consumers in every way — digitally through AR virtual try-on, personally through AI recommendation, widespread with one-to-many experiences that have reach, and high touch one-on-one experiences like 1-1 BA Consultation.
Seamless Digital Experience Across Channels
Brands must also enable cohesive digital experiences across all channels with beauty tech to create a comprehensive digital beauty experience. These channels include retail, web, apps, as well as social media and search.
6. Beauty Innovations and New Social Media Trends
YouTube recently launched aninnovative beauty feature - the interactive AR try-on experience powered by Perfect Corp. technology, allowing viewers to virtually try on and purchase makeup products featured in a particular video.
Snapchat also works with Perfect Corp. to offer an engaging & innovative beauty try-on experience to its over 180 million Snapchatters who use AR every day. Snap Inc. allows beauty brands with existing AR try-on powered by Perfect Corp. technology to easily incorporate the virtual try-on experience into their Snapchat Brand Profile in order to reach young tech-savvy consumers.
Taobao and WeChat, two of the most prominent digital platforms in China, also realize the importance of personalized and innovative beauty experiences. Both platforms offer immersive AR + AI beauty solutions that brands can easily integrate into their e-commerce journey to connect with consumers in a more impactful way.
7. Leverage AI Beauty Innovations to Provide Personalized Hair Color and Haircare Recommendations
The latest AI technology can also help hair brands provide customers with more personalized and engaging shopping experiences.
With the current AI technology, consumers are now able to virtually try on different hair colors to find the perfect shade.
AI technology can also analyze a consumer’s hair texture, which helps brands understand their hair needs and provide customized product regimens.
This advanced AI technology can analyze one’s hair type and texture conveniently in real time via any smart device with a camera.
See How to Recommend the Perfect Haircare Regimen with AI Tech With the power of the latest AI-powered beauty innovations, customers can easily identify the best hair color and haircare products tailored to their needs.
Brands, in turn, are able to provide the ultimate personalized shopping experience.
8. AI Technology Can Help Consumers Find the Perfect Nail Color Shade
Shopping for nail color and nail polish can be a challenging process for consumers. With product samples not readily available, many consumers struggle to find the right color and can’t properly visualize how the color will look when worn.
With AI technology, consumers are now able to visualize nail polish shades on their hand through their smart phone’s camera or their laptop device.
This technology helps consumers understand which shades look best and drives product discovery. It’s a groundbreaking solution that is set to revolutionize the the nail color industry.
Watch Video For More Beauty Innovations
Perfect Corp.'s Founder and CEO, Alice Chang talks about top beauty innovations trends in the beauty industry during the Global Beauty Tech Forum 2020 keynote. Check out our YouTube channel for more >
Beauty Innovations FAQs:
How is AI changing the beauty industry?
Beauty brands are now using AI technology to bring customers closer to the right beauty products. With the use of AI, customers are able to virtually try on makeup products before purchasing, instantly seeing the results on their own faces.
Besides providing ultra-personalized recommendations, AI technology also offers realistic product simulations, analyzes one’s skin condition in just two seconds with the innovative skincare technology, and delivers comprehensive D2C solutions.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.
Read our “Beauty Tech: The Complete Guide 2022” to unlock powerful ROI secrets.